Hot Wheels Skate Partners with Tony Hawk's Vert Alert and X Games to Ignite the Challenger Spirit This Summer
20 Junho 2023 - 10:00AM
Business Wire
Hot Wheels Skate aims to make these two highly
anticipated global events even more kid-friendly and accessible to
all through its new products, experiences and content
Hot Wheels announced today its official sponsorship of Tony
Hawk’s Vert Alert in Salt Lake City, UT and X Games California 2023
in Ventura, CA in support of its Hot Wheels Skate line. Through the
Hot Wheels Skate line, Hot Wheels is furthering its mission to
inspire fingerboard enthusiasts of all levels to ignite their
challenger spirit and skate the impossible with no limits or
rules.
In 2022, Hot Wheels Skate began its partnership with Tony Hawk,
the legendary skateboarder, entrepreneur and founder of The
Skatepark Project, a non-profit organization that helps underserved
communities create safe and inclusive public skateparks for youth,
by launching a wide range of fingerboards with unique designs.
Created by the Hot Wheels design team in collaboration with Tony
Hawk, Hot Wheels Skate also includes replications of some of Tony’s
most famous board designs.
“Hot Wheels Skate is committed to empowering the next generation
of skaters through kid-friendly events, engaging content, and
innovative products that make fingerboarding and skateboarding
accessible to all,” said Roberto Stanichi, Senior Vice President
and Global Head of Vehicles, Mattel. “We’re excited to be the
exclusive toy partner at Tony Hawk’s Vert Alert and X Games
California to further our mission for Hot Wheels Skate and bring
the fun of fingerboarding to these incredible events for the first
time.”
“One of the driving forces behind X Games events is inspiring
the next generation of action sports athletes, and partnering with
Hot Wheels Skate is a perfect match for this goal,” said Eric
Johnson, CCO, X Games. “Hot Wheels Skate has been a longtime
supporter of the growth of skateboarding and we are happy to
welcome them as the official toy partner at X Games
California.”
This year, Tony Hawk’s Vert Alert will serve as a qualifying
event for X Games Vert competitions. In the Men’s and Women’s Vert
disciplines, the top six finishers at Tony Hawk’s Vert Alert will
earn an invite to X Games. In the Vert Best Trick discipline, the
top eight finishers will be invited. Hot Wheels Skate is
introducing new awards and prize packs to the junior skateboarding
competitions as the title sponsor of the Woodward “Best Trick
Contest,” which will take place at 2:00 PM on June 24.
Starting on July 21, Hot Wheels Skate will join the world's most
elite action sports athletes at X Games with kid-friendly
activations in the X Fest fan activation area. Young fans can join
professional skaters at the Hot Wheels Skate mini ramp clinic to
ramp up their skills and reach amazing heights with the help of the
pros. Hot Wheels Skate athletes will also perform slick tricks and
stunts on the mini ramp throughout the weekend.
The Hot Wheels Skate product line, which will be on-site at
fingerboarding play tables during Tony Hawk’s Vert Alert and X
Games, is another demonstration of the brand’s growth and expansion
as Hot Wheels fuels the next generation of passionate action sports
athletes with products, competitions and content. The line features
a wide range of fingerboards with unique designs and attachable
shoes, along with out-of-this-world skatepark playsets and can be
found at retailers nationwide.
About Mattel
Mattel is a leading global children’s entertainment company that
specializes in design and production of quality toys and consumer
products. We create innovative products and experiences that
inspire, entertain, and develop children through play. We engage
consumers through our portfolio of iconic franchises, including
Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas &
Friends® and Mega®, as well as other popular brands that we own or
license in partnership with global entertainment companies. Our
offerings include film and television content, gaming, music, and
live events. We operate in 40 locations and sell products in more
than 150 countries in collaboration with the world’s leading retail
and technology companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in exploring the wonder of childhood
and empowering kids to reach their full potential. Visit us online
at www.mattel.com.
About Tony Hawk
Tony Hawk is a legendary skateboarder, entrepreneur, and founder
of The Skatepark Project. Tony Hawk turned pro by 14 years old and
by 16 he was considered the best skateboarder on Earth. To this
day, he remains the most recognized action-sports figure in the
world.
About X Games
X Games has been the leader in action sports since 1995. The
2023 edition will feature the world's best action sports athletes
competing for gold from July 21-23, 2023. Live event coverage will
be broadcast on ESPN and ABC. Follow @xgames on social to get the
most up-to-date event information and visit XGames.com.
About Tony Hawk’s Vert
Alert
Tony Hawk’s Vert Alert is the premier vert skateboarding event
in the world. Now in its third year, the big ramp contest takes
place in Salt Lake City, Utah, showcasing the top male and female
vert skaters in the world, as well as an incredibly popular Legends
Demo featuring some of the most well known skateboarders in the
history of the sport.
MAT-W
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Mattel Media Contact: Kelly Powers Kelly.Powers@mattel.com
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