New historical duo find their inner girl power
growing up during the dial-up decade
American Girl’s popular historical collection
inspires fans—era by era—with courage, confidence, and strength of
character
Today, American Girl, a cornerstone in the Mattel (NASDAQ: MAT)
portfolio of purposeful brands, is expanding its flagship
historical collection with the introduction of its first-ever set
of twin characters from the 1990s—Isabel and Nicki Hoffman™! These
fraternal twins join the brand’s long line of historical characters
that feature inspiring role models from pivotal eras in American
history. With their stories set in Seattle in 1999, Isabel and
Nicki bring the dial-up decade to life for fans, highlighting the
tech boom and society’s embrace of the Internet, as well as the
ground-breaking music, fashion trends, and television entertainment
of the era. Though they share the same birthday, these twin sisters
are as different as glitter and grunge. Isabel is bubbly,
extroverted, and loves dancing to pop music—while Nicki is
thoughtful, introverted, and happiest while skateboarding, writing
lyrics, and listening to the alt-rock sound that got its start in
Seattle. As Isabel and Nicki discover who they are as individuals,
they realize they share the same girl-power goal: to be true to
themselves and learn to face their fears with confidence.
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American Girl announces its first-ever
set of twin characters from the 1990s—Isabel and Nicki Hoffman.
(Photo: Business Wire)
“Given the prevalent wave of ’90s trends and pop culture
nostalgia, we’re excited to celebrate like it’s 1999 with our
newest historical duo Isabel and Nicki,” says Jamie Cygielman,
General Manager of American Girl. “From the start, The American
Girls Collection® has been central to our mission in helping build
girls of strong character through inspiring stories and products
that show them how the past is full of lessons that can be applied
to the present. We know our fans will love getting to know more
about the ’90s with Isabel and Nicki and discovering the girl power
in all of our beloved heroines.”
To write the stories, American Girl worked with real-life twin
sisters, Julia DeVillers and Jennifer Roy. Together, they
co-authored each character’s illustrated journal (included with the
dolls), along with a full-length novel, Meet Isabel and Nicki,
coming out this summer. “Jennifer and I are both longtime fans of
American Girl, which makes our work on this project even more
thrilling,” says DeVillers. “One of our favorite parts was having
access to American Girl’s archives, where we reviewed the brand’s
’90s-era materials—from the catalogues and books to past issues of
American Girl magazine and all the fan mail that came with it. We
love thinking about how those readers are grown up now yet helped
to inspire Nicki and Isabel.” Along with the authors, American Girl
collaborated with an advisory board of experts to ensure
authenticity of the historical, geographical, and cultural details
in the books.
The twins’ story comes to life in a ’90s-inspired product
collection that reflects the era and the girls’ unique styles and
interests. The 18-inch Isabel™ doll features green eyes and
medium-length blonde hair with platinum highlights and comes
dressed in a purple sweater with attached pinstripe shirt, a
multicolored plaid skirt, and pink platform shoes. Further
reflecting her love of pink and preppy fashions, Isabel’s
accessories include a beret with replicas of American Girl’s
’90-era Grin Pins attached, pink sunglasses, beaded flower
necklace, and transparent mini backpack.
The 18-inch Nicki™ doll has blue eyes and long straight brown
hair with two blonde face-framing highlights and arrives in a gray
T-shirt under a navy T-shirt dress, a purple plaid flannel shirt,
and platform sneakers. Her skater-style accessories include a
baseball hat with faux American Girl Grin Pins attached, black
sunglasses, ribbon necklace, and messenger bag.
Each twin also has her own bedroom set with nods to vintage
American Girl accessories sure to spark nostalgia with original
fans of the brand, including a doll-sized plush of the popular Miss
AG Bear from the ’90s; a mini version of American Girl magazine
from 1999; and a replica Grin Pin Banner with images of real ’90s
AG Grin Pins. The twins’ world also includes the following
’90s-inspired items:
- a premium wooden desk and desktop computer that illuminates and
plays dial-up effects and comes with pretend CD and floppy disk
drives;
- an era-authentic Pizza Hut® Set, complete with a doll-sized
personal pan pizza;
- and for double the fun, a 2-in-1 Tennis Court & Skate Spot,
where fans can arrange a tennis match for Isabel on one side—with
net, racket, and tennis-ball launcher that really works—or flip it
over and practice their skater moves, just like Nicki, using ramps,
rails, and a skateboard that fits the 18-inch doll perfectly.
To celebrate the twins’ debut, fans can also participate in the
following activities:
- Visit American Girl retail stores on launch weekend to explore
Isabel and Nicki’s product world and receive a free sticker
giveaway (while supplies last), plus enjoy other twin-inspired
activities and treats, like Isabel & Nicki’s Toaster Pastry
Milkshake.
- Enjoy content on both American Girl’s popular YouTube and
YouTube Kids Channel, including Isabel & Nicki’s Twin
Adventures Animated Series, new music and product videos, and other
digital and social content throughout the year.
- Check out the twins’ bedroom, play the AG Photobooth Game, get
fun ’90s-inspired stickers, frames and filters, plus learn more
about each American Girl character via the brand’s free Virtual
Museum experience.
- Learn more about Isabel & Nicki’s story with authors
DeVillers and Roy on americangirl.com.
Celebrating Girls Who Code and 10 Years
of Empowering Girls in Technology
To recognize women in technology, like the twins’ mom who’s
helping to fix the Y2K bug in the story, American Girl is also
supporting Girls Who Code (GWC), a leading nonprofit that’s on a
mission to close the gender gap in technology. The brand is
donating $25,000 to underwrite student and alumni tickets to attend
CodeFair, the organization’s 10th anniversary celebration that
invites the public to play, discover, and code using the latest
technology. To learn more, visit girlswhocode.com.
Bringing the ’90s and More to Life in
New, Immersive Experience on Roblox
Additionally, beginning March 6, 2023, American Girl is
expanding its storytelling through the popular immersive online
platform Roblox. Families can sign up to visit American Girl World™
and interact with their favorite characters in a fully immersive
and evolving environment, such as Isabel and Nicki’s ’90s-inspired
bedroom. The expansive experience also allows users to engage as
their own unique avatar; shop for fashions and accessories at the
American Girl store; visit the AG Airport to travel and discover
new worlds; and have fun exploring and playing in the AG Salon,
Spa, and Cafe. To learn more, visit americangirl.com/roblox.
Isabel and Nicki’s product collection is available beginning
February 22, 2023, at americangirl.com and at all American Girl
retail locations nationwide, as well as at American Girl specialty
boutiques at select Indigo™ and Chapters™ locations in Canada and
online at Indigo.ca.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading
global toy company and owner of one of the strongest catalogs of
children’s and family entertainment franchises in the world.
Headquartered in Middleton, WI, American Girl offers an inspiring
world of dolls, content, and experiences that nourish a girl’s
spirit and help develop her strength of character. Best-selling
lines include Truly Me™, Girl of the Year™, Bitty Baby®,
WellieWishers™, Create Your Own™™, and American Girl’s classic
historical characters. The company sells products through its
award-winning catalogue, on americangirl.com, in its proprietary
U.S. experiential retail stores, as well as at specialty retailers
nationwide. By inspiring girls to be their best, American Girl has
earned the loyalty of millions and the praise and trust of parents
and educators. Connect with American Girl on:
Facebook: @americangirl Twitter: @American_Girl Instagram:
@americangirlbrand TikTok: @americangirl Pinterest: agofficial
MAT-AG
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version on businesswire.com: https://www.businesswire.com/news/home/20230222005364/en/
Susan Jevens, American Girl: susan.jevens@americangirl.com Julie
Parks, American Girl: julie.parks@americangirl.com Hannah Jones,
Weber Shandwick: hjones@webershandwick.com
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