via NewMediaWire –
Thoughtful Media Group
Inc ("Thoughtful Media" or "TMG"), the Thailand-based
social commerce-focused, premium digital advertising network
of
Society Pass Incorporated ("SoPa") (
Nasdaq:
SOPA), Southeast Asia's (SEA) next generation, data-driven,
loyalty, fintech and e-commerce ecosystem, today announces a launch
of first ever MediaGram, entitled “Sit Up”, in partnership with
Indonesian superstar actor and producer, Chicco Jerihko, to develop
an online fitness centric community promoting health focused
lifestyle in Indonesia. TMG expects new revenue models with fitness
clubs and clothing retailers to emerge as result of this
partnership.
“MediaGram” is an Instagram page used as a media
platform to build communities in collaboration with individuals
and/or companies. TMG Group aims to launch 3 MediaGram partnerships
per quarter for the rest of 2023 and in 2024 across SEA to
continuously develop innovative advertising channels promoting
brands and services.
A household name in the Indonesian entertainment
landscape, Chicco Jerihko’s popularity derives from acting in and
producing movies, TV shows and web series. Chicco has previously
been nominated for and awarded prestigious awards for his roles in
cinema, including Best Actor and Best Film by Festival Film
Indonesia. Due to his on-screen success, Chicco Jerihko has amassed
over 3+ million followers on social media. Chicco Jerihko
comments, “Since 2003, I have been building these healthy habits to
meet career demands and personal priorities. I am thrilled to share
these habits and best practices with the wider online community and
collaborating with renowned digital advertising firm, Thoughtful
Media, on this endeavour.”
Kriangkrai Chaimongkol, TMG Chief Executive
Officer, explains, “MediaGram is a direct result of our
innovative methodology of growing the SEA digital creator economy
and we are proud to present our first collaboration with Chicco
Jerihko. We strongly believe that collaboration between TMG and SEA
celebrities will have a significant positive impact on the regional
social media market. We expect this ground-breaking platform to
chart a fresh path for local celebrities to engage with and develop
bigger audiences for our brands to market to. As we expand this
exciting business to other parts of SEA in 2023 and 2024, and with
innovative revenue models just emerging, we project our high
margin, MediaGram revenues to contribute over 20% of Group revenues
in 2024. TMG continues to create value-added services for our
strategic celebrity partners, brands and the wider SEA creator
community.”
About Thoughtful Media Group
Inc.Founded in 2010, Thoughtful Media Group is the leading
digital advertising platform in SEA. Through our network of more
than 10,000 talented creators across multiple industries in
Thailand, Vietnam, Indonesia and Philippines, we help brands
maximise marketing budgets and achieve business objectives through
some of the most innovative marketing campaigns in the region.
In July 2022, Society Pass (Nasdaq: SOPA), the
next generation acquisition-focused fintech and e-commerce
ecosystem in SEA, acquired TMG. Since then, TMG has fully evolved
into a digital-first and fully integrated advertising powerhouse,
servicing creators and advertisers in SEA.
For more information on TMG, please visit:
Website at www.thoughtfulmedia.com orLinkedIn at
https://www.linkedin.com/company/thoughtful-media-group-inc
orInstagram at https://www.instagram.com/thoughtfulmedia/
orFacebook at https://www.facebook.com/thoughtfulmediaasia
orTwitter at https://twitter.com/ThoughtfulMedia.
About Society Pass Inc.Founded in 2018 as
a data-driven loyalty, fintech and e-commerce ecosystem in the
fast-growing markets of Vietnam, Indonesia, Philippines, Singapore
and Thailand, which account for more than 80% of the SEA
population, and with offices located in Angeles, Bangkok, Ho Chi
Minh City, Jakarta, Manila, and Singapore, Society Pass
Incorporated (Nasdaq: SOPA) is an acquisition-focused
holding company operating 6 interconnected verticals (loyalty,
digital media, travel, telecoms, lifestyle, and F&B), which
seamlessly connects millions of registered consumers and hundreds
of thousands of registered merchants/brands across multiple product
and service categories throughout SEA.
Society Pass completed an initial public
offering and began trading on the Nasdaq under the ticker SOPA in
November 2021.
SoPa acquires fast growing e-commerce companies
and expands its user base across a robust product and service
ecosystem. SoPa integrates these complementary businesses through
its signature Society Pass fintech platform and circulation of its
universal loyalty points or Society Points, which has entered beta
testing and is expected to launch broadly at the beginning of 2023.
Society Pass loyalty program members earn and redeem Society Points
and receive personalised promotions based on SoPa’s data
capabilities and understanding of consumer shopping behaviour. SoPa
has amassed more than 3.6 million registered consumers and over
650,000 registered merchants and brands. It has invested 2+ years
building proprietary IT architecture to effectively scale and
support its consumers, merchants, and acquisitions.
Society Pass leverages technology to tailor a
more personalised experience for customers in the purchase journey
and to transform the entire retail value chain in SEA. SoPa
operates Thoughtful Media Group, a Thailand-based, a social
commerce-focused, premium digital video multi-platform network;
NusaTrip, a leading Indonesia-based Online Travel Agency; VLeisure,
Vietnam’s leading provider of hotel management and payment
solutions; Gorilla Global, a Singapore-based, mobile network
operator; Leflair.com, Vietnam’s leading lifestyle e-commerce
platform; and NextGen Retail, an Indonesia-based e-commerce
platform.
For more information on Society Pass, please
visit:
Website at https://www.thesocietypass.com
orLinkedIn at https://www.linkedin.com/company/societypass
orFacebook at https://www.facebook.com/thesocietypass
orTwitter at https://twitter.com/society_pass orInstagram at
https://www.instagram.com/societypass/.
Cautionary Note Concerning Forward-Looking
StatementsThis press release may include “forward-looking
statements,” within the meaning of Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange
Act of 1934, as amended. All statements other than statements of
historical fact included in this press release are forward-looking
statements. When used in this press release, words such as
“anticipate”, “believe”, “estimate”, “expect”, “intend” and similar
expressions, as they relate to us or our management team, identify
forward-looking statements. Such forward-looking statements are
based on the beliefs of management, as well as assumptions made by,
and information currently available to, the Company’s management.
Actual results could differ materially from those contemplated by
the forward-looking statements as a result of certain factors
detailed in the Company’s filings with the SEC. All subsequent
written or oral forward-looking statements attributable to us or
persons acting on our behalf are qualified in their entirety by
this paragraph. Forward-looking statements are subject to numerous
conditions, many of which are beyond the control of the Company,
including those set forth in the Risk Factors section of the
Company’s registration statement and prospectus relating to the
Company’s initial public offering filed with the SEC. The Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release, except as required by
law.
Media Contacts:
Rokas SidlauskasChief
Marketing Officer
rokas@thesocietypass.com
Society Pass (NASDAQ:SOPA)
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