American Girl Celebrates Grand Opening of Its Newest Los Angeles Flagship Store at Westfield Century City
06 Setembro 2023 - 1:00PM
Business Wire
New retail location ‘dolls up’ premium
shopping center with all-new look, full-service dining,
signature salon services, and more
American Girl, known for helping kids grow up with courage,
confidence, and strength of character and a cornerstone in the
Mattel (NASDAQ: MAT) portfolio of purposeful brands, is proud to
announce the grand opening of its newest retail location at LA’s
premier shopping destination, Westfield Century City. Kicking
things off at 10 a.m. on Saturday, September 9, American Girl fans
of all ages can enjoy a day to remember at this newly imagined
flagship store, featuring the full assortment of American Girl’s
signature dolls and accessories, along with the brand’s popular
doll-and-girl fashions and award-winning books. In addition to
carrying all the American Girl favorites, the two-level store
features several enhancements, including an all-new retail concept
and reimagined full-service restaurant with private party options,
plus the signature Dolled Up Salon for dolls and girls.
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American Girl celebrates the grand
opening of its flagship store at Westfield Century City in Los
Angeles. (Photo: Business Wire)
“Experiential retail, a concept American Girl pioneered more
than 25 years ago, is one of the most powerful ways to engage our
fans and deepen their connection with the brand,” says Jamie
Cygielman, General Manager of American Girl. “Situated in the heart
of LA and known as the premier shopping, dining, and entertainment
destination, our newest flagship at Westfield Century City is the
ideal place to showcase American Girl’s world-class experiences and
create unforgettable memories for our fans.”
Top among the store’s new experiences is the iconic Dolled Up
Salon, where—for the first time in LA—fans can join their
American Girl dolls in getting matching hairstyles, mini manicures,
and ear-piercing. Salon reservations can be made in advance and
special packages are available with plenty of options for
personalization.
Guests can also enjoy a delicious meal in the popular
American Girl Cafe—with seatings for brunch, lunch, and the
beloved Teatime tradition. The Cafe also has two party areas,
including private room options, to celebrate birthdays and other
special occasions, plus an all-new Berry Bar that offers sweet
treats to go.
“We are so excited to welcome American Girl to Westfield Century
City. As LA’s top shopping, dining, and experience destination, we
are thrilled to welcome such a beloved brand to our space,” says
Louis Schillace, Senior General Manager of Westfield Century City.
“The opening of the new American Girl flagship offers guests from
all over Southern California yet another reason to spend their day
and make memories with us.”
To celebrate the new store opening, American Girl is supporting
UCLA Mattel Children’s Hospital (UMCH) with a $10,000
corporate donation to help provide state-of-the-art treatment for
children in a compassionate and healing environment. In addition,
as part of the Mattel Children’s Foundation Play It Forward
program, customers can also make donations to UMCH at the new LA
store.
During grand opening weekend, September 9 – 10, guests can be
among the first to shop the new store and enjoy fun giveaways, like
an American Girl poster and books (while supplies last). To make
dining, salon, party, or personal shopping reservations for
American Girl Los Angeles, please visit americangirl.com/retail or
call 1-877-247-5223.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned
subsidiary of Mattel, Inc. (NASDAQ: MAT, www.mattel.com), a leading
global toy company and owner of one of the strongest portfolios of
children’s and family entertainment franchises in the world.
Headquartered in Middleton, WI, American Girl offers an inspiring
world of dolls, content, and experiences that nourish a girl’s
spirit and help develop her strength of character. Best-selling
lines include Truly Me™, Girl of the Year™, Bitty Baby®,
WellieWishers™, Create Your Own™, and American Girl’s classic
historical characters. The company sells products through its
award-winning catalogue, on americangirl.com, in its proprietary
U.S. experiential retail stores, as well as at specialty retailers
nationwide. By inspiring girls to be their best, American Girl has
earned the loyalty of millions and the praise and trust of parents
and educators. Connect with American Girl on: YouTube; Facebook;
Instagram; TikTok; Pinterest
ABOUT WESTFIELD CENTURY
CITY
A Los Angeles escape like no other, nestled amidst acres of open
space and beautifully landscaped outdoor plazas, Westfield Century
City combines on-trend fashion brands, award-winning chefs and
culinary experiences, headline events and entertainment,
multi-faceted health and wellness amenities, public art
installations, and cultural programming – all in one place. After
unveiling a $1 billion makeover in 2017 – the destination now
features the West Coast’s first Eataly, a new three-level
Nordstrom, new two-level Macy’s, fully renovated Bloomingdale’s, as
well as a premium Equinox fitness club and spa. For more
information, please visit:
https://www.westfield.com/centurycity.
MAT-AG
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version on businesswire.com: https://www.businesswire.com/news/home/20230906403690/en/
Madison Wool, SHADOW: mwool@weareshadow.com Susan Jevens,
American Girl: susan.jevens@mattel.com
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