FLE Fleetwood Enterprises

Offers Complete Line of Floor Plans Online RIVERSIDE, Calif., Dec. 14 /PRNewswire/ -- Fleetwood Homes, a leading producer of manufactured housing, today announced the launch of a totally new website designed to benefit both consumers and retailers alike: http://www.fleetwoodhomes.com/. A key feature of the new site is the ability for consumers to search the site for the right home and retailer for them, and view and download complete floor plans. With the "Locate Floor Plan" function, an easy-to-use three-step process, prospective buyers can quickly locate a floor plan that suits their home buying preferences. The function will only return floor plans that are available in the customer's geographical location. Once a visitor to the site locates a floor plan they are interested in, they can download a printable PDF, or register to save their favorite models on the site as "My Floor Plans." And with one click the customer can find or connect with a local retailer to get more information. All specifications and data for every home are automatically updated, so retailers and consumers can be confident that they have the latest, most accurate information. In addition to offering a complete and available range of floor plans, the Fleetwood Homes website also provides the customer with the opportunity to fully understand the multiple steps of purchasing and installing a manufactured home. Financing options are explained, the ranges of land choices are summarized, and delivery and home installation are presented to enlist the confidence of the buyer. "The new website is just one more example of our commitment to creating great customer experiences," said Charley Lott, Executive Vice President for Fleetwood's Housing Group. "Many of today's homebuyers do extensive research online before ever contacting a retailer. With our new site we are ensuring that it's as easy as possible for them to get all the information they need." For retailers, the new site is also a powerful marketing tool. The site ensures that they will always have the latest information and floor plans available at the click of a mouse. Retailers also benefit from the site in the form of leads. The leads generated by the site are more than simply a name and contact information. Visitors to the site provide a comprehensive product preference profile that enables Fleetwood and the appropriate Fleetwood retailer to make sure any follow-up sales consultations are relevant to each customer. Leads are also passed to the appropriate retailer in real time, allowing for timely follow up. Fleetwood Homes worked with long-time partners Pivot + Levy (http://www.pivotandlevy.com/) on the creative and technological strategy and execution for the site. About Fleetwood Fleetwood Enterprises, Inc. (NYSE:FLE) is a leading producer of recreational vehicles and manufactured homes through its subsidiaries. This Fortune 1000 company, headquartered in Riverside, Calif., is dedicated to providing quality, innovative products that offer exceptional value to its customers. Fleetwood operates facilities strategically located throughout the nation, including recreational vehicle, manufactured housing and supply subsidiary plants. For more information, visit the Company's website at http://www.fleetwood.com/. Contact: JoAnne Foist Email: Phone: 951-351-3367 DATASOURCE: Fleetwood Homes CONTACT: JoAnne Foist of Fleetwood Homes, +1-951-351-3367, Web site: http://www.pivotandlevy.com/ Web site: http://www.fleetwood.com/ Web site: http://www.fleetwoodhomes.com/

Copyright