Mattel Announces New Product Collection to Celebrate the Upcoming Movie, Barbie™
01 Junho 2023 - 1:00AM
Business Wire
New line features over half a dozen iconic
Barbie® and Ken® looks inspired by the hugely anticipated feature
film coming to theaters only July 21st
Mattel, Inc. (NASDAQ: MAT) announced today a new collection from
across the portfolio of Mattel brands inspired by the highly
anticipated film, Barbie™. Created in partnership with Warner Bros.
Pictures, the upcoming movie, Barbie™, debuts in theaters
nationwide July 21st. Fans can now take home a part of the movie
and play out even more stories with toys from brands including
UNO®, Hot Wheels®, Fisher-Price®, MEGA™ and Barbie.
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Mattel Announces New Product Collection
to Celebrate the Upcoming Movie, Barbie™ (Photo: Mattel)
The line of Barbie™ the Movie dolls features looks fans will see
in the movie, reflecting the signature styles of Barbie, Ken, and
new characters as they traverse through Barbie Land and beyond. The
collection emulates the Barbiecore™ and Ken-ergy™ felt in the
feature film, from their first-look outfits to the matching sets
worn in the movie. Best of all – the collection features several
recognizable and must-have accessories, including a mini replica of
the iconic three-story DreamHouse™ from MEGA and a stunning pink RC
Corvette® from Hot Wheels.
“Barbie the movie is a monumental moment for the brand, and we
cannot wait for fans to experience Barbie like never before on the
big screen,” said Lisa McKnight, Executive Vice President and
Global Head of Barbie & Dolls, Mattel. “The new line of Barbie
the movie Mattel toys perfectly captures the fun and joy of Barbie
that is at the heart of the film. This collection allows fans of
all ages to celebrate their favorite characters and scenes from the
movie. What an incredible way to kick off the summer of
Barbie!”
Barbie™ The Movie doll line includes:
- Barbie The Movie Doll Pink Gingham Dress: Models a
vintage-inspired pink and white gingham dress, complete with daisy
chain necklace and pastel pink heart-adorned pumps.
- Barbie The Movie Ken Doll Pastel Stripe Matching Set:
Wears a beachy, pink and mint green striped matching set with
surfboard in tow.
- Barbie The Movie Doll Plaid Matching Set: Touts an
impeccably coordinated three-piece matching pastel plaid set with
puffy skirt, cropped jacket, and matching blouse.
- Barbie The Movie Ken Doll Denim Matching Set: Clad in an
all-Demin look with an open vest and matching light wash jeans,
featuring a glimpse of iconic Ken boxers.
- Barbie The Movie Doll Gold Disco Jumpsuit: Shines in a
sequined disco jumpsuit featuring big disco hair, metallic jewelry
and golden heels.
- Barbie The Movie Doll Pink Western Outfit: Wears an
eye-catching, Western-themed matching pink denim vest and flare
jeans with a cowboy hat and boots.
- Barbie The Movie Doll Gloria Pink Power Pantsuit: Looks
fierce in a three-piece pink suit featuring satiny blazer, matching
blouse, and pinstriped trousers with fashionably split cuffs.
- Barbie The Movie Ken Doll Gold and White Disco
Tracksuit: Embodies luxe quality and casual style in a white
tracksuit with metallic gold color-blocked sleeves and a shiny “K”
accent to add star power to the ensemble.
- Barbie The Movie Doll President in Pink and Gold Dress:
Wears a full, satiny gown that features a sparkly off-shoulder
bodice and shimmery gold accents that trail down her skirt.
- Barbie The Movie Fashion Pack: Includes three iconic
Barbie outfits from the movie: a blue and white sundress, gingham
pink blouse and short set, and dreamy pajama outfit.
- Barbie The Movie Pink Corvette Convertible: Featuring a
curvy retro silhouette and pink paint job, with film-inspired
details like white wall tires and chrome rims.
Along with Barbie items inspired by the characters in the movie,
Barbie™, Mattel is also releasing a collection of products
celebrating the live action feature film across the larger Mattel
portfolio, including:
- UNO Barbie The Movie: Deck features graphics inspired by
characters and scenes from Barbie The Movie – including a special
“Played With Too Much” rule that will have players both discarding
and drawing cards.
- Little People Collector Barbie The Movie: Bringing four
of the film’s iconic characters down to Little People figure size
and styled in memorable outfits including Barbie, President Barbie,
Ken, and Gloria.
- Barbie The Movie MEGA Dreamhouse: Buildable replica of
Barbie’s iconic 3-story DreamHouse as seen in the film, including
spiral staircase, pool, and slide.
- Barbie The Movie Hot Wheels RC Barbie Corvette:
Radio-controlled 1956 Corvette Stingray that can fit two Barbie
dolls to create authentic road trips with Barbie.
- Barbie The Movie Hot Wheels Die-Cast Pink Corvette in 1:64
Scale: Features Barbie deco – in Barbie pink – as a Hot Wheels
1:64 scale die-cast car.
The Mattel collection of the movie Barbie™ products, available
in collectible packaging, will be at retailers nationwide and/or
Mattel Shop for an SRP of $1.25 to $150 starting June 1st.
In continued celebration of the film, Mattel will also be
releasing an array of movie-themed products with over 100 brand
partners across fashion, beauty, accessories and more starting this
month.
About Barbie The Movie
To live in Barbie Land is to be a perfect being in a perfect
place. Unless you have a full-on existential crisis. Or you’re a
Ken. Warner Bros. Pictures Presents A Heyday Films Production, A
LuckyChap Entertainment Production, An NB/GG Pictures Production, A
Mattel Production, “BARBIE,” directed by Greta Gerwig, starring
Margot Robbie, Ryan Gosling, America Ferrera, Kate McKinnon, Issa
Rae, Rhea Perlman, and Will Ferrell. The film is written by Greta
Gerwig & Noah Baumbach, based on “Barbie” by Mattel, and
produced by David Heyman, Margot Robbie, Tom Ackerley and Robbie
Brenner. The executive producers are Gerwig, Baumbach, Ynon Kreiz,
Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti,
Toby Emmerich and Cate Adams. The film will be distributed
worldwide by Warner Bros. Pictures and released in theaters only
nationwide on July 21, 2023 and internationally beginning 19 July
2023.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
MAT-BARB
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version on businesswire.com: https://www.businesswire.com/news/home/20230531005994/en/
Devin Tucker devin.tucker@mattel.com
Aly Lloyd Aly.lloyd@mattel.com
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