PALO ALTO, Calif., Feb. 7, 2018 /PRNewswire/ -- Cheetah Mobile Inc.
(NYSE:CMCM), a leading mobile internet company with strong global
vision, today announced that the company has been selected as a Top
10 Chinese Global Brand Builder in this year's BrandZ Top 50
Chinese Global Brand Builders Report, released by WPP and
Kantar Millward Brown in
collaboration with Google.
The report gave Cheetah Mobile a 'brand power' score of 512,
placing it No. 10 among 168 Chinese brands across 12 product
categories. According to the report, innovation is the number one
factor attributing to the growth of Chinese brands and is highest
among millennial consumers aged 18–34 years.
"Cheetah Mobile is honored to receive a top 10 spot in this
year's BrandZ Chinese Global Brand Builders Report," said
Scarlett Xiao, Senior Vice President
of Cheetah Mobile. "We look forward
to delivering even more growth and innovation in 2018 through our
continued focus on making the world smarter."
The report's research judged the strength of a brand from the
perspective of overseas consumers in markets including the US,
France, Germany, Spain, Britain, Australia and Japan. It uses BrandZ data, as well as Google
search volumes and Google Surveys, to determine brand equity, with
a score calculated by Kantar Millward
Brown using an algorithm.
BrandZ™ Top 10 Chinese Global Brand Builders 2018
Rank
2018
|
Brand
|
Category
|
Brand
Power
2018
|
% Change
2017 vs 2018
|
1
|
Lenovo
|
Consumer
Electronics
|
1,697
|
1%
|
2
|
Huawei
|
Consumer
Electronics
|
1,530
|
22%
|
3
|
Alibaba
|
E-commerce
|
1,101
|
5%
|
4
|
Xiaomi
|
Consumer
Electronics
|
757
|
6%
|
5
|
Air China
|
Airlines
|
730
|
3%
|
6
|
Elex
|
Mobile
Gaming
|
724
|
-22%
|
7
|
Anker
|
Consumer
Electronics
|
612
|
22%
|
8
|
Haier
|
Home
Appliances
|
578
|
1%
|
9
|
Hisense
|
Home
Appliances
|
530
|
10%
|
10
|
Cheetah
Mobile
|
Mobile
Gaming/Internet
Services
|
512
|
3%
|
The complete BrandZ™ Top 50 Chinese Global Brand Builders 2018
report, charts and video are available here.
About Cheetah Mobile
Cheetah Mobile is a leading mobile internet company with strong
global vision. It has attracted hundreds of millions of monthly
active users through its mobile utilities products such as Clean
Master and Cheetah Keyboard, casual games such as Piano Tiles 2,
and its live streaming product Live.me. The Company provides its
advertising customers, which include direct advertisers and mobile
advertising networks through which advertisers place their
advertisements, with direct access to highly targeted mobile users
and global promotional channels. Cheetah Mobile is committed to
leveraging its cutting-edge artificial intelligence technologies to
power its products and make the world smarter. It has been listed
on the New York Stock Exchange since May
2014.
For more information about Cheetah Mobile and its products,
please visit www.cmcm.com
View original content with
multimedia:http://www.prnewswire.com/news-releases/cheetah-mobile-ranked-among-brand-zs-top-10-chinese-global-brand-builders-300594996.html
SOURCE Cheetah Mobile