Mattel and Minecraft Partner on New Minecraft Creator Series Camp Enderwood DLC Map and Toy Line
31 Janeiro 2023 - 1:00PM
Business Wire
Players can recreate physical toys in the
digital world of Minecraft
Mattel, Inc. (NASDAQ: MAT) and Minecraft today announced a
partnership to launch the new Minecraft Creator Series Camp
Enderwood DLC (downloadable content) Map. Introducing a host of new
characters and a brand-new, immersive gameplay experience, Camp
Enderwood is a digital destination developed in partnership between
Mattel, Minecraft, and Cyclone Designs, featuring an all-new
downloadable map full of unique mini games, now available for free
download on the Minecraft Marketplace.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230131005201/en/
The Minecraft Creator Series Camp
Enderwood DLC Map is now live! (Photo: Business Wire)
Visitors to Camp Enderwood can try their hands at activities
such as marshmallow roasting, arts and crafts, horseback riding,
archery, trampolining, disco dancing, and even take part in the
Glamper Scavenger Hunt. With tons of fun and spooky surprises
around every corner, Minecraft Creator Series Camp Enderwood is
sure to become the adventure destination of players’ dreams—and
their nightmares!
Camp Enderwood’s launch coincides with Mattel’s release of a
bespoke Creator Series toy line full of the characters,
accessories, and stories from the DLC map. Action figure packs come
with exclusive, in-game items accessed via unique codes inside each
pack. In both the physical and digital worlds, Minecraft fans can
explore Camp Enderwood with newcomer characters and fan favorites
alike including Top Athlete, Camp Rockstar, Glamper, Star Child,
Gamer, Ska Kid, Craft Lady, Avid Adventurer, Moth Creature, Sunken
Spirit, and the Yeti. Half of the Camp Enderwood character roster
will be released as toys this spring, with the remainder debuting
this summer.
“Mattel is committed to providing fans of our iconic brands with
new channels to experience their favorite characters and
storylines,” said PJ Lewis, Global Head of Action Figures at
Mattel. “In partnership with Minecraft, we are thrilled to bridge
new connections between the physical and digital worlds. Camp
Enderwood is the place where those scary campfire stories are true,
and we cannot wait to share it with Minecraft fans.”
Camp Enderwood’s gaming experience celebrates player
self-expression in the context of aspirational activities true to
Minecraft, and the new product offering lets fans recreate the
essence of their favorite characters, bringing them to life in toy
form. Figure selections represent a variety of costume styles, skin
tones and gender expressions aligned to the diversity and inclusion
already present in the Minecraft community.
“We are proud to partner with Mattel on bringing Camp Enderwood
to life,” said Federico San Martin, Director of Minecraft Consumer
Products. “Minecraft is focused on bringing our community
thoughtful experiences through fun and engaging activities in new
and exciting ways. We believe the unique and vibrant cast of
characters within the toy line and DLC reflects the diverse and
inclusive community of Minecraft.”
Accessory pieces are swappable between Camp Enderwood action
figures and are also available for free digitally in the Minecraft
Character Creator. Players can then translate inspiration from
their toys into the game, recreating their favorite products in
Minecraft and vice versa.
Press assets are available for download HERE.
ABOUT MATTEL
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
ABOUT MINECRAFT
Minecraft is one of the best-selling video games in history with
up to 140 million monthly active players across 20 platforms. At
its core, Minecraft is a game about placing blocks and going on
adventures. The Minecraft franchise continues to reach new players
through ongoing game updates, new experiences like Minecraft:
Education Edition and Minecraft Dungeons, a diverse line of
consumer products, a growing library of Marketplace content, books
and an upcoming major motion picture.
DISCLAIMERS
Exclusive character creator items are available with specially
marked Mattel Camp Enderwood Toy purchases. DLC requires Minecraft:
Bedrock Edition (sold separately).
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version on businesswire.com: https://www.businesswire.com/news/home/20230131005201/en/
Mattel Niki Kazakos Niki.Kazakos@Mattel.com
Casey McDonald Casey.McDonald@Mattel.com
Minecraft Holly Amber Smith HollySmith@Microsoft.com
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