Mattel Renews Licensing Partnership with Warner Bros. Discovery Global Consumer Products
25 Julho 2023 - 12:00PM
Business Wire
Cross-category, cross-property agreement
extends companies’ 20-year licensing relationship
Mattel, Inc. (NASDAQ: MAT) today announced that it has renewed
its licensing agreement with Warner Bros. Discovery Global Consumer
Products. Mattel will continue as a Warner Bros.’ toy licensee for
the preschool, plush, dolls, vehicles, games, and novelty toy
categories, developing and marketing products for more than 50
Warner Bros. Discovery brands and franchises including DC Universe,
DC Super Friends, “Batwheels,” Harry Potter, Fantastic Beasts,
FRIENDS, Seinfeld, and Ted Lasso, among others.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230725270832/en/
The Imaginext® DC Super Friends™ ULTIMATE
HEADQUARTERS™ (Photo: Business Wire)
“Mattel is incredibly proud of our two-decade long partnership
with Warner Bros. to create products for fans featuring their
favorite Warner Bros. characters and storylines,” said Nick
Karamanos, Senior Vice President of Entertainment Partnerships at
Mattel. “We are thrilled that Mattel is a partner of choice for the
largest and most successful entertainment companies in the world,
and are excited to continue our partnership with Warner Bros.
Discovery as we accelerate our businesses together.”
“Warner Bros. Discovery has always been committed to delivering
extraordinary products and experiences to audiences around the
world and through our collaboration with Mattel, we’ve been able to
extend our beloved characters and stories beyond the screen,” said
Pam Lifford, President, Warner Bros. Discovery Global Brands,
Franchises, and Experiences. “This partnership has been a testament
of the power of storytelling and innovation and together, we look
forward to exploring new horizons and creating even more inspiring
products that will delight fans of all ages.”
Images of several, recent products created in partnership
between Mattel and Warner Bros. Discovery Global Consumer Products
can be found here.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming, music, and live events. We operate in 35 locations and our
products are available in more than 150 countries in collaboration
with the world’s leading retail and ecommerce companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
empowering children to explore the wonder of childhood and reach
their full potential. Visit us online at mattel.com
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part
of Warner Bros. Discovery Global Brands, Franchises, and
Experiences, extends the company’s powerful portfolio of
entertainment brands and franchises into the lives of fans around
the world. WBDGCP partners with best-in-class licensees globally on
award-winning toy, fashion, home décor and publishing programs
inspired by the biggest franchises from Warner Bros.’ film,
television, animation, and games studios, HBO, Discovery, DC,
Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With
innovative global licensing and merchandising programs, retail
initiatives, and promotional partnerships, WBDGCP is one of the
leading licensing and retail merchandising organizations in the
world.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230725270832/en/
Mattel Casey McDonald Casey.McDonald@Mattel.com
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024