Boss Beauties and Barbie® Launch Virtual Collectibles Honoring Over 250 Careers in the Barbie Line
09 Maio 2023 - 1:00PM
Business Wire
The collection celebrates 250+ Barbie careers
with virtual collectibles and perks that demonstrate You Can Be
Anything.
Today, Mattel, Inc.’s (NASDAQ: MAT) Barbie, the #1 fashion doll
brand, and Boss Beauties, a top women-led web3 brand, are debuting
their Boss Beauties x Barbie virtual collectibles, featured on
MattelCreations.com. Designed to celebrate the 250 careers
represented in the Barbie line, the collection features the
familiar signature style of Boss Beauties with an iconic
Barbiecore™ look. Career traits featured in the first drop of the
collection include artists, astronauts, CEOs, doctors, pet vets,
pilots, and more, reminding fans and collectors that they can be
anything.
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the full release here:
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Boss Beauties and Barbie® Launch Virtual
Collectibles Honoring Over 250 Careers in the Barbie Line (Graphic:
Business Wire)
The collection will feature a variety of rarities, unlocking
perks and physical goods for collectors, including virtual Career
Conversations with role models, tickets to Barbie live events, doll
gift sets, and more. Early access opens Wednesday, May 10 at 9AM
PT/12PM ET ahead of the official launch timed to their joint
activation at Veecon on Thursday, May 18th at 9AM PT.
Priced at $25 per pack, the virtual collectibles are meant to be
easy to purchase and at an accessible price point, lowering
barriers of entry into web3 for all. Each pack will include four
Boss Beauties x Barbie collectibles of different rarities, selected
at random. Only those who make purchases during the early-access
limited-availability period will receive a surprise virtual
collectible featuring an exclusive career trait.
This collaboration with Barbie propels Boss Beauties, the first
women-led web3 company who’s been featured in the halls of both the
New York Stock Exchange and the United Nations, one step closer to
achieving its mission of onboarding the next 1 Million women and
girls into a web3 world. To further support their shared mission of
elevating women, Barbie and Boss Beauties previously announced a
collective $250,000 donation benefitting both the Barbie Dream Gap
Project and the Boss Beauties Foundation.
“As Barbie continues her journey in the metaverse, we are proud
to partner with Boss Beauties to empower women and collectors to
explore web3 through our virtual collection,” said Lisa McKnight,
Executive Vice President and Global Head of Barbie and Dolls,
Mattel. “Having exceeded 250 careers, it’s only natural for Barbie
to dive deeper into digital collecting by highlighting some of her
most recognizable roles. Now fans can be inspired by and celebrate
her professional accomplishments with these career-centric Boss
Beauties x Barbie virtual collectibles.”
“As we enter into the world of web3, it is imperative that women
are included,” said Lisa Mayer, CEO and Co-Founder of Boss
Beauties. “Our work encourages women and girls as they navigate the
evolving internet and career landscape, aligning directly with
Mattel’s mission of inspiring them to believe that they can be
anything. This partnership helps introduce multiple generations who
love Barbie to the world of web3.”
Follow @BossBeauties on Twitter and Instagram to stay tuned on
the latest launch announcements and join the Boss Beauties Discord
here.
About Mattel, Inc.:
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming, music, and live events. We operate in 35 locations and our
products are available in more than 150 countries in collaboration
with the world’s leading retail and ecommerce companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
empowering children to explore the wonder of childhood and reach
their full potential. Visit us online at mattel.com.
About Boss Beauties:
Boss Beauties is a web3 media and entertainment brand that
inspires & elevates the next generation of women & girls to
be everything they want to be through impact programs, content, and
products. Boss Beauties is on a mission to bring the next 1 Million
women and girls into a web3 world. Founded in September of 2021,
the first Boss Beauties collection of 10,000 unique digital
portraits of independent diverse women sold out in 90 minutes. A
portion of proceeds from sales went to support scholarships,
mentorship programs, and women-led initiatives for women and girls
worldwide.
About Flow:
Flow is a decentralized, public, layer-one blockchain designed
for building Web3 experiences for mainstream users. Scalable,
secure, and frictionless, Flow empowers developers to innovate and
push the limits to bring a billion users to Web3. Today, Flow is
home to a thriving ecosystem of builders from Web3 trailblazers,
top brands, development studios, venture-backed startups, crypto
leaders and innovators. For more information,
visit www.flow.com
MAT-BARB
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version on businesswire.com: https://www.businesswire.com/news/home/20230509005255/en/
Aly Lloyd Aly.lloyd@mattel.com
Mattel (NASDAQ:MAT)
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