Tractor Supply Wins 2024 CIO 100 Award
20 Março 2024 - 2:12PM
Business Wire
Award recognizes company’s use of AI to enhance
the customer and Team Member experience
Tractor Supply Company (NASDAQ: TSCO), the largest rural
lifestyle retailer in the United States, announced today it has
been named a 2024 winner of a CIO 100 Award by Foundry’s CIO. CIO
100 Awards recognize organizations that are using information
technology in innovative ways to deliver business value. Tractor
Supply received the award for a groundbreaking project that
leverages generative artificial intelligence (AI) to enhance
customer service and increase conversion.
“Our team members are known for providing legendary service in
our stores. Our goal is to further empower them through technology,
making them the heroes as they serve our customers,” said Rob
Mills, chief technology, digital commerce and strategy officer at
Tractor Supply. “I’m incredibly proud of the teams across our
organization that helped bring this ambitious project to life, and
to our team members for embracing it as we serve Life Out
Here.”
Tractor Supply’s award-winning project uses AI in two
capacities. The “Computer Vision” component uses artificial
intelligence to efficiently alert Team Members when a line is
building at the register and additional help is needed. It will
also notify Team Members when customers are browsing or need help
in certain areas of the store, eliminating the need for customers
to seek out a Team Member and ask for help.
The second component of the project is a generative AI
application called “Hey GURA.” Provided to each of the company’s
store Team Members via their handheld devices and earpieces, the
app enables Team Members to 1) ask for recommendations on the
appropriate product for a customer’s situation, 2) learn more about
products sold in Tractor Supply stores and build their knowledge
base, 3) learn where a product is located in the store and 4)
obtain answers to HR and job-related questions. Team Members can
utilize Hey GURA when serving a customer or in their day-to-day job
as they build their knowledge of Tractor Supply products and
services.
To win a CIO 100 Award, applicants must successfully show an
external panel of judges that they have executed their project well
in uncommon or innovative ways. Winning applications must also
demonstrate measurable business value, whether by creating
competitive advantage, optimizing business processes, enabling
growth, improving relationships with customers or digitally
transforming the business.
Tractor Supply will accept its award at the CIO 100 Symposium
& Awards August 5-7, 2024 in Colorado Springs. For more
information about Tractor Supply, visit TractorSupply.com.
About Tractor Supply Company For 85 years, Tractor Supply
Company (NASDAQ: TSCO) has been passionate about serving the needs
of recreational farmers, ranchers, homeowners, gardeners, pet
enthusiasts and all those who enjoy living Life Out Here. Tractor
Supply is the largest rural lifestyle retailer in the U.S., ranking
291 on the Fortune 500. The Company’s more than 50,000 Team Members
are known for delivering legendary service and helping customers
pursue their passions, whether that means being closer to the land,
taking care of animals or living a hands-on, DIY lifestyle. In
store and online, Tractor Supply provides what customers need –
anytime, anywhere, any way they choose at the low prices they
deserve.
As of December 30, 2023, the Company operated 2,216 Tractor
Supply stores in 49 states. For more information on Tractor Supply,
visit www.tractorsupply.com.
Tractor Supply Company also owns and operates Petsense by
Tractor Supply, a small-box pet specialty supply retailer providing
products and services for pet owners. As of December 30, 2023, the
Company operated 198 Petsense by Tractor Supply stores in 23
states. For more information on Petsense by Tractor Supply, visit
www.Petsense.com.
About CIO CIO focuses on attracting the highest
concentration of enterprise CIOs and business technology executives
with unparalleled peer insight and expertise on business strategy,
innovation, and leadership. As organizations grow with digital
transformation, CIO provides its readers with key insights on
career development, including certifications, hiring practices and
skills development. The award-winning CIO portfolio provides
business technology leaders with analysis and insight on
information technology trends and a keen understanding of IT’s role
in achieving business goals. CIO is published by Foundry, an IDG
Inc. Company. Company information is available at
www.foundryco.com.
Follow CIO on X: @CIOonline & @CIOevents #CIO100 #CIOHOF
Follow CIO on LinkedIn Follow CIO on Facebook
About the US CIO 100 Awards The annual US CIO 100 Awards
celebrate 100 organizations and the teams within them that use IT
in innovative ways to deliver business value, whether by creating
competitive advantage, optimizing business processes, enabling
growth, or improving relationships with customers. The award is an
acknowledged mark of enterprise excellence. Coverage of the 2024 US
CIO 100 award-winning projects will be available online at
www.cio.com in the weeks and months leading up to the event.
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version on businesswire.com: https://www.businesswire.com/news/home/20240320689816/en/
Tractor Supply Tricia Whittemore (615) 440-4410 Mary Winn
Pilkington (615) 440-4212
corporatecommunications@tractorsupply.com
For Foundry/CIO Rachael Ferranti
Rachael.Ferranti@foundryco.com
Tractor Supply (NASDAQ:TSCO)
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