New Delicious Jumpstart to Weight Loss and a
Healthy Lifestyle Combines Favorite Foods Made Healthier, a
Flexible Dining Approach and Highly Personalized Support Enabled by
Technology
Nutrisystem, Inc. (Nasdaq: NTRI), a leading provider of
weight management products and services including
Nutrisystem®, South Beach Diet®, and
DNA Body Blueprint™, today announced the launch of the new
Nutrisystem FreshStart® program. The plan provides a combination of
balanced, results-driven nutrition with a flexible dining approach,
along with highly personalized, technical support.
“By connecting with consumers and understanding the evolution of
attitudes about weight management and healthy living, we recognize
that when it comes to weight loss, people want a long-term
solution, not a quick fix,” said Dawn Zier, President and CEO of
Nutrisystem, Inc. “FreshStart is a giant, delicious and effective
first step toward a healthier and more joyful life, and
demonstrates our commitment to partnering with customers on their
lifelong wellness journeys.”
Food and Nutrition Mission
Recently, the company announced its Food and Nutrition mission
to make its foods fresher, its labels cleaner, and its approach to
ingredients more transparent. Nutrisystem’s foods already
contain:
- No artificial flavors or
sweeteners
- No colors from artificial sources
- No high fructose corn syrup
- No artificial trans fats (No partially
hydrogenated oils)
In conjunction with the launch of FreshStart, the company
developed a list of 71 Restricted Ingredients and set a goal to
eliminate seven more over the next year. The restriction of these
ingredients more closely aligns Nutrisystem foods with popular,
clean label food retailers and the Center for Science in the Public
Interest. The full list of these 71 Restricted Ingredients is
published here.
New Healthy Living Team
Nutrisystem is also debuting its Healthy Living Team, which
includes chefs, nutritionists, registered dieticians and
Nutrisystem counselors, all dedicated to helping customers eat in a
way that satisfies, delivers results and achieves optimal
well-being. For the FreshStart program, the Healthy Living Team’s
chefs carefully select farm-fresh ingredients, measure, chop, and
cook up America’s favorite foods made healthier, perfectly balanced
for healthy weight loss. The Healthy Living Team’s goal is that
over time, people will naturally begin to prefer the right foods in
the right portions. The Team will also deliver daily tips,
family-friendly recipes, and inspirational content via
Nutrisystem’s content site (The Leaf), the NuMi® app, and social
channels.
Since Nutrisystem’s Healthy Living Team creates and delivers
delicious foods in the right balance and portions, there’s less
planning, prep and guesswork with FreshStart. In addition, the
program recommends ways to enjoy dining with family and friends,
and even allows for the occasional glass of wine.
“Our chefs have added many more options to the menu to give our
customers more deliciously healthy choices than ever before,”
explained Sharon Tate, Senior Vice President of Supply Chain and
Food Development for Nutrisystem, Inc. “We’ll also supply thousands
of family-friendly recipes that will allow customers the
flexibility to enjoy food at the dinner table with their loved ones
while maintaining healthy eating habits.”
New Advertising and Marketing
The company announced its new FreshStart advertising campaign,
which is set to launch later this month, and will be coordinated
across digital, social, television and print channels. “Our
approach this year represents an exciting, fresh departure for us,”
according to Keira Krausz, Chief Marketing Officer of Nutrisystem,
Inc. “While we proudly remain performance marketers, we also are
focused on employing visuals and messages that underscore our brand
evolution.”
The Company initiated relationships with digital and television
creative agencies to deliver a wide variety of formats, including
video, to air across platforms, as it accelerates its digital
reach.
Krausz added, “Our consumer research tells us that one of the
most appealing aspects of Nutrisystem FreshStart is how much
freedom it provides compared to other weight loss alternatives, in
terms of time, headspace and social life. FreshStart gives people
the freedom to enjoy what matters most to them, while living
healthier.”
Revamped App
To accompany FreshStart, Nutrisystem has revamped its app, NuMi,
available for free to all Nutrisystem customers. Building on NuMi’s
popular contests and ability to engage, motivate, and reward, the
company has enhanced the app’s contests, gamification and in-app
shopping functionalities. Over half of Nutrisystem customers use
NuMi, which makes Nutrisystem uniquely able to deliver a more
customized, personalized experience to its customers. In addition,
for those wanting an even more personalized approach to weight
management, DNA Body Blueprint will be available to customers
throughout their journey as an upsell, providing a nutrition and
fitness-oriented plan based on their unique genetic coding.
Clinical Studies, Testimonials and New
Shakes
As with all Nutrisystem programs, FreshStart delivers safe and
effective weight loss. Backed by clinical results, customers can
expect to jumpstart their weight loss by up to 13 pounds in the
first month, which testimonials indicate is a motivating factor for
staying on the path to healthier living. The company is also
introducing all new FreshStart™ Shakes, which are high in protein,
contain probiotics, and chromium picolinate to reduce body fat.
For more information about Nutrisystem FreshStart, please visit
www.nutrisystem.com.
About Nutrisystem, Inc.
Nutrisystem, Inc. (Nasdaq: NTRI) is a leading provider of health
and wellness and weight management products and services and has
helped millions of people lose weight over the course of more than
45 years. The company’s multi-brand approach to weight loss
includes multiple plans for 2019. For more information, go to
NutrisystemNews.com and Newsroom.SouthBeachDiet.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181217005458/en/
Robin McConnell ShallowSVP, Corporate CommunicationsNutrisystem,
Inc.rshallow@nutrisystem.comm 914-841-5572
Nutrisystem (NASDAQ:NTRI)
Gráfico Histórico do Ativo
De Mai 2024 até Jun 2024
Nutrisystem (NASDAQ:NTRI)
Gráfico Histórico do Ativo
De Jun 2023 até Jun 2024