Mattel Announces Barney Franchise Relaunch
13 Fevereiro 2023 - 1:00PM
Business Wire
The global reintroduction of the famed Barney
brand will include TV, film, toys, music, apparel, and more
Mattel, Inc. (NASDAQ: MAT) announced today its relaunch of the
iconic Barney franchise. Mattel’s comprehensive revitalization of
the Barney brand will span television, film, and YouTube content as
well as music and a full range of kids’ products including toys,
books, clothing, and more. Apparel and accessories for adult fans,
featuring classic Barney, are also in development.
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The first look at Mattel's new take on
Barney the dinosaur. (Graphic: Business Wire)
Mattel will relaunch Barney to a new generation with a brand-new
animated series, set to debut globally in 2024. Created for
preschool kids, the series will feature the ubiquitous purple
dinosaur and friends, introducing new audiences to the world of
Barney through music-filled adventures centered on love, community,
and encouragement. The series will be co-produced by Corus
Entertainment’s Nelvana, a leading international producer and
distributor of children’s animated and live-action content,
together with Mattel Television and executive produced by Fred
Soulie and Christopher Keenan for Mattel Television and by Colin
Bohm, Doug Murphy, and Pam Westman for Nelvana.
Mattel’s Barney relaunch is emblematic of the company’s strategy
to mine the incredible depth and breadth of its IP portfolio to
relaunch heritage franchises. Most recently, Mattel successfully
brought back its Monster High property and relaunched its popular
1980s Masters of the Universe franchise, both with new content and
consumer products programs.
“Barney’s message of love and kindness has stood the test of
time,” said Josh Silverman, Chief Franchise Officer and Global Head
of Consumer Products at Mattel. “We will tap into the nostalgia of
the generations who grew up with Barney, now parents themselves,
and introduce the iconic purple dinosaur to a new generation of
kids and families around the world across content, products, and
experiences.”
“In creating the new series, it was important to us that we
properly reflect the world that kids today live in so that the
series can deliver meaningful lessons about navigating it,” said
Fred Soulie, SVP and General Manager of Mattel Television. “With
our modern take on Barney, we hope to inspire the next generation
to listen, care, and dream big. We think that parents, many of whom
will fondly remember the original Barney from their own childhoods,
will love the show, too.”
Fans can stay up to date with the latest announcements related
to Barney by following @Mattel on Facebook and Instagram.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming, music, and live events. We operate in 35 locations and our
products are available in more than 150 countries in collaboration
with the world’s leading retail and ecommerce companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
empowering children to explore the wonder of childhood and reach
their full potential. Visit us online at mattel.com.
About Nelvana
Entertaining kids for over 50 years, Nelvana is a world-leading
international producer and distributor of children's animated and
live-action content. Nelvana produces a stable of award-winning and
globally renowned brands that focus on comedies, preschool and
action series, and ancillary consumer products programs. Nelvana's
content airs on Corus Entertainment's kids channels in Canada and
in over 180 countries around the world. The Nelvana library has
well over 4,800 episodes of programming and has received over 70
major international program awards including Emmys® and Canadian
Screen Awards. Visit the Nelvana website at nelvana.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230213005139/en/
Niki Kazakos Mattel Niki.Kazakos@mattel.com
Casey McDonald Mattel Casey.McDonald@mattel.com
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