The best-selling LTO flavor has made its way
onto Wingstop's menu year-round, following overwhelming love from
superfans, celebrities and athletes, including basketball icon
Giannis Antetokounmpo
DALLAS, July 9, 2024
/PRNewswire/ -- Wingstop (NASDAQ: WING) announced today that its
(now) famous Hot Honey Rub flavor – a fiery dry rub that delivers
sweetness with a mouthwatering kick of heat – is now a permanent
menu item. Due to an outpouring of love from fans, celebrities and
athletes, Hot Honey Rub will be a permanent flavor on Wingstop's
menu nationwide, available to be hand sauced-and-tossed on classic
and boneless wings, tenders and the chicken sandwich.
Appearing on the menu three times since 2022 due to popular
demand, Hot Honey Rub is Wingstop's top-performing LTO flavor of
all time and consistently ranks as a fan-favorite on the chicken
sandwich, with 12 others to choose from.
Basketball star Giannis Antetokounmpo even got in on the
action, demanding on X that the crave-worthy flavor stay on menus
nationwide, saying, "What is this!?!? Who do I have to call to get
you to change your mind??" He was not alone, drawing thousands of
passionate comments demanding the flavor's permanency:
- "MAKE IT A REGULAR FLAVOR DAMMIT!!!" -@_Asiaaaqt
- "We might have to go no contact behind this! *runs to order hot
honey wings" -@teasiarenee
- "Yeah, I'm yelling, kicking & screaming"
-@asmr_withkay
- "My wife is gonna be furious don't do it"
-@CalebAdamss
Giannis returned to Instagram today, announcing to fans
that he made some calls, and the bold, distinctive flavor of Hot
Honey Rub is here to stay.
"We were flooded with Hot Honey Rub fandom since the flavor
debuted. Constant pleas on social, handwritten letters, voicemails
and even a call from Giannis," said Melissa
Cash, Wingstop's Chief Brand
Officer. "We set a very high bar for the flavors that make
our permanent lineup, but the popularity of this flavor speaks for
itself. It was time that we show love to our fans and give Hot
Honey a permanent spot on the menu."
To order today, fans can visit Wingstop.com or the Wingstop app,
and share their love for Hot Honey Rub by tagging @Wingstop on X,
Instagram, TikTok and Facebook.
About Wingstop
Founded in 1994 and headquartered
in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and
franchises more than 2,250 locations worldwide. The Flavor Experts
are dedicated to Serving the World Flavor through an unparalleled
guest experience and a best-in-class technology platform, all while
offering classic and boneless wings, tenders, and chicken
sandwiches, cooked to order and hand sauced-and-tossed in fans'
choice of 11 bold, distinctive flavors. Wingstop's menu also
features signature sides including fresh-cut, seasoned fries and
freshly-made ranch and bleu cheese dips.
In fiscal year 2023, Wingstop's system-wide sales increased
27.1% to approximately $3.5 billion and marked its 20th
consecutive year of same store sales growth. With a vision of
becoming a Top 10 Global Restaurant Brand, Wingstop's system is
comprised of corporate-owned restaurants and independent
franchisees, or brand partners, who account for approximately 98%
of Wingstop's total restaurant count of 2,279 as of March 30, 2024. A key to this business success
stems from The Wingstop Way, which includes a core value system of
being Authentic, Entrepreneurial, Service-minded, and Fun. The
Wingstop Way extends to the brand's environmental, social and
governance platform as Wingstop seeks to provide value to all
guests.
In 2023, Wingstop earned its "Best Places to Work"
certification. The Company landed on Entrepreneur Magazine's
"Fastest-Growing Franchises" list and ranked #16 on "Franchise
500." Wingstop was listed on Technomic's "Top 500 Chain Restaurant
Report," QSR Magazine's "2023 QSR 50" and Franchise Time's "40
Smartest-Growing Franchises."
For more information
visit www.wingstop.com or www.wingstop.com/own-a-wingstop and
follow @Wingstop on X, Instagram, Facebook, and TikTok to join the
passionate fanbase. Learn more about Wingstop's involvement in its
local communities at www.wingstopcharities.org. Unless
specifically noted otherwise, references to our website addresses
or the website addresses of third parties in this press release do
not constitute incorporation by reference of the information
contained on such website and should not be considered part of this
release.
Media Contact
Maddie Lupori
Media@wingstop.com
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SOURCE Wingstop Restaurants Inc.
