SAN FRANCISCO, July 24, 2015 /PRNewswire/ -- Cheetah Mobile
(NYSE: CMCM), the leading developer of mission-critical mobile
utility applications, and Cheetah Conservation Fund (CCF), the
longest running cheetah conservation program in existence, today
released a 30-second video PSA as part of their new joint awareness
campaign, #SaveTheCheetah.
The spot makes its public debut at Indianapolis Speedway's
Brickyard Race Weekend, a three-day event held July 24-26, 2015, that culminates with the
running of NASCAR's Crown Royal 400 on Sunday afternoon. The
Brickyard Race Weekend is known for being the second-highest
attended sporting event in the world, drawing crowds totaling in
the hundreds of thousands for three-days of racing and fan
engagement activities. The #SaveTheCheetah PSA is airing on
the Jumbo-tron screen in the fan zone throughout the weekend, where
it will garner an estimated 1.3 million impressions.
Cheetah Mobile and CCF chose to debut the spot at the
Indianapolis Speedway because cheetahs -- the fastest mammals on
land -- are racing against extinction. With fewer than 10,000
remaining in the wild, the cheetah is Africa's most endangered big cat. The two
organizations are encouraging NASCAR fans and animal lovers to show
support for this beautiful species by interacting with the campaign
through social media using the hashtag #SaveTheCheetah. The
goal is to inspire people to become involved in the fight to save
the cheetah, through sharing information and by donating to CCF's
conservation programs.
Announcing their new campaign and corporate-nonprofit
partnership on July 15, 2015, Cheetah
Mobile and CCF recently joined together to focus greater attention
on the plight of the cheetah. Cheetah Mobile and CCF launched their
campaign with a video billboard in New
York City's Times Square airing from the middle of July
through the end of September and are planning to release print and
digital creative elements next month.
To learn more about the campaign, view the PSA or make a
donation, please visit www.cheetah.org/savethecheetah/
About Cheetah Mobile Inc.
Cheetah Mobile is a leading mobile Internet company with
approximately 443.6 million mobile monthly active users as of
March 2015. Its mission critical
applications, including Clean Master, CM Security, Battery Doctor
and Photo Grid, help make the Internet and mobile experience
speedier, simpler, and safer for users worldwide. Cheetah Mobile is
the publisher of Clean Master, the #1 app in the Google Play Tools
category worldwide by monthly downloads as of March 2015, according to App Annie.
The Company also provides various platform products such as
Duba.com, Cheetah browser, game centers, and mobile app stores to
provide multiple user traffic entry points and global content
distribution channels for its business partners.
About Cheetah Conservation Fund
Founded in 1990 in Namibia,
Cheetah Conservation Fund (CCF) is the global leader in research
and conservation of cheetahs. CCF's award-winning, science-based
programs are credited with stabilizing and increasing the wild
cheetah population in Namibia,
"The Cheetah Capital of the World," and serve as models for other
cheetah conservation initiatives. CCF strives to develop best
practices in research, education and land use to benefit all
species, including people; activities include conducting
international research, conservation, education, and job training
programs to ensure the survival of the cheetah and its ecosystems
for future generations.
CCF is a registered non-for-profit organization in Namibia, Canada, UK and the U.S., where it has earned a
"Four-Star Charity" rating by Charity Navigator, which recognizes
sound fiscal management, commitment to accountability and
transparency.
For information about the cheetah and CCF's programs, please
visit Cheetah.org.
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SOURCE Cheetah Mobile