SAN FRANCISCO, July 15, 2015 /PRNewswire/ -- Cheetah Mobile
(NYSE:CMCM), the leading developer of mission-critical mobile
utility applications, today announced a partnership with Cheetah
Conservation Fund (CCF), the longest running cheetah conservation
program in existence, to drive awareness for Africa's most endangered big cat.
As the first step, Cheetah Mobile and CCF are debuting a
10-second video PSA in New York
City's historic Times Square Plaza running from the middle
of July through the end of September. The video billboard is
located at 1500 Broadway, exposing it to a potential audience of
1,500,000 people who pass by daily. The goal is to drive awareness
for the plight of the wild cheetah, whose worldwide population has
dropped from 100,000 one hundred years ago to only approximately
10,000 today.
"In our experience, most people are not aware the cheetah is in
danger of becoming extinct – but the reality is we are in a race
against the clock. Unless people come together quickly to take
action, there will soon not be enough cheetahs left to save," said
Dr. Laurie Marker, founder and
executive director of Cheetah Conservation Fund. "This urgency
inspired us to take out a video billboard in Times Square, the
crossroads of the world, to encourage more people to join the
fight. We are very excited to partner with Cheetah Mobile to reach
a wider audience with this critical call to action."
Going beyond the technology sector, Cheetah Mobile wants to
leave a lasting impact on the world and help protect this iconic
species from which it draws its inspiration and name. Cheetah
Mobile is joining the fight to save Chip, its mascot, and the rest
of his wild cheetah friends.
"We chose the name Cheetah Mobile because we want to be the
fastest-running mobile Internet company in the world while helping
our users have the fastest possible mobile experiences," said
Cheetah Mobile CEO Sheng Fu. "I
deeply admire the work that Cheetah Conservation Fund and Dr.
Laurie Marker are doing to save the
cheetah. It's an honor for Cheetah Mobile to join with them in
protecting our namesake species."
Cheetah Mobile and CCF are encouraging their fans, users and
supporters to interact with the campaign by sharing information
about the endangered big cat through social media. The partners
also suggest people passing through Times Square take a selfie with
the cheetah billboard (when it runs once an hour), tag it with
#SaveTheCheetah and share it on their personal networks.
You can visit CCF's website, Cheetah.org/SaveTheCheetah, to find
more information about the cheetah and the organization's programs
designed to ensure long-term survival of the species.
About Cheetah Mobile Inc.
Cheetah Mobile is a leading mobile Internet company with
approximately 443.6 million mobile monthly active users as of
March 2015. Its mission critical
applications, including Clean Master, CM Security, Battery Doctor
and Photo Grid, help make the Internet and mobile experience
speedier, simpler, and safer for users worldwide. Cheetah Mobile is
the publisher of Clean Master, the #1 app in the Google Play Tools
category worldwide by monthly downloads as of March 2015, according to App Annie.
The Company also provides various platform products such as
Duba.com, Cheetah browser, game centers, and mobile app stores to
provide multiple user traffic entry points and global content
distribution channels for its business partners.
About Cheetah Conservation Fund
Founded in 1990 in Namibia, Cheetah Conservation Fund (CCF) is
the global leader in research and conservation of cheetahs. CCF's
award-winning, science-based programs are credited with stabilizing
and increasing the wild cheetah population in Namibia, "The Cheetah Capital of the World,"
and serve as models for other cheetah conservation initiatives. CCF
strives to develop best practices in research, education and land
use to benefit all species, including people; activities include
conducting international research, conservation, education, and job
training programs to ensure the survival of the cheetah and its
ecosystems for future generations.
CCF is a registered non-for-profit organization in Namibia, Canada, UK and the U.S., where it has earned a
"Four-Star Charity" rating by Charity Navigator, which recognizes
sound fiscal management, commitment to accountability and
transparency.
People can learn more about CCF or make a donation by visiting
www.cheetah.org.
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SOURCE Cheetah Mobile; Cheetah Conservation Fund