Sabre-connected agencies can now book NDC
content from India's flagship
carrier
SOUTHLAKE, Texas and SINGAPORE and NEW
DELHI, India, Nov. 7, 2024
/PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading
software and technology provider that powers the global travel
industry, today announced a major milestone in air travel
distribution for India, with the
launch of New Distribution Capability (NDC) content for Air India,
the country's flagship airline.
As part of Air India's strategic modernization efforts, the
introduction of NDC offers through Sabre will enhance the way
Sabre-connected travel agents shop, book and service Air India
reservations. Sabre's NDC capabilities, a core component of its
multi-source content platform, will provide agencies with rich
content and real-time offers from Air India, ultimately, giving
travelers greater transparency, choice, and
flexibility.
Nipun Aggarwal, Chief Commercial
Officer, Air India, said: "At Air India, our aim is to deliver
superior customer service through innovative technologies. By
continuing to enhance our partnership with Sabre, we're able to
advance our NDC journey to meet the evolving needs of travel
agencies and passengers, providing an enhanced
experience."
Sabre and Air India already have an agreement in place to
distribute Air India's traditional content, both in India and globally. With the launch of NDC
offers through Sabre, Air India aims to further optimize its
distribution strategy, providing travel agencies with a broader
range of real-time offers. By using Sabre's technology, the airline
will be able to offer a more streamlined, efficient shopping
experience that meets the dynamic needs of the modern
traveller.
"We're energized to extend our collaboration with Air India by
launching their NDC content and helping to enhance their
distribution capabilities," said Kathy
Morgan, Senior Vice President of Product Management,
Distribution Experience, Sabre Travel Solutions. "India is a key market for Sabre and for the
travel industry overall as it fuels increased demand for travel.
It's important that the airline can distribute its NDC content
easily to third party sellers and, in turn, that travel agencies
can shop, compare, book and service multiple types of air content
to provide the travellers they serve with a compelling
experience."
Thousands of Sabre-connected agencies in more than 150 countries
around the world are already shopping, booking, and servicing NDC
content through Sabre's global travel marketplace.
About Sabre Corporation
Sabre Corporation is a software and technology company that takes
on the biggest opportunities and solves the most complex challenges
in travel. The Company connects travel suppliers and buyers around
the globe and across the ecosystem through innovative products and
next-generation technology solutions. Sabre harnesses speed, scale
and insights to build tomorrow's technology today – empowering
airlines, hoteliers, agencies and other partners to retail,
distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Chandra Moyse
Chandra.moyse@sabre.com
Investors
Brian
Evans
sabre.investorrelations@sabre.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/air-india-advances-partnership-with-sabre-with-launch-of-ndc-content-302298526.html
SOURCE Sabre Corporation