DALLAS, Feb. 8, 2024
/PRNewswire/ -- Wingstop (NASDAQ: WING) fans have boldly declared
their love and fandom for Hot Honey Rub since the popular dry rub
made its last appearance on menus in July. Wingstop is showing love
to its fans by bringing back Hot Honey nationwide for a limited
time starting on Valentine's Day – yes flavor fans, Wingstop loves
you.
Unlike the sticky honey consistency that's expected, Wingstop's
Hot Honey is a craveable dry rub, delivering sweet flavors with a
bold kick of cayenne pepper and ancho chili. The flavor can be hand
sauced-and-tossed on cooked to order chicken sandwiches, classic
wings, boneless wings or tenders.
"Our fans have spoken and we listened. Their passion for
Wingstop's Hot Honey Rub is undeniable," said President & CEO,
Michael Skipworth. "To show our love
to our fans this Valentine's Day, we're bringing Hot Honey back for
a limited time."
Those looking to avoid the holiday dinner crowds can get flavor
delivered for free* from Wingstop via Wingstop.com and the Wingstop
app.
Fans can share their love for Hot Honey on social by tagging the
Flavor Experts on Instagram, TikTok, X and Facebook using
@wingstop. Wingstop's Hot Honey Rub will be available at
participating locations in the U.S. while supplies last.
*See Wingstop.com/Offers for full details.
About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING)
operates and franchises more than 2,000 locations worldwide. The
Wing Experts are dedicated to Serving the World Flavor through an
unparalleled guest experience and use of a best-in-class technology
platform, all while offering classic and boneless wings, tenders,
and chicken sandwiches, always cooked to order and hand
sauced-and-tossed in fans' choice of 11 bold, distinctive flavors.
Wingstop's menu also features signature sides including fresh-cut,
seasoned fries and freshly-made ranch and bleu cheese dips.
In fiscal year 2022, Wingstop's system-wide sales increased
16.8% to approximately $2.7 billion,
marking the 19th consecutive year of same store sales growth. With
a vision of becoming a Top 10 Global Restaurant Brand, Wingstop's
system is comprised of independent franchisees, or brand partners,
who account for approximately 98% of Wingstop's total restaurant
count of 2,099 as of September 30,
2023.
A key to this business success and consumer fandom stems from
The Wingstop Way, which includes a core value system of being
Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop
Way extends to the brand's environmental, social and governance
platform as Wingstop seeks to provide value to all guests.
In 2023, Wingstop earned its "Best Places to Work"
certification. The Company landed on Entrepreneur Magazine's
"Fastest-Growing Franchises" list and ranked #16 on "Franchise
500." Wingstop was listed on Technomic's "Top 500 Chain Restaurant
Report," QSR Magazine's "2023 QSR 50" and Franchise Time's "40
Smartest-Growing Franchises."
For more information visit www.wingstop.com or
www.wingstop.com/own-a-wingstop and follow @Wingstop on Twitter,
Instagram, Facebook, and TikTok. Learn more about Wingstop's
involvement in its local communities at
www.wingstopcharities.org.
Media Contact
Maddie Lupori
Media@wingstop.com
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SOURCE Wingstop Restaurants Inc.
