Velan Studios and Mattel Release Hot Wheels®: Rift Rally, a Full Throttle Mixed Reality Racing Experience for iOS and PlayStation
31 Março 2023 - 11:00AM
Business Wire
Starting Today, Players Can Fire Up Classic and
Reimagined Hot Wheels Cars in Hot Wheels: Rift Rally to
Experience High-Velocity Mixed Reality Racing at Home
The future of racing is here! Velan Studios and Mattel, Inc.
(NASDAQ: MAT) today launched Hot Wheels: Rift Rally, a new
mixed reality racing experience now available on the Apple App
Store, Sony PlayStation 4 and Sony PlayStation 5. Leveraging Velan
Studio’s patented RC mixed reality technology, Hot Wheels: Rift
Rally offers an all-new kind of Hot Wheels® experience that
blends the real world with over-the-top digital environments to
transform players’ homes into high-speed raceways.
“Velan Studios is a leader in mixed reality gaming, and with
Hot Wheels: Rift Rally they’ve created a Hot Wheels
experience that blends digital and physical play in an incredibly
imaginative new way,” said Mike DeLaet, Global Head of Digital
Gaming, Mattel. “Over the past 55 years, families around the world
have created cherished memories with Hot Wheels, and we’re thrilled
to further that tradition in the digital space to keep the brand
ahead of the curve as it continues to resonate with fans.”
Hot Wheels: Rift Rally puts players behind the wheel of
their favorite Hot Wheels vehicles using the Chameleon RC car,
which can digitally transform into more than 140 vehicle
variations. This includes iconic Hot Wheels such as Twin Mill™,
Bone Shaker™, Mach Speeder™, Gotta Go™, and more fan-favorites; as
well as several Rift Rally original vehicles.
“At Velan Studios, we pride ourselves on our ability to create
ground-breaking game experiences through new forms of play,” said
Karthik Bala, CEO, Velan Studios. “With Hot Wheels: Rift
Rally, we leveled up our RC car technology to really bring the
fantasy of being in the drivers’ seat of a Hot Wheels car to life.
We can’t wait for players to experience it for themselves, and turn
their living rooms into the ultimate Hot Wheels race tracks.”
In Hot Wheels: Rift Rally, players begin by selecting
from two unique modes of play: Campaign Mode, where players create
the ultimate mixed reality track and explore different challenge
maps where there are multiple challenges to complete and races to
race; and Stunt Mode, where they’ll stunt the Chameleon without
gates as they chain together drifts, wheelies, and burnouts to hit
high scores and earn rewards. Hot Wheels: Rift Rally provides
endless options to players to customize the look and performance of
their cars that impact the RC car’s performance in the real world.
Through a variety of mini-games, puzzles and challenges - as well
as solo or multiplayer sessions - the opportunities for fun in Hot
Wheels: Rift Rally are limitless.
The Hot Wheels: Rift Rally Standard Edition is available
now in the U.S. for $129.99 USD, and the Deluxe Edition is
available for $149.99 USD at www.riftrally.com, Amazon and
GameStop. Included with purchase is the Chameleon RC car, four Rift
Gates for track building, and a charging cable. Game software is
free to download from the App Store for iPhone, iPad and
PlayStation Store. The Collector’s Edition includes a special
edition Chameleon with black deco and gold accents and a limited
edition McLaren Senna Hot Wheels die-cast supercar in a display
case.
About Velan Studios:
Velan Studios was founded in 2016 by industry veterans Guha and
Karthik Bala to create breakthrough games that are magic. In the
past two years, Velan’s team of world class game makers have
released Knockout City and Mario Kart Live: Home Circuit, two
titles featuring revolutionary new gameplay experiences that
exemplify Velan’s breakthrough technology and design. The studio is
based in Troy, NY, the center of Upstate New York’s growing game
development cluster. For more information about Velan, please visit
https://www.velanstudios.com/.
About Mattel:
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Monster
High™, and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming, music, and live events. We operate in 35 locations and our
products are available in more than 150 countries in collaboration
with the world’s leading retail and ecommerce companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
empowering children to explore the wonder of childhood and reach
their full potential. Visit us online at mattel.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230331005290/en/
Media Contacts: Velan Studios Jeremy Long fortyseven
communications velan@fortyseven.com
Mattel Niki Kazakos niki.kazakos@mattel.com
Casey McDonald casey.mcdonald@mattel.com
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