Advance Auto Parts Puts a Charge in American Motorists on National Battery Day With Free DieHard® Auto Batteries Giveaway and Complimentary Battery Testing Nationwide Feb. 18
14 Fevereiro 2024 - 10:00AM
Business Wire
New survey reveals 91 percent of motorists have
experienced a dead battery, but nearly two-thirds admit they don’t
think about having their car battery checked until it’s too
late
Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket
parts provider, is jump-starting motorists’ attention to the safety
and reliability of their automobiles by giving away free DieHard®
batteries on National Battery Day, Sunday, Feb. 18.
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Customers who visit their local Advance
Auto Parts store on National Battery Day, Sunday, February 18, may
be randomly selected to receive a free DieHard auto battery.
(Photo: Business Wire)
A new national survey by Atomik Research reveals 91 percent of
American motorists say they have experienced a dead battery, but
nearly two-thirds (65 percent) of motorists admit they don’t think
about having their car battery checked until it’s too late.
On National Battery Day, Sunday, Feb. 18, Advance will surprise
randomly selected customers with a free DieHard® battery, including
those getting their current battery tested, at participating stores
nationwide. As part of National Battery Day, Advance is partnering
with pro football star quarterback Baker Mayfield to encourage
motorists to get their car batteries tested.
“Our team of automotive experts are committed to customer care
and advancing the needs of today’s motorists, such as offering
complimentary curbside battery testing and installation every day,
including on National Battery Day, Sunday Feb. 18,” said Junior
Word, Advance’s executive vice president, U.S. stores. “Checking
the performance of your car battery can prevent unfortunate and
even unsafe events caused by dead batteries.”
Additional data from the national Atomik survey commissioned by
Advance in January further validates the need to remind motorists
to get their car batteries checked:
- 65 percent of motorists say they have missed or been late to
something due to a dead car battery, including nearly 10 percent
say they missed or were late to an important life event – such as a
wedding, funeral or birth of a child
- Only 2 percent of motorists indicate they have had their car
battery checked before a cross‑country road trip
- Only 5 percent of motorists report having ever checked their
car battery when there is a drop in temperature
To learn more about Advance’s car care offerings, including
DieHard®, or find a store location, visit www.AdvanceAutoParts.com.
DieHard® is America’s most trusted auto battery* and part of
Advance’s portfolio of owned brands.
About Advance Auto Parts Advance Auto Parts, Inc. is a
leading automotive aftermarket parts provider that serves both
professional installer and do-it-yourself customers. As of October
7, 2023, Advance operated 4,785 stores and 320 Worldpac branches
primarily within the United States, with additional locations in
Canada, Puerto Rico and the U.S. Virgin Islands. The company also
served 1,307 independently owned Carquest branded stores across
these locations in addition to Mexico and various Caribbean
islands. Additional information about Advance, including employment
opportunities, customer services, and online shopping for parts,
accessories and other offerings can be found at
www.AdvanceAutoParts.com.
Fleishman-Hillard, Inc. and Advance Auto Parts commissioned
Atomik Research to conduct an online survey of 1,004 drivers
throughout the United States. The sample consists of adults who own
or regularly operate a gasoline-powered vehicle — hybrid and EV
drivers were excluded from the sample. The margin of error is +/- 3
percentage points with a confidence level of 95 percent. Fieldwork
took place between January 9 and January 11, 2024.
* Based on 2021 independent survey of nationally representative
sample of 1,200+ drivers.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240214445947/en/
Investor Relations: Elisabeth Eisleben T: (919) 227-5466
E: invrelations@advanceautoparts.com
Media Relations: Darryl Carr T: (984) 389-7207 E:
darryl.carr@advance-auto.com
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