SAN FRANCISCO, April 26, 2016 /PRNewswire/ -- Moments are going
global! Cheetah Mobile (NYSE: CMCM), a leading mobile app
developer, has officially partnered up with Kiip, a mobile rewards
platform. Cheetah Mobile has integrated Kiip rewards into their
first-party apps, including Clean Master, Battery Doctor, CM
Security, and Piano Tiles 2. This partnership will bring scale to
"moments marketing" globally, while engaging Cheetah Mobile's
presence in APAC to help expand the model with more brands
regionally there.
To do this, the Kiip platform is being white-labelled as
"Cheetah Moments," and operations in Asia involving Cheetah Mobile's apps will
operate under that name. Cheetah Mobile's Global Business
Development team will also assist Kiip to expand the size of their
network by offering the "Cheetah Moments SDK" to publishers across
the globe, predominantly in APAC as well. This partnership will
also enable Cheetah Mobile's global sales team of 100+ to sell into
Kiip's placements within Cheetah Mobile's first party apps, as well
as Kiip's network of 4,000+ apps.
"We're excited to launch Cheetah Moments with Kiip because we
know the rewards will delight our users," said Sheng Fu, CEO of Cheetah Mobile. "Balancing user
experience with monetization is a top priority for us, so our
partnership with Kiip is a perfect fit."
"I'm beyond thrilled to announce this partnership with Cheetah
Mobile. Both companies believe in creating amazing brand
experiences that respect the consumer and we believe that the model
to do that is through targeting moments. With Cheetah's scale and
Kiip's moments technology, we believe we can change the mobile
advertising landscape for the better." said Brian
Wong, Co-Founder and CEO of Kiip.
Kiip has been the leader of rewarding mobile users during in-app
moments since 2010, while Cheetah Mobile, founded in 2010, has more
than 635 million monthly active users.
About Cheetah Mobile Inc.
Cheetah Mobile (NYSE: CMCM)
is the world's leading mobile security and utility app developer.
Its flagship products include Clean Master, the world's No. 1
cleaning app, and also CM Security, the world's top anti-virus and
privacy protection app.
Cheetah Mobile is also one of the top three mobile game
developers in the world, with its mobile game Piano Tiles 2 having
reached the No. 1 ranking in more than 150 countries globally on
both iOS and Android.
Its other mission-critical applications include Battery Doctor,
CM Locker, Photo Grid, and more. In June
2015, Cheetah Mobile introduced the Cheetah Ad Platform to
the global market.
As of December 31, 2015, Cheetah
Mobile had approximately 2.34 billion global installations and 635
million global mobile monthly active users. Five of Cheetah
Mobile's products have entered the top 40 in Google Play's global
top app charts.
About Kiip
Kiip (pronounced "keep") redefines how
brands connect with consumers through a rewards platform that
targets "achievement moments" in mobile apps. This innovative
approach to mobile marketing creates meaningful engagements driven
by positive emotion between users, developers and advertisers.
Backed by Hummer Winblad, Relay Ventures, True Ventures, Verizon
Ventures, Digital Garage, IPG and others, the company has raised
$24 million in funding to date.
Press Contact
Cheetah Mobile
Josh Ong
press@cmcm.com
1.415.684.3947
Kiip
Emily Hodges
emily@kiip.me
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SOURCE Cheetah Mobile; Kiip