Mattel Promotes Krista Berger to Senior Vice President, Barbie and Head of Dolls
20 Fevereiro 2024 - 2:00PM
Business Wire
Mattel, Inc. (NASDAQ: MAT) has promoted Krista Berger to Senior
Vice President, Barbie and Head of Dolls. It was announced by Lisa
McKnight, Executive Vice President and Chief Brand Officer at
Mattel, to whom Berger reports.
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Krista Berger, Senior Vice President,
Barbie and Head of Dolls, Mattel (Photo: Business Wire)
"I am delighted to announce Krista Berger's well-deserved
promotion to Senior Vice President, Barbie and Head of Dolls,” said
McKnight. “Krista's stellar, 15-year journey with Mattel reflects
her unwavering commitment and invaluable contributions to the
company. I have had the privilege of working closely with Krista
for years, and her promotion is a testament to her dedication,
strategic vision, and exceptional leadership. I look forward to
seeing Krista excel in her new role and continue to elevate our
Dolls category to new heights."
In her new role, Berger will lead Product and Brand Marketing
for Mattel’s Dolls category globally. Berger's career at Mattel
began in the Dolls division, where she established a robust
foundation of intellectual property, licensor management, and
commercial expertise across the Dolls portfolio and the U.S. Barbie
business. When Mattel acquired Mega Brands in 2014, Berger served
as a key member of the integration team, leading the Mega strategic
rebranding initiative that resulted in increased distribution and
impressive double-digit sales growth in the construction category.
In 2017, Berger returned to the Barbie team and helped drive record
performance by increasing the toy business by over 60%. Notably,
Berger’s vision and leadership played a pivotal role in the
re-establishment of Barbie as the #1 global doll property.
In her most recent role as Vice President for American Girl
Marketing, Partnerships, Content Development, and Sales, Berger’s
experience was instrumental in driving the success and innovation
of the American Girl brand.
"Having the opportunity to develop products and experiences that
allow children to see themselves reflected in the world is a
tremendous honor,” added Berger. “In collaboration with my
exceptional team, leadership across Mattel and our external
partners, I look forward to advancing Mattel’s iconic portfolio of
beloved brands for years to come.”
Berger’s contributions and dedication to excellence have
garnered several industry recognitions including the Ad Age 40
Under 40, Brand Innovators 40 Under 40, and the Women In Toys
Wonder Women Award. She is highly active in the Women of Mattel
ERG, serving as President from 2020-2022 and current Executive
Sponsor.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest portfolios of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240220193083/en/
Press Contacts Niki Kazakos Niki.Kazakos@Mattel.com
Casey McDonald Casey.McDonald@Mattel.com
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