SINGAPORE and BANGKOK, Dec. 9, 2024
/PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a
leading software and technology provider that powers the global
travel industry, today announced an expansion of its longstanding
relationship with Thai Airways. The national carrier of
Thailand has selected Sabre's
advanced Fares Manager and Fares Optimizer solutions to
enhance its pricing capabilities and drive incremental revenue
opportunities.
This agreement further strengthens the alliance between Sabre
and Thai Airways, which already includes a long-term distribution
agreement. By adopting Sabre Fares Manager together with Fares
Optimizer, Thai Airways is poised to streamline its fares
management processes, respond more effectively to market dynamics,
enhance analyst productivity, and optimize pricing strategies to
maintain a competitive edge.
"Thai Airways is committed to delivering the best value to our
passengers while ensuring we maintain our competitive positioning
in the market," said Nuthaphol Amawatana, Head of
Pricing and Revenue Management, Thai Airways. "By using Sabre's
advanced fares management solutions, we can efficiently monitor
competitor fare activities and quickly adjust our pricing
strategies to capture revenue opportunities. This collaboration
with Sabre enables us to refine our pricing approach, ensuring that
we offer the right fares at the right time to our customers."
Sabre's Fares Manager and Fares Optimizer empower airlines to
proactively manage their fares, analyze market trends, and make
data-driven pricing decisions with speed and precision. By
automating benchmarking and optimizing fare structures, Sabre's
solutions help airlines enhance analyst productivity, refine
pricing strategies, and ultimately boost profitability. Thai
Airways recently added new widebody aircraft to its fleet, as well
as increasing frequencies on popular flights, adding new routes,
and reestablishing international routes, including to Oslo and Milan.
"Airlines today face unprecedented challenges in managing the
sheer volume and frequency of fare changes," said Rakesh Narayanan, Vice President, Regional
General Manager, Asia Pacific,
Travel Solutions Airline Sales. "Our Fares Manager and Fares
Optimizer solutions are designed to address these challenges by
providing integrated end-to-end automation and intelligence. We are
thrilled to deepen our alliance with Thai Airways and support their
continued success in an increasingly complex and competitive
marketplace."
About Sabre Corporation
Sabre Corporation is a software and technology company that takes
on the biggest opportunities and solves the most complex challenges
in travel. The Company connects travel suppliers and buyers around
the globe and across the ecosystem through innovative products and
next-generation technology solutions. Sabre harnesses speed, scale
and insights to build tomorrow's technology today – empowering
airlines, hoteliers, agencies and other partners to retail,
distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
About Thai Airways
Thai Airways International
Public Company Limited (THAI) is a public company registered in The
Securities Exchange of Thailand
since 1991 with the Ministry of Finance as a dominant shareholder
of more than 50%. THAI operates an airline business that transports
passengers, goods, parcels, and post through air transportation via
Thai's major cities to primary cities around the world. From
schedule flights to charter flights and through its alliances, THAI
operates through Suvarnabhumi Airport as its main hub
for all flight routes. As Thailand's national airline, it aims to be
"The First Choice Carrier with touches of THAI," representing its
focus on building shared value while concentrating on customer
satisfaction.
SABR-F
Media Contacts
Kristin Hays
Kristin.hays@sabre.com
Chandra Moyse
Chandra.moyse@sabre.com
Investors
Brian Evans
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation