South Korea's
largest hotel group is deploying an extensive suite of Sabre
Hospitality technology across its brands to further enhance
distribution, reservation management, and guest experience
capabilities
SINGAPORE and SEOUL,
South Korea, Oct. 14,
2024 /PRNewswire/ -- Sabre Hospitality, a division of
Sabre Corporation (NASDAQ: SABR), a leading software
and technology provider that powers the global travel industry, is
now the primary reservation platform for LOTTE HOTELS &
RESORTS.
This migration marks a major milestone for LOTTE HOTELS &
RESORTS as they transition to the advanced capabilities of Sabre's
SynXis Central Reservation System (CRS). The strategic move will
streamline reservation processes and distribution capabilities
across the LOTTE portfolio, while enhancing retailing
opportunities, and supporting their growth ambitions in
South Korea and
internationally.
"We're laser focused on enhancing the end-to-end experience for
our guests, which is why we chose to deepen our alliance with Sabre
Hospitality," said Jaehwan Kim,
Chief DX Officer of LOTTE HOTELS & RESORTS. "By adding
our properties to the SynXis CRS, we are positioning ourselves to
better serve our guests with more efficient and seamless
reservation experiences. This enhanced collaboration with Sabre
marks an exciting new chapter for us, as we continue to expand our
footprint and deliver exceptional luxury experiences across the
globe."
Through this enhanced alliance, LOTTE HOTELS &
RESORTS will use a number of advanced Sabre Hospitality
solutions to further elevate the guest experience and improve
operational efficiency. These include:
- SynXis Retailing to seamlessly sell services and
experiences, with or without a room booking, helping to increase
hotel revenue;
- SynXis Booking Engine to optimize their direct booking
path and convert customers;
- Corporate Booking Tool for managing business
travel;
- Voice Agent for enhanced direct customer
interaction;
- Meta Search to improve
online visibility; and
- Channel Connect to ensure real-time distribution across
multiple platforms.
LOTTE HOTELS & RESORTS, the largest hotel group in Korea, is
currently operating 35 hotels in seven countries. It has also gone
on to acquire a brand portfolio ranging from SIGNIEL, the company's
premium landmark hotel brand; LOTTE HOTELS, a classic upscale
hotel; L7 HOTELS by LOTTE, a lifestyle hotel; LOTTE City Hotels,
optimized for business travellers; LOTTE RESORT for family
travellers; and the VL premium residence for seniors, satisfying a
wide variety of guests and travellers' needs.
"We're delighted to amplify our alliance with LOTTE HOTELS &
RESORTS. This new agreement is a testament to our advanced
technology, strong relationship, and deep market and global
expertise," said Frank Trampert,
Senior Vice President, Global Managing Director of Sabre
Hospitality. "The migration to our cloud-based SynXis CRS will
empower LOTTE HOTELS & RESORTS with advanced technology to
optimize operations, reach new markets, and enhance guest
experiences."
About Sabre Corporation
Sabre Corporation is a software and technology company that takes
on the biggest opportunities and solves the most complex challenges
in travel. The Company connects travel suppliers and buyers around
the globe and across the ecosystem through innovative products and
next-generation technology solutions. Sabre harnesses speed, scale
and insights to build tomorrow's technology today – empowering
airlines, hoteliers, agencies and other partners to retail,
distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
About LOTTE HOTELS & RESORTS
LOTTE HOTELS &
RESORTS, the largest hotel group in Korea, is currently operating
35 hotels in seven countries. It has gone on to acquire a brand
portfolio ranging from SIGNIEL, the company's premium landmark
hotel brand; LOTTE HOTELS, a classic upper upscale hotel; L7 HOTELS
by LOTTE, a lifestyle hotel; LOTTE City Hotels, optimized for
business travelers; and LOTTE RESORT for family travelers; and VL,
premium residence for seniors, satisfying a wide variety of guests
and travelers' needs. Its Korean hospitality service has
transformed them into South
Korea's most iconic hotel group. Backed by its successful
operations in domestic hospitality industry, LOTTE HOTELS &
RESORTS is expanding beyond Asia
to become a global brand by continuously developing and seeking
innovation to improve its services and facilities.
For more information, please contact:
Media Contacts:
Kristin
Hays
Kristin.hays@sabre.com
Investors: Brian
Evans
sabre.investorrelations@sabre.com
SABR-F
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SOURCE Sabre Corporation