NEW
YORK, March 11, 2024 /PRNewswire/
-- Stagwell (NASDAQ: STGW), the challenger network
built to transform marketing, today celebrates four of its agencies
recognized in Ad Age's 2024 Agency A-List: 72andSunny, Code and
Theory, Colle McVoy and Team
Epiphany.
Stagwell celebrates four of its agencies
recognized in Ad Age's 2024 Agency A-List.
The Agency A-List is an annual ranking of the top agencies,
companies, and innovators, honoring the best work and brightest
ideas in advertising, marketing and the expanding innovation
landscape.
This year's winners reflect another transformative year of
digital, creative, and tech-forward work from Stagwell's network on
behalf of leading brands including Amazon, HBO's Max, National
Football League, United Airlines, YETI, Tipico and more.
2024 award highlights include:
- 72andSunny named No. 8 on Ad Age's 2024 Agency
A-List after a breakthrough year of purpose-driven
campaigns, including urging United Airlines to appoint "Sesame
Street" puppet Oscar the Grouch as chief trash officer to highlight
its sustainability initiatives, and the agency's work for Blizzard
Entertainment's Diablo video game franchise—an effort that
culminated in driving the fastest-selling title in the company's
history. Additionally, 72andSunny's partnership with the NFL
throughout 2023 championed the future of the game at the Super Bowl
and ultimately propelled flag football into the Olympic
spotlight.
- Code and Theory named Business
Transformation Agency of the Year for doubling down on
technology, striking expansive new partnerships and adding key
executives to provide a true competitive edge. Examples of Code and
Theory's work that drove significant results for its clients
include using AI to create synthetic personas to help European
gambling platform Tipico break into the U.S. market,
and boosting sales 14% on YETI.com after a complete rebuild and
redesign of the brand's e-commerce experience.
- Colle McVoy, a
Standout on Ad Age's 2024 Agency A-List, for achieving an
88% new-business win rate for the year with its branded practices
of Exponent PR and 10 Thousand Design. In 2023, Colle McVoy created the first AI-powered
recliner with La-Z-Boy that allows users to generate cancellation
excuses via SMS text, doubling website traffic for the brand;
tapped the former VP of Footwear at Yeezy to design the ultimate
lawnmower shoes with Cub Cadet; and got people hooked on chicken
feed with Perdue, elevating the brand's no-antibiotics stance.
- Team Epiphany, a Standout on Ad Age's 2024 Agency
A-List, for evolving from a self-described "nomadic boutique
shop" into a major full-service force in the marketing industry,
driving culturalist campaigns for clients including American
Express, Coca-Cola, HBO's Max, Lego and Campari USA. Also this year Team Epiphany forged a
strategic partnership with Hoorae Media, co-founded by actress Issa
Rae—a move that the companies' principals said would allow them
both to scale their businesses.
"Congratulations to the teams at 72andSunny, Code and Theory,
Colle McVoy and Team Epiphany for
well-deserved recognition after another year of digital and
creative innovation," said Stagwell Chairman and CEO Mark Penn. "Thank you to our clients who
continue to trust us to drive results for the most ambitious B2C,
B2B, and DTC brands in the world."
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to
transform marketing. We deliver scaled creative performance for the
world's most ambitious brands, connecting culture-moving creativity
with leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 13,000+ specialists in 34+
countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com.
Contact:
Kara Gelber
pr@stagwellglobal.com
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SOURCE Stagwell Inc.