SAN FRANCISCO, Aug. 28, 2015 /PRNewswire/ -- Cheetah Mobile
(NYSE: CMCM), the leading developer of mission-critical mobile
utility applications, and Cheetah Conservation Fund (CCF), the
longest running cheetah conservation program in existence, are
participating in a new media campaign, Save Our Wildlife, to
promote awareness for endangered species as part of their joint
efforts to save the cheetah.
"The cheetah is engaged in a race against extinction. It's our
duty and an honor to protect all wildlife species, but especially
the cheetah, as we have chosen this animal to represent our
company," said Sheng Fu, Cheetah
Mobile's President and CEO. "We welcome opportunities to take on a
leadership role and support important initiatives like this. With
more people aware of the cheetah's plight, we have a greater chance
of helping save it."
The new awareness campaign launches today with print and digital
components. A special print insert in the weekend edition of
USA Today is on newsstands
in New York, Los Angeles, Washington, D.C. and Baltimore, Maryland Aug. 28-30. The Save Our Wildlife website
also launches today and can be viewed at
www.savingourwildlife.com.
Cheetah Mobile has joined with CCF to generate awareness for
this species through traditional and social media channels. With
fewer than 10,000 remaining in the wild, the cheetah is
Africa's most endangered big cat.
The two organizations are encouraging all animal lovers to show
support for the cheetah through online conversation using the
hashtag #SaveTheCheetah. The goal is to inspire more people
to become involved by sharing information and donating to CCF's
conservation programs.
"By communicating about the cheetah crisis, which is easier now
than ever before because of new technologies, we can share
solutions and get more people involved. We need to raise an army of
conservationists if we are going to help the cheetah win its race,"
said Dr. Laurie Marker, Founder and
Executive Director of CCF.
Announcing their corporate-nonprofit partnership on July 15, 2015, Cheetah Mobile and CCF launched
their own campaign with a video billboard in New York City's Times Square running from the
middle of July through the end of September. Cheetah Mobile and CCF
also debuted a 30-second video PSA, #SaveTheCheetah, on the
Indianapolis Speedway Jumbo-tron during NASCAR's Brickyard Race
Weekend last month.
To learn more about the joint partnership, view the PSA or make
a donation to CCF, please visit www.cheetah.org/savethecheetah/
About Cheetah Mobile Inc.
Cheetah Mobile is a leading mobile internet company. The Company
aims to provide the best apps for mobile users worldwide, while
building a leading global mobile ad platform for advertisers. As of
June 2015, Cheetah Mobile had
approximately 494 million mobile monthly active users. Its mission
critical applications, including Clean Master, CM Security, Battery
Doctor and Duba Anti-virus, help make the internet and mobile
experience speedier, simpler, and safer for users worldwide.
Cheetah Mobile is the publisher of Clean Master, the #1 mobile app
in the Google Play Tools category worldwide by monthly downloads in
June 2015, according to App Annie.
The Company also provides various platform products such as
Duba.com, Cheetah browser, game centers, and mobile app stores to
provide multiple user traffic entry points and global content
distribution channels for its business partners.
About Cheetah Conservation Fund
Founded in 1990 in Namibia, Cheetah Conservation Fund (CCF) is
the global leader in research and conservation of cheetahs. CCF's
award-winning, science-based programs are credited with stabilizing
and increasing the wild cheetah population in Namibia, "The Cheetah Capital of the World,"
and serve as models for other cheetah conservation initiatives. CCF
strives to develop best practices in research, education and land
use to benefit all species, including people; activities include
conducting international research, conservation, education, and job
training programs to ensure the survival of the cheetah and its
ecosystems for future generations.
CCF is a registered non-for-profit organization in Namibia, Canada, UK and the U.S., where it has earned a
"Four-Star Charity" rating by Charity Navigator, which recognizes
sound fiscal management, commitment to accountability and
transparency.
For information about the cheetah and CCF's programs, please
visit Cheetah.org.
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SOURCE Cheetah Mobile