Mattel Creations Virtual Collectibles Platform Launches Peer-to-Peer Marketplace
20 Abril 2023 - 12:00PM
Business Wire
Update coincides with the Series 5 release of
the Hot Wheels NFT Garage
Mattel, Inc. (NASDAQ: MAT) announced today a forthcoming update
to the Mattel Creations Virtual Collectibles Platform. On April 27,
the platform will introduce its own peer-to-peer marketplace,
allowing owners of Mattel virtual collectibles to display, trade,
and sell their assets. To coincide with the update, Series 5 of the
Hot Wheels® NFT Garage will launch at the same time.
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Mattel’s P2P marketplace is powered by Rarible, a leading
blue-chip virtual collectibles company that enables creators and
their communities to succeed at every stage of their journey. In
addition to Rarible, Mattel has partnered with several,
best-in-class technology providers to bring its Virtual
Collectibles Platform to life including Magic, a leading
wallet-as-a-service provider. With Magic’s non-custodial wallet
SDK, Mattel was able to white-label and simplify the wallet
generation experience, providing customers a secure, seamless
onboarding experience. The Mattel Creations Virtual Collectibles
Platform was developed in collaboration with Mattel’s long-term
blockchain partner Flow, a fast, decentralized, and eco-friendly
blockchain designed to support consumer-scale applications serving
mainstream audiences.
Developed by the same team behind Hot Wheels die-cast cars,
Series 5 of the Hot Wheels NFT Garage is the latest way for fans to
collect digital artwork featuring Mattel’s iconic IP, and features
some of Hot Wheels’ most popular car designs in an all-new, digital
format. Series 5 is comprised of 40 unique cars from McLaren,
Pagani, Aston Martin, Chevrolet and Porsche as well as many Hot
Wheels originals, and sold in packs priced at $25 each. Each pack
includes seven Hot Wheels NFTs: four common, two uncommon, and one
guaranteed rare car. Collectors lucky enough to receive a Premium
or Treasure Hunt digital collectible (McLaren F1, ’17 Pagani Huayra
Roadster, Aston Martin Vulcan, ’55 Chevy® Panel or Porsche 911 GT3
RS) will be eligible to receive a physical die-cast replica.
“When we first set out to launch our own Virtual Collectibles
Platform, we did so with the intention of creating an unrivaled,
best-in-class experience for the fans of Mattel's iconic brands,”
said Ron Friedman, Vice President at Mattel Future Lab. “In adding
a marketplace feature to our easy-to-navigate platform that enables
users to sell and trade their virtual collectibles, we’ve taken
another step toward realizing that vision. Especially as we unveil
Series 5 of the Hot Wheels NFT Garage, we can’t wait for fans and
collectors of all ages to experience the updated platform.”
The Mattel Creations Virtual Collectibles Platform first debuted
in November 2022 and offers collectibles inspired by Mattel’s
iconic brands at a practical price point and in a seamless user
experience. Each release of Hot Wheels NFT Garage digital
collectibles have quickly sold out, with Series 4 selling through
30 thousand packs in less than 12 hours. Mattel, which owns one of
the strongest catalogs of children's and family entertainment
franchises in the world, was the first toy company to launch NFTs
and continues to expand in digital collectibles and experiences.
Similar Mattel initiatives include Cryptoys x Masters of the
Universe as well as Barbie x Boss Beauties, the second drop of
which will launch on the Mattel Creations Virtual Collectibles
Platform in May.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming, music, and live events. We operate in 35 locations and our
products are available in more than 150 countries in collaboration
with the world’s leading retail and ecommerce companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
empowering children to explore the wonder of childhood and reach
their full potential. Visit us online at mattel.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230420005213/en/
Casey McDonald Casey.McDonald@Mattel.com
Niki Kazakos Niki.Kazakos@Mattel.com
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