Velan Studios and Mattel Reveal Hot Wheels™: Rift Rally, a Mixed Reality Racing Experience Coming to iOS and PlayStation on March 14
07 Fevereiro 2023 - 12:00PM
Business Wire
Now Available for Pre-Order, Hot Wheels:
Rift Rally Blends Physical and Digital Play So Players Can
Create Their Ultimate Hot Wheels Race Track Right at Home
Velan Studios and Mattel, Inc. (NASDAQ: MAT) today announced
Hot Wheels: Rift Rally, a new mixed reality racing
experience coming to the App Store for iOS, PlayStation 4 and
PlayStation 5 on March 14, 2023. Hot Wheels: Rift Rally
combines the thrill of a AAA racing game with Velan’s patented RC
mixed reality tech for a unique new Hot Wheels® experience that
blends the real world with over-the-top digital environments.
Pre-orders are available now at www.riftrally.com.
“Our mission at Velan has always been to create breakthrough
games that feel magical to players,” said Karthik Bala, CEO, Velan
Studios. “Our background combining digital and physical play taught
us a lot about the mixed reality racing genre we invented, which we
used to bring a transformational new experience to Hot Wheels:
Rift Rally.”
Hot Wheels: Rift Rally puts players behind the wheel of
their favorite Hot Wheels vehicles using the Chameleon RC car,
which can digitally transform into more than 140 vehicle
variations. This includes iconic Hot Wheels such as Twin Mill™,
Bone Shaker™, Mach Speeder™, Gotta Go™, and more fan favorites, as
well as several Rift Rally original vehicles.
In Hot Wheels: Rift Rally, players have two ways to play.
In Campaign mode, players set up Rift Gates to create the ultimate
mixed reality track and explore different challenge maps where
there are multiple challenges to complete and races to race. In
Stunt mode, players drive and stunt the Chameleon without gates as
they chain together drifts, wheelies, and burnouts to hit high
scores and earn rewards.
"Velan Studios' innovative game design and technology introduces
a breakthrough play experience for Hot Wheels fans by transforming
their home into the ultimate Hot Wheels track for their digital car
collection,” said Mike DeLaet, Global Head of Digital Gaming,
Mattel. “Hot Wheels: Rift Rally unlocks an exciting new kind
of creative play for Hot Wheels fans by bridging physical and
digital play in a way we’ve never seen before,” added Chris Down,
Chief Design Officer, Mattel.
Hot Wheels: Rift Rally will launch on the App Store for
iOS and PlayStation Store on March 14, 2023. Players can now
pre-order the Standard Edition for $129.99 (SRP) or the Collector’s
Edition for $149.99 (SRP) at www.riftrally.com and coming soon to
GameStop. Included with purchase is the Chameleon RC car, four Rift
Gates for track building, and a charging cable. Game software will
be free to download. The Collector’s Edition includes a special
edition Chameleon with black deco and gold accents and a limited
edition McLaren Senna Hot Wheels die-cast car in a display
case.
About Velan Studios:
Velan Studios was founded in 2016 by industry veterans Guha and
Karthik Bala to create breakthrough games that are magic. In the
past two years, Velan’s team of world class game makers have
released Knockout City and Mario KartLive: Home Circuit, two titles
featuring revolutionary new gameplay experiences that exemplify
Velan’s breakthrough technology and design. The studio is based in
Troy, NY, the center of Upstate New York’s growing game development
cluster. For more information about Velan, please visit
https://www.velanstudios.com/.
About Mattel:
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Monster
High™, and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming, music, and live events. We operate in 35 locations and our
products are available in more than 150 countries in collaboration
with the world’s leading retail and ecommerce companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
empowering children to explore the wonder of childhood and reach
their full potential. Visit us online at mattel.com.
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Velan Studios Jeremy Long fortyseven communications
velan@fortyseven.com
Mattel Niki Kazakos niki.kazakos@mattel.com
Casey McDonald Casey.mcdonald@mattel.com
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