The House of the Trident unveils a bespoke
edition of its latest SUV – Grecale –
designed with global icon Barbie
MILAN,
Oct. 26,
2022 /CNW/ -- Italian luxury icon Maserati is
thrilled to unveil an audacious collaboration with Mattel, Inc.'s
(NASDAQ: MAT) Barbie®, driven by the mutual desire to break
boundaries and showcase the unique flair of both brands. Both
immediately recognizable by their extraordinary personality and
signature style, Maserati and Barbie unleashed their creativity in
a masterpiece of timeless design and bold character, inspired by
the Barbiecore phenomenon.
The fruit of this unconventional collaboration is
expressed through an ultra-limited edition Maserati Grecale, the
Italian House's newest SUV, designed to turn everyday driving
experiences into something outstanding, and selected by Barbie to
match her multi-faceted lifestyle ranging from a business meeting
to a glamourous event.
The Barbie Maserati Grecale, as an ultra-limited
Fuoriserie edition, will only be available in two custom units
globally: one unveiled last night as one of the 2022 Neiman Marcus
Fantasy Gifts at the luxury retailer's holiday launch soirée in
Los Angeles. For this U.S.
exclusive, bespoke edition a part of the sales price will benefit
the Barbie Dream Gap Project* – the Barbie brand's ongoing global
initiative that partners with charities to help provide equal
opportunities and remove barriers for girls. Additional details
regarding the second custom unit will be announced in 2023.
Barbie's Maserati Grecale is a work of art
designed under the Trident's Fuoriserie customization program,
which allows car lovers to express their passion and creativity in
the creation of their ultimate Italian luxury car, according to
their singular style and taste.
This bold Fuoriserie Maserati Grecale is a Trofeo
version which pulsates pure adrenaline thanks to its powerful
530-hp V6 Nettuno engine. In full Barbie fashion, an expression of
her iconic pink hue covers nearly every inch of the dreamy car with
fine acid-yellow lines, inspired by the Trident's racing
heritage.
The SUV's exteriors, adorned with the Barbie
logo, are sealed with an iridescent topcoat that reveals an
incredible rainbow effect on a beautiful sunny day. Its sleek black
interior features full-leather seats, dashboards, carpets, and
doors – accented with pink stitching – as well as branded headrests
with the unique "B" badge.
* Through March 31,
2023, with the purchase of the Barbie x Maserati Grecale
Trofeo SUV, Mattel will donate ten percent of the sales price to
the Barbie Dream Gap Project page on GoFundMe.org. No portion of
the sale is tax deductible. Fantasy Gift available for purchase to
residents in the lower 48 U.S. states. Visit
NeimanMarcus.com/FantasyGifts for more information.
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SOURCE Maserati