Fisher-Price® Introduces New Sensory Bright™ Line—Inspiring Kids 3 and Up to Custom-Create Their Own Sensory Experience That’s as Unique as They Are
31 Julho 2023 - 9:00AM
Business Wire
New Sensory Toys Promote Inclusive, Open-Ended
Play to Facilitate Learning and Development
Experts at the Fisher-Price Play Lab
Collaborated with Parents and Children to Develop the Brand’s
First-Ever Sensory Line, Available Exclusively at Target
Fisher-Price® (NASDAQ: MAT) today unveiled its all-new Sensory
Bright™ line—featuring a range of products that offer visual,
auditory, tactile, and olfactory experiences—that promotes
inclusive, open-ended play for children 3 and older. Designed to
encourage exploration, problem-solving, and creativity, the new
line includes the following four complementary products:
Fisher-Price® Sensory Bright™ Light Station; Fisher-Price®
Sensory Bright™ SpinnyScopes™; Fisher-Price® Sensory Bright™ Squish
Scape™; and Fisher-Price® Sensory Bright™ Squeeze ‘n
Sniffs. Available exclusively at Target, all of the new items
can be played with on their own or added to the light station for
even more ways to enhance the sensory experience. In addition,
experts at the Fisher-Price Play Lab collaborated with numerous
parents, kids, and caregivers to help infuse real-world insights
and product testing feedback into the new line to ensure optimal
fun and functionality that helps kids learn and grow the way they
like best.
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Fisher-Price® introduces all-new Sensory
Bright™ line—featuring a range of products that offer visual,
auditory, tactile, and olfactory experiences—that promotes
inclusive, open-ended play for children 3 and older. (Photo:
Business Wire)
“Sensory play is an important tool for childhood development,
and we know that every child can benefit from activities that
stimulate the brain through things like light, touch, and sound,”
said Dr. Krystal Starke, Childhood Development Expert, Fisher-Price
Play Lab. “Toy play is not a one-size-fits-all endeavor, which is
why we are so excited about the new Sensory Bright line that allows
young children of varying abilities and sensibilities to customize
their own sensory experience to their specific needs and wants
every time they play.”
The full line of Fisher-Price Sensory Bright includes:
- Fisher-Price Sensory Bright Light Station, ($49.99):
Unleash your child’s creativity with this interactive sensory
table, featuring customizable lights, sounds, and music that kids
can control to create their own personalized sensory play.
Featuring six interactive play modes—Spark, DJ Dance Party,
Tracking, Splash, Wipeout, and Snake, along with a variety of
textured buttons, dials, and switches—children can press, twist,
and turn to design colorful visual, auditory, and tactile
experiences.
- Fisher-Price Sensory Bright SpinnyScopes, ($6.99):
Preschool kids can embark on an exciting sensory journey with this
set of three different spinning toys that reveal a unique pattern
as kids twist and turn the top, plus have satisfying clicking or
whirring sounds. These light-refracting spinners also work with the
light station to unlock more visual play.
- Fisher-Price Sensory Bright Squish Scape,
($11.99): Set the scene for under-the-sea sensory discoveries with
this mess-free, squish scape tablet. Children can embark on a
squishy scavenger hunt as they press and smush the fish through the
goo maze, revealing hidden images in the ocean along the way for a
fun, tactile experience!
- Fisher-Price® Sensory Bright™ Squeeze ‘n Sniffs™,
($10.99/2 pk): Preschoolers can squish, smush, smell, and make all
kinds of exciting sensory discoveries with these four, new squeeze
‘n sniff toys, available in-store only. Each pack contains two
squishy animal pals, featuring scented goo and fun hidden surprises
underneath for kids to explore.
The Fisher-Price Sensory Bright Line is available today
exclusively at Target online and in-store. Visit the following
links to learn more about Fisher-Price or the Fisher-Price Play
Lab.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High®, and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
MAT-FP
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Media Contacts Weber
Shandwick wswnycfisherprice@corp.ipgnetwork.com
Sarah Larkin Sarah.Larkin@mattel.com
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