REDE Redenvelope (MM)

SAN FRANCISCO, Aug. 7 /PRNewswire-FirstCall/ -- RedEnvelope, Inc. (NASDAQ:REDE) announced today the appointment of Scott Loly as the Company's Vice President of Merchandising. Mr. Loly will be responsible for the overall strategic direction of the Company's product offerings, development of products and management of the merchandising and product development teams. Mr. Loly brings 22 years of highly relevant experience to RedEnvelope, having served in a broad range of merchandising roles. Most recently, he was senior merchant at Design Within Reach, Inc., and responsible for an extensive range of product categories, including the development and introduction of new initiatives for kids and accessories. Previously, Mr. Loly served in various merchandise management roles for Gap Inc., as a Senior Buyer at Williams- Sonoma, Inc. and as a merchandise manager at Banana Republic. Mr. Loly began his career in retail in the Executive Development Training Program at Macy's. The Company currently anticipates that Mr. Loly will begin his new role with the Company on August 14, 2006. "We are very pleased to have a merchant of Scott's caliber join the RedEnvelope management team," commented Ken Constable, Chief Executive Officer. "As we look to better serve our predominantly female customer base and target specific gift giving occasions, we believe that Scott's extensive merchandising and product development experience will make a significant contribution to our providing the most relevant selection of products possible." About RedEnvelope, Inc. RedEnvelope, Inc. is a branded online retailer of upscale gifts, dedicated to helping women celebrate and nurture their closest personal relationships with unique gifts and unequalled gift-giving experiences. RedEnvelope offers an extensive and fresh collection of imaginative, original gifts through its webstore, http://www.redenvelope.com/. NOTE: "RedEnvelope" is a registered trademark of RedEnvelope, Inc. Investor Contact: Andrew Greenebaum/Christine Lumpkins Integrated Corporate Relations, Inc. ; 310-954-1100 DATASOURCE: RedEnvelope, Inc. CONTACT: Andrew Greenebaum, , or Christine Lumpkins, , both of Integrated Corporate Relations, Inc., +1-310-954-1100, for RedEnvelope, Inc. Web site: http://www.redenvelope.com/

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