Super League Earns Dual Digiday Award Nominations for Transformative Metaverse Experiences
14 Setembro 2023 - 9:00AM
Super League (Nasdaq: SLE), a leading publisher of
immersive experiences across the world’s largest metaverse gaming
platforms, is thrilled to announce they have garnered not one, but
two prestigious 2023 Digiday
Awards nominations in the Best Metaverse Gaming
Activation category. These nominations underscore Super
League’s dedication to crafting immersive experiences that redefine
virtual engagement with brands, showcasing the seamless blend of
technology, entertainment, and creativity at its best.
The first nomination celebrates the monumental
success of the MTV VMA Roblox Experience, a
collaborative effort with MTV that bridged the divide between
music, entertainment, and immersive gameplay. Here, fans stepped
into a world where music, entertainment, and immersive gameplay
converged. This experience took fans on an unforgettable journey
through the metaverse. Breaking new ground in the world of virtual
experiences, this iconic collaboration brings the magic of the VMAs
to life like never before. From the moment visitors entered the
experience, they were surrounded by the glitz, glamour, paparazzi,
and anticipation that defines the VMAs. In an industry-first,
visitors had the exclusive opportunity to vote within the
experience for the winner of the inaugural Best Metaverse
Performance award. This groundbreaking initiative transformed the
way audiences engage with award shows, pushing the limits of what
is possible in the metaverse. Together Super League and MTV created
an immersive, interactive experience that transcended traditional
Roblox games, bringing the VMAs to life in an unprecedented
way.
The second nomination is for the captivating
world of Eye-Con by Urban Decay, Super League’s
collaboration with Urban Decay and ULTA Beauty. This immersive
experience empowered players to unapologetically express
themselves, connect with like-minded makeup lovers, and celebrate
the transformative power of beauty, virtually and IRL. Eye-Con took
place within the Ultaverse™, Ulta Beauty's innovative world inside
Roblox. This experience championed individuality and creativity,
encouraging players to bridge the gap between virtual and real-life
beauty expressions. The Eye-Con event has turned heads, creating a
buzz in the beauty industry and redefining standards within the
digital domain.
“In a world where technology meets creativity,
Super League strives to be at the epicenter of innovation,” said
Ann Hand, Chair and CEO of Super League. “These nominations are a
ringing endorsement of the relentless passion, creativity, and
expertise that our team has poured into these transformative
experiences. As we stand at the forefront of the burgeoning
metaverse, these collaborations with valued partners like MTV,
Urban Decay, and ULTA Beauty are just the beginning. They exemplify
our commitment to pushing boundaries, fostering authentic
connections, and crafting immersive worlds where every individual
can express themselves unapologetically. We’re not just creating
games; we are pioneering new avenues of engagement and
entertainment, ushering in a vibrant future where the lines between
the digital and physical realms blur to offer truly enriching
experiences.”
Super League continues to push boundaries with
their innovative approach and strategic vision in pioneering
metaverse experiences that resonate on a global scale. With the
company’s expertise in curating visually stunning and engaging
campaigns, Super League stands at the forefront of the digital
transformation, steering the industry towards a future where
technology amplifies self-expression and connectivity.
ABOUT SUPER LEAGUESuper League (Nasdaq: SLE) is
a leading strategically-integrated publisher and creator of games
and experiences across the world’s largest immersive digital
platforms. From metaverse gaming powerhouses such as Roblox,
Minecraft and Fortnite, to the most popular Web3 environments such
as Sandbox and Decentraland, to bespoke worlds built using the most
advanced 3D creation tools, Super League’s innovative solutions
provide incomparable access to massive audiences who gather in
immersive digital spaces to socialize, play, explore, collaborate,
shop, learn and create. As a true end-to-end activation partner for
dozens of global brands, Super League offers a complete range of
development, distribution, monetization and optimization
capabilities designed to engage users through dynamic, energized
programs. As an originator of new experiences fueled by a network
of top developers, a comprehensive set of proprietary creator tools
and a future-forward team of creative professionals, Super League
accelerates IP and audience success within the fastest growing
sector of the media industry. For more, go to superleague.com.
CONTACTFor Super LeagueGillian
Sheldongillian.sheldon@superleague.com
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