Mattel Unveils Additional Products Celebrating Barbie™ The Movie
07 Agosto 2023 - 1:00AM
Business Wire
Following the widely — and wildly — successful
debut of BARBIE in theaters, new products feature even more looks
inspired by scenes in the film
Mattel, Inc. (NASDAQ: MAT) announced today an expansion of the
Barbie™ The Movie product collection inspired by the BARBIE™ film
created in partnership with Warner Bros. Pictures. Barbie The
Movie, now in theaters, has not only captured the hearts of
audiences worldwide, but has shattered multiple box office records
while surpassing $1 billion at the global box office and seeing
Greta Gerwig make history as the first woman to reach the milestone
as a solo director.
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Mattel Unveils Additional Products
Celebrating Barbie™ The Movie (Photo: Business Wire)
The expanded collection features new looks worn by the film’s
iconic Barbie and Ken characters, as well as exciting additions
including a “Weird Barbie” doll inspired by the beloved character
and a 4-pack of Hot Wheels® Corvettes inspired by Barbie and Ken’s
cars in the film.
“We are thrilled to see how much love and excitement Barbie The
Movie has already sparked among fans,” said Lisa McKnight,
Executive Vice President and Chief Brand Officer, Mattel. “With the
latest editions to the collection, we are offering even more ways
for fans to immerse themselves in Barbie Land and celebrate the
characters and stories they see on screen. Barbie continues to be
the cultural event of the summer, and as we chart Mattel’s path
forward, she will continue to serve as an icon of empowerment and
inspiration for generations to come.”
The expanded collection of Barbie™ The Movie products
includes:
- Barbie The Movie Ken Doll in Inline Skating Outfit:
Wears a retro-inspired sleeveless jacket, athletic shorts, and
matching visor, recreating the iconic skating look worn in the
feature film.
- Barbie The Movie Doll in Inline Skating Outfit: Sports a
neon leotard, electric pink biker shorts with a matching visor, and
neon green skate gear, inspired by the iconic skating look worn by
Margot Robbie as Barbie in the film.
- Barbie The Movie Doll in Pink Power Jumpsuit: Wears a
bubblegum-colored jumpsuit, chunky oversized sunglasses, a colorful
hair scarf, and white wedge sneakers, inspired by one of the film’s
iconic scenes.
- Barbie The Movie Ken Doll Wearing Faux Fur Coat and Black
Fringe Vest: Models a black moto-fringe vest, and a matching
‘KEN” belt bag under the super swaggy faux fur coat recreating one
of Ken’s most unforgettable film looks.
- Barbie The Movie Ken Doll Wearing Black and White Western
Outfit: Embodies the ultimate urban cowboy in a western outfit,
including a vintage white embroidered shirt, cowboy hat, boots, and
black belt.
- Barbie The Movie Weird Barbie Doll: Wears a bright pink
dress with colorful artwork and puffy sleeves, complete with green
snakeskin boots and short, tousled hair to emulate a doll that’s
been “played with too much.”
- Hot Wheels Barbie Corvette 4-Pack from Barbie The Movie, Set
of 4 Premium 1:64 Scale Die-Cast Cars: Inspired by the cars in
the film, each Corvette in the 4-pack set is 1:64 scale and has
elevated deco execution with Real Riders tires and Metal/Metal body
and chassis – including a never-before-seen yellow corvette based
on the car Ken drives in the film.
The expanded Mattel collection of Barbie™ The Movie products
builds upon the initial June 2023 launch of movie toys from UNO®,
Hot Wheels, Fisher-Price®, MEGA™ and Barbie. These latest items are
available in collectible packaging and are available for pre-sale
now at retailers nationwide and Mattel Shop for an SRP of $25 to
$75.
About Barbie The Movie
To live in Barbie Land is to be a perfect being in a perfect
place. Unless you have a full-on existential crisis. Or you’re a
Ken. Warner Bros. Pictures Presents A Heyday Films Production, A
LuckyChap Entertainment Production, An NB/GG Pictures Production, A
Mattel Production, “BARBIE,” directed by Greta Gerwig, starring
Margot Robbie, Ryan Gosling, America Ferrera, Kate McKinnon, Issa
Rae, Rhea Perlman, and Will Ferrell. The film is written by Greta
Gerwig & Noah Baumbach, based on “Barbie” by Mattel, and
produced by David Heyman, Margot Robbie, Tom Ackerley and Robbie
Brenner. The executive producers are Gerwig, Baumbach, Ynon Kreiz,
Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti,
Toby Emmerich and Cate Adams. The film is distributed worldwide by
Warner Bros. Pictures and is currently in theaters everywhere.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
MAT-BARB
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News Media
Devin Tucker devin.tucker@mattel.com
Aly Lloyd Aly.lloyd@mattel.com
Mattel (NASDAQ:MAT)
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