Kavi joins American Girl’s line of popular
character dolls that inspire kids with courage, confidence,
and strength of character
To support Kavi’s love of performing,
company partners with Camp Broadway®—an award-winning theater arts
program that helps children develop their characters on and off the
stage
Today, American Girl, a cornerstone in the Mattel (NASDAQ: MAT)
portfolio of purposeful brands, unveils its 2023 Girl of the Year,
Kavi Sharma. Kavi joins the company’s long line of contemporary
characters, introduced more than 20 years ago, that represent a
wide range of backgrounds to reflect what it means to be an
American girl today. Whether it’s singing show tunes or learning
new dance moves, Kavi loves performing. And, growing up with her
close-knit Indian American family in New Jersey, she’s only a short
train ride from her two favorite places in the world: New York City
and Broadway! While Kavi shines onstage, keeping up with her
offstage priorities like schoolwork, friendships, and family
responsibilities can be a challenge—just like it is for so many
kids today. Through Kavi, young readers will learn the importance
of finding a healthy rhythm in life and feel inspired to pursue
their own unique talents and reach for their dreams.
This press release features multimedia. View
the full release here:
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Meet Kavi Sharma, American Girl's 2023
Girl of the Year. In her story, written by Varsha Bajaj, Kavi has a
passion for performing and dreams of starring on Broadway one day.
(Photo: Business Wire)
“As we ring in a new year, we’re excited to have Kavi Sharma
take center stage in our popular Girl of the Year lineup,” says
Jamie Cygielman, General Manager of American Girl. “Just like all
our beloved characters, Kavi’s culturally relevant and aspirational
stories help inspire kids to shine bright in their own way and be
proud of who they are.”
To create Kavi’s story, American Girl worked with New York Times
bestselling author Varsha Bajaj (Thirst and Count Me In). Kavi’s
story is shared in both an illustrated paperback journal that comes
with the doll and a hardcover novel, It’s Showtime, Kavi, debuting
later in 2023. According to Bajaj, “Kavi’s story is important to
all the young readers who will see parts of their lives
represented. I took immense delight in showcasing slivers of Indian
culture, including dance, yoga traditions, food, clothing, and
magical festivals like Diwali and Holi.” In addition to Bajaj, a
team of advisers also helped with Kavi’s development, providing
real-world insights and weighing in on key product and story themes
to ensure authenticity and accuracy.
Kavi’s character comes to life in a beautiful 18-inch Kavi™
doll, featuring brown eyes, medium skin tone, and layered
dark-brown hair styled in a half ponytail. Kavi’s product
collection is filled with fun, showstopping outfits and accessories
that reflect her passion for performing, including her signature
outfit complete with a multicolored cropped mesh top, silver
joggers, and pink tennis shoes, plus an accessory set that includes
a faux-fur bucket hat, quilted purse, charm, and journal. Other
items include: Kavi’s Songwriting Accessories, featuring a mini
keyboard that plays six different tones; Backstage Set with folding
stage, rolling wardrobe, and a vanity with working lights that
plays five songs; Kavi’s vibrant Bollywood Dance Costume; and, a
plush of her lovable dog, Scamper.
To support young performers like Kavi, American Girl is
partnering with the Broadway Education Alliance’s Camp
Broadway, a cultural enrichment program that makes theater arts
accessible and relevant for kids, helping them discover their
unique talents and boost their confidence. American Girl is
donating $25,000 to fund full and partial scholarships for kids
participating in the camp’s 2023 summer program in New York City.
To learn more about Camp Broadway and how to apply for a
scholarship, visit American Girl’s blog.
To further celebrate Kavi’s debut, fans can participate in the
following activities:
- Visit American Girl retail stores between 12/29/22 - 1/1/23 to
explore Kavi’s world, enter to win Kavi product and receive a free
giveaway (while supplies last), plus enjoy Kavi-inspired activities
and experiences throughout the month of January and beyond.
- Tune in to Kavi-inspired videos on both American Girl’s popular
YouTube and YouTube Kids Channel, including a six-episode Kavi
animated series, plus a music video, and other Kavi-inspired
digital and social content throughout the year.
- Tour Kavi’s room, play games, and learn more about each
American Girl character via the brand’s free Virtual Museum
experience.
- Read about Why Kavi Matters, including a Q&A with author
Varsha Bajaj.
The Kavi product collection is available December 29, 2022, at
americangirl.com and at all American Girl retail locations
nationwide and, starting January 1, 2023, at American Girl
specialty boutiques at select Indigo™ and Chapters™ locations in
Canada and online at Indigo.ca. The hardcover book, It’s Showtime,
Kavi, will be available at American Girl and other retail and
online booksellers later in 2023.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading
global toy company and owner of one of the strongest catalogs of
children’s and family entertainment franchises in the world.
Headquartered in Middleton, WI, American Girl offers an inspiring
world of dolls, content, and experiences that nourish a girl’s
spirit and help develop her strength of character. Best-selling
lines include Truly Me™, Girl of the Year™, Bitty Baby®,
WellieWishers™, Create Your Own™, and American Girl’s classic
historical characters. The company sells products through its
award-winning catalogue, on americangirl.com, in its proprietary
U.S. experiential retail stores, as well as at specialty retailers
nationwide. By inspiring girls to be their best, American Girl has
earned the loyalty of millions and the praise and trust of parents
and educators. Connect with American Girl on:
Facebook: @americangirl Twitter: @American_Girl Instagram:
@americangirlbrand Pinterest: agofficial
MAT-AG
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version on businesswire.com: https://www.businesswire.com/news/home/20221229005033/en/
Susan Jevens, American Girl: susan.jevens@americangirl.com Julie
Parks, American Girl: julie.parks@americangirl.com Hannah Jones,
Weber Shandwick: hjones@webershandwick.com
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