Over 1 Million Consumer Reviews Show
Responsiveness, Accountability Are Keys to Delivering
Excellent Dealership Experience
CHICAGO, March 6,
2024 /PRNewswire/ -- Car-shopping marketplace
and dealer reputation site Cars.com® (NYSE: CARS) —
home to more than 13 million dealership reviews, the most
industrywide — today unveiled the winners of its annual Dealer of
the Year Awards (DOTY), presented annually to the top automotive
dealers. Out of the more than 50,000 U.S. and Canadian auto dealers
with profiles, 987 were honored as Cars.com DOTY recipients based
on more than 1 million online consumer reviews submitted in
2023.1 Winners were selected based on average star
rating, total number of reviews and dealer response to those
reviews — all key drivers of repeat and referral business.
"Local dealerships are central to vehicle buying, and our DOTY
Awards highlight the many local retailers who take pride in their
reputation, striving each and every day to provide a five-star
experience for their customers," said Jamie
Oldershaw, vice president of reputation at Cars.com. "A
consumer submits a dealership review every 27 seconds on Cars.com,
providing dealers with valuable real-time feedback and shoppers
with firsthand information about a dealership's customer
experience."
Award-winning dealers earned 21x more consumer reviews than
non-winning dealers, highlighting the importance of online
reputation and how it helps build long-term, trusted relationships
between a customer and dealer. Year after year, high levels of
responsiveness and individual dealership employee accountability
are the most reliable predictors of dealer success in the DOTY
Awards. Eighty percent of honorees respond to consumer reviews
compared to only 41% of non-winning dealers, and about half respond
to 90% or more of their reviews.1
Furthermore, nearly two-thirds of DOTY winners leverage Employee
Profile Pages for their dealership staff, which allows car shoppers
to ask questions and connect directly with salespeople before ever
stepping foot on the lot. More than 195,000 dealership employees
received over 1.4 million individual ratings last year, an 8.5%
increase from 2022.1
This year's Cars.com Dealer of the Year Award winners
include:
Regional Winners
- Mid-Atlantic: Mercedes-Benz of Edison - A Ray Catena
Dealership
- Midwest: Phillips
Chevrolet
- New England: Herb Chambers
Lexus of Sharon
- Plains: Dean Team Subaru Volkswagen
- Rocky Mountain: EchoPark Automotive Thornton
- Southeast: Hendrick
Toyota of Wilmington
- Southwest: D&M Leasing - Fort Worth
- West: Gosch Toyota
National Brand Winners
- Acura: Acura of Wappingers Falls
- Alfa Romeo: Alfa Romeo Fiat of Strongsville
- Aston Martin: Orlando INFINITI/Aston Martin/Lotus
- Audi: Audi Atlanta
- Bentley: Foreign Cars Charlotte
- BMW: Hendrick BMW Northlake
- Buick: Four Stars Auto Ranch
- Cadillac: Gold Coast Cadillac
- Chevrolet: Phillips
Chevrolet
- Chrysler: Taylor Chrysler Dodge Jeep Ram
- Dodge: Taylor Chrysler Dodge Jeep Ram
- Ferrari: Boardwalk Ferrari
- Fiat: Maserati of Naperville
- Ford: Arlington Heights Ford
- Genesis: Allen Turner Hyundai
- GMC: Sun Buick GMC
- Harley-Davidson: Manchester Harley-Davidson
- Honda: Honda of Concord
- Hyundai: Allen Turner Hyundai
- Infiniti: Orlando INFINITI/Aston Martin/Lotus
- Jaguar: Jaguar Land Rover Charlotte
- Jeep: Taylor Chrysler Dodge Jeep Ram
- Kia: Preston Superstore
- Lamborghini: Lamborghini
Dallas
- Land Rover: Land Rover Princeton
- Leasing Company: D&M Leasing - Fort Worth
- Lexus: Hendrick Lexus
Northlake
- Lincoln: Bozard Ford
Lincoln
- Lotus: Orlando INFINITI/Aston Martin/Lotus
- Maserati: Foreign Cars Italia
- Mazda: Tustin Mazda
- McLaren: Newport Beach Automotive Group
- Mercedes-Benz: Mercedes-Benz of Edison - A Ray Catena
Dealership
- Mini: Mall of Georgia MINI
- Mitsubishi: Elder Mitsubishi - Killeen
- Nissan: Mike Rezi
Nissan
- Polaris: California Custom Trailers &
Powersports
- Porsche: Jackie Cooper Imports
- Ram: Taylor Chrysler Dodge Jeep Ram
- Recreational Vehicles: Dodd RV of the Peninsula
- Subaru: Subaru of Jacksonville
- Toyota: Hendrick
Toyota of Wilmington
- Used Car Dealer: Dallas Lease Returns
- Volkswagen: Street Volkswagen of Amarillo
- Volvo: Smythe Volvo
A full list of winners can be found here.
Empowering Dealers to Optimize the Customer's Car-Buying
Journey
As the largest dealership review platform in automotive,
Cars.com empowers shoppers and dealerships with data-driven
insights about the car-buying journey. For dealers, customized
tools like the Cars.com Experience Report, AutoResponse and
ReviewBuilder enable them to stay competitive and better understand
how every stage of the sales cycle — from lead follow-up and price
transparency to trade-in valuation, service and financing — is
affecting the bottom line.
Cars.com Dealer of the Year Award Methodology
The Cars.com Dealer of the Year Awards are presented annually to
the top automotive dealers with 25 or more reviews based on the
dealership's average star rating and the total number of reviews
written about the dealership during the 2023 calendar year, as well
as management response rate to those reviews.
1 Review statistics and winner selection is
based on data from DealerRater, a leading reputation management and
car-dealer review platform that is part of the Cars.com Inc.
portfolio.
ABOUT CARS.COM®
Cars.com is the No. 1 most recognized automotive
marketplace visited by nearly 30 million in-market consumers each
month. Launched in 1998 and headquartered in Chicago, Cars.com empowers consumers with
data, content and digital tools driven by AI technology to make
informed car buying and selling decisions and seamlessly connect
with thousands of local dealerships nationwide. Cars.com is the
flagship offering from Cars.com Inc. (d/b/a Cars Commerce, Inc.),
an audience-driven technology company empowering automotive that
simplifies everything about buying and selling cars. Learn more at
www.carscommerce.inc.
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SOURCE Cars.com Inc.