The House of the Trident unveils a bespoke
edition of its latest SUV – Grecale –
designed with global icon Barbie
MILAN, Oct. 26, 2022 /PRNewswire/ -- Italian luxury icon
Maserati is thrilled to unveil an audacious collaboration with
Mattel, Inc.'s (NASDAQ: MAT) Barbie®, driven by the mutual
desire to break boundaries and showcase the unique flair of both
brands. Both immediately recognizable by their extraordinary
personality and signature style, Maserati and Barbie unleashed
their creativity in a masterpiece of timeless design and bold
character, inspired by the Barbiecore phenomenon.
The fruit of this unconventional collaboration is expressed
through an ultra-limited edition Maserati Grecale, the Italian
House's newest SUV, designed to turn everyday driving experiences
into something outstanding, and selected by Barbie to match her
multi-faceted lifestyle ranging from a business meeting to a
glamourous event.
The Barbie Maserati Grecale, as an ultra-limited Fuoriserie
edition, will only be available in two custom units globally: one
unveiled last night as one of the 2022 Neiman Marcus Fantasy Gifts
at the luxury retailer's holiday launch soirée in Los Angeles. For this U.S. exclusive, bespoke
edition a part of the sales price will benefit the Barbie Dream Gap
Project* – the Barbie brand's ongoing global initiative that
partners with charities to help provide equal opportunities and
remove barriers for girls. Additional details regarding the second
custom unit will be announced in 2023.
Barbie's Maserati Grecale is a work of art designed under the
Trident's Fuoriserie customization program, which allows car lovers
to express their passion and creativity in the creation of their
ultimate Italian luxury car, according to their singular style and
taste.
This bold Fuoriserie Maserati Grecale is a Trofeo version which
pulsates pure adrenaline thanks to its powerful 530-hp V6 Nettuno
engine. In full Barbie fashion, an expression of her iconic pink
hue covers nearly every inch of the dreamy car with fine
acid-yellow lines, inspired by the Trident's racing heritage.
The SUV's exteriors, adorned with the Barbie logo, are sealed
with an iridescent topcoat that reveals an incredible rainbow
effect on a beautiful sunny day. Its sleek black interior features
full-leather seats, dashboards, carpets, and doors – accented with
pink stitching – as well as branded headrests with the unique "B"
badge.
* Through March 31, 2023, with the
purchase of the Barbie x Maserati Grecale Trofeo SUV, Mattel will
donate ten percent of the sales price to the Barbie Dream Gap
Project page on GoFundMe.org. No portion of the sale is tax
deductible. Fantasy Gift available for purchase to residents in the
lower 48 U.S. states. Visit NeimanMarcus.com/FantasyGifts for more
information.
Photo -
https://mma.prnewswire.com/media/1929322/Maserati_Barbie_Grecale_Visual.jpg
Photo -
https://mma.prnewswire.com/media/1929319/Maserati_Barbie_Grecale.jpg
Logo -
https://mma.prnewswire.com/media/1929339/Maserati_Black_Logo.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/maserati-and-barbie-join-forces-for-an-unprecedented-collaboration-301659355.html