TEL AVIV, Israel, May 9, 2018 /PRNewswire/ -- Cheetah Mobile Inc.
(NYSE: CMCM), the leading developer of mission-critical mobile
utility and security applications has implemented Protected Media's
fraud detection and prevention solutions to identify and mitigate
in-app advertising fraud and measure viewability. As part of their
commitment to providing quality traffic and optimize ad spend,
Cheetah Mobile is taking proactive, preventive fraud protection
measures, increasing transparency and protecting marketing budgets.
Cheetah Mobile apps have nearly four billion global installs with
more than 580 million monthly active users.
As publishers and advertisers worldwide suffer from increasingly
sophisticated fraud schemes, Cheetah Mobile is taking a pioneering
step, leveraging a cutting edge solution comprised of both AI
technologies and traditional cyber security methodologies, in order
to protect their premium advertisers and the integrity of their
market leading applications. Protected Media's solution for
advertisers and publishers provides multi-layered ad fraud
detection and prevention, to accurately identify the source of bad
traffic at the most granular level, providing both publisher and
advertiser with transparency and trust.
Fraudsters have a huge incentive to focus more on in-app fraud
since it is demanding a larger share of advertising budgets, due in
part because it is less impacted by ad blocking. IHS Inc. estimates
that in-app native ad revenue will grow to almost two-thirds of
mobile display ad revenue reaching $53.4bn by 2020. Over the past six months,
Protected Media has seen in-app publisher fraud attempts rise to
almost 10 times the previous rate across its installed
base.
"We feel a strong sense of responsibility towards our
advertisers. We're committed to optimizing ad spend to maximize ROI
for our advertisers and so that we can continue to provide quality
applications and content to our over half a billion consumers,"
said Bounz Chien, Head of Cheetah Marketplace at Cheetah Mobile.
"Protected Media is an excellent partner for us - they provide
unparalleled ad fraud detection and prevention with no latency for
our advertisers. Fraud detection and prevention is a precise
science and we've noticed that different publishers are susceptible
to different fraud schemes, with utility providers more likely to
feel the effects of fraud. There are also viewability issues which
content publishers need to address. We are extremely impressed with
the precision and granularity of the results we've seen with
Protected Media and we are proud to join the quest to bring better
transparency and trust to mobile in-app ad measurements."
"We are proud to provide Cheetah Mobile scalable, reliable
methods of fraud detection and prevention to give their customers a
high level of confidence that their ad traffic is real," said
Amichai Zuntz, EVP Sales of
Protected Media. "For too long, publishers have been unfairly
paying the price for ad fraud. With a robust multi layered
anti-fraud approach, publishers like Cheetah can regain control of
their traffic, and focus on what they do best – creating
applications and content that will attract premium
advertisers."
About Cheetah Mobile Inc.
Cheetah Mobile is a leading mobile Internet company with
strong global vision. It has attracted hundreds of millions of
monthly active users through its mobile utility products such as
Clean Master and Cheetah Keyboard, casual games such as Piano Tiles
2, and live streaming product Live.me. The Company provides its
advertising customers, which include direct advertisers and mobile
advertising networks through which advertisers place their
advertisements, with direct access to highly targeted mobile users
and global promotional channels. The Company also provides
value-added services to its mobile application users through the
sale of in-app virtual items on select mobile products and games.
Cheetah Mobile is committed to leveraging its cutting-edge
artificial intelligence technologies to power its products and make
the world smarter. It has been listed on the New York Stock
Exchange since May 2014.
About Protected Media
Protected Media's solutions enable buyers and sellers of
digital advertising to ensure that display mobile and video ads are
properly located, visible, and seen by real people. Protected
Media's technology provides in-depth information at the impression
level to detect problematic traffic so agencies can work side by
side with publishers to identify and eliminate suspicious activity
to dramatically increase overall ad quality. For more information
visit www.protected.media.
CONTACTS:
Spicetree Communications
Wes Rogers
Mobile: +1-912-506-0869
wes.rogers@spicetreecom.com
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SOURCE Protected Media and Cheetah Mobile Inc.