Following the widely —and wildly— successful
debut for BARBIE in theatres, new products feature even more looks
inspired by scenes in the film
EL
SEGUNDO, Calif., Aug. 11,
2023 /CNW/ - Mattel, Inc. (NASDAQ: MAT) has announced
an expansion of the Barbie™ the Movie product collection inspired
by the BARBIE™ film created in partnership with Warner
Bros. Pictures. Barbie the Movie, now in theatres, has not only
captured the hearts of audiences worldwide, but has shattered
multiple box office records while surpassing $1 Billion at the global box office and seeing
Greta Gerwig make history as the
first woman to reach the milestone as a solo director.
The expanded collection features new looks worn by the film's
iconic Barbie and Ken characters, as well as exciting additions
including a "Weird Barbie" doll inspired by the beloved character
and a 4 pack of Hot Wheels® Corvettes inspired by Barbie
and Ken's cars in the film.
"We are thrilled to see how much love and excitement Barbie the
Movie has already sparked among fans," said Lisa McKnight,
Executive Vice President and Chief Brand
Officer, Mattel. "With the latest editions to the
collection, we are offering even more ways for fans to immerse
themselves in Barbie Land and
celebrate the characters and stories they see on screen. Barbie
continues to be the cultural event of the summer, and as we chart
Mattel's path forward, she will continue to serve as an icon of
empowerment and inspiration for generations to come."
The expanded collection of Barbie™ the Movie products
includes:
- Barbie The Movie Ken Doll in Inline Skating
Outfit: Wears a retro-inspired sleeveless jacket, athletic
shorts, and matching visor, recreating the iconic skating look worn
in the feature film.
- Barbie The Movie Doll in Inline Skating
Outfit: Sports a neon leotard, electric pink biker shorts
with a matching visor, and neon green skate gear, inspired by the
iconic skating look worn by Margot
Robbie as Barbie in the film.
- Barbie The Movie Doll in Pink Power Jumpsuit: Wears
a bubblegum-coloured jumpsuit, chunky oversized sunglasses, a
colourful hair scarf, and white wedge sneakers, inspired by one of
the film's iconic scenes.
- Barbie The Movie Ken Doll Wearing Faux Fur Coat and Black
Fringe Vest: Models a black moto-fringe vest, and a
matching 'KEN" belt bag under the super swaggy faux fur coat
recreating one of Ken's most unforgettable film looks.
- Barbie The Movie Ken Doll Wearing Black and White Western
Outfit: Embodies the ultimate urban cowboy in a western
outfit, including a vintage white embroidered shirt, cowboy hat,
boots, and black belt.
- Barbie The Movie Weird Barbie Doll: Wears a bright
pink dress with colourful artwork and puffy sleeves, complete with
green snakeskin boots and short, tousled hair to emulate a doll
that's been "played with too much."
- Hot Wheels Barbie Corvette 4-Pack from Barbie The Movie, Set
of 4 Premium 1:64 Scale Die-Cast Cars: Inspired by the
cars in the film, each Corvette in the four-pack set is 1:64 scale
and has elevated deco execution with Real Riders tires and
Metal/Metal body and chassis – including a never-before-seen yellow
corvette based on the car Ken drives in the film.
The expanded Mattel collection of Barbie™ the Movie products
builds upon the initial June 2023
launch of movie toys from UNO®, Hot Wheels,
Fisher-Price®, MEGA™ and Barbie. This latest items are
available in collectible packaging and are available for pre-sale
now at retailers nationwide and Mattel Shop for an SRP of
$40 to $160 CAD.
About Barbie The Movie
To live in Barbie Land is to be a
perfect being in a perfect place. Unless you have a full-on
existential crisis. Or you're a Ken. Warner Bros. Pictures Presents
A Heyday Films Production, A LuckyChap Entertainment Production, An
NB/GG Pictures Production, A Mattel Production, "BARBIE," directed
by Greta Gerwig, starring
Margot Robbie, Ryan Gosling, America
Ferrera, Kate McKinnon,
Issa Rae, Rhea Perlman, and Will
Ferrell. The film is written by Greta Gerwig & Noah
Baumbach, based on "Barbie" by Mattel, and produced by
David Heyman, Margot Robbie, Tom
Ackerley and Robbie Brenner.
The executive producers are Gerwig, Baumbach, Ynon Kreiz,
Richard Dickson, Michael Sharp, Josey
McNamara, Courtenay Valenti,
Toby Emmerich and Cate Adams. The
film is distributed worldwide by Warner Bros. Pictures and is
currently in theatres only everywhere.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children's and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®,
Fisher-Price®, American Girl®, Thomas &
Friends®, UNO®, Masters of the
Universe®, Monster High® and
MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world's leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online
at mattel.com/en-ca.
SOURCE Mattel Canada, Inc.