About.com Teams with MGM Mirage Resorts to Launch "48 Hours in Vegas" Confessional Sweepstakes
20 Agosto 2008 - 12:30PM
Business Wire
About.com (www.about.com), one of the 15 most-visited Web sites in
the U.S., has launched the �48 Hours in Vegas� Confessional
Sweepstakes (www.48hoursinvegas.about.com) on behalf of MGM MIRAGE
(NYSE: MGM), which owns some of the most luxurious resorts on the
Las Vegas Strip. The contest will run through May 2009 on the Las
Vegas-branded About.com Web site and at confessional kiosks located
within the MGM MIRAGE Las Vegas properties, including Circus
Circus, Excalibur, Luxor, Mandalay Bay, MGM Grand Las Vegas, The
Mirage, Monte Carlo, New York-New York and Treasure Island (TI).
The interactive kiosks, produced by Thinking Pictures, Inc., are a
new addition to the contest this year and allow contestants to
spontaneously enter the promotion and confess their Vegas secrets.
Participants 21 and older may enter the contest at
www.48hoursinvegas.about.com or at any of the offline kiosk
confessionals located within the MGM MIRAGE Las Vegas properties.
Users can follow the links and instructions to upload a photo or
video sharing their confessions from a current or past trip to Las
Vegas. Those who have never visited the city can upload a photo or
video showing what they would do if presented the opportunity to
visit, and provide a short description. Participants will
automatically be enrolled in the sweepstakes and have a chance to
win prizes including: hotel accommodations for two, dinner, show
tickets and VIP nightclub access at participating properties. Full
sweepstakes rules are available at:
http://mgm.eprize.net/lasvegasconfessional. �Last year, MGM MIRAGE
teamed with About.com to produce the successful �48 Hours in Vegas�
branded Web site on About.com and launched the first �48 Hours in
Vegas� Confessional Sweepstakes,� said Paul Peterman, senior
account director, About.com. �We are pleased to team up with MGM
MIRAGE once again and anticipate the implementation of the
confessional kiosks in this year�s sweepstakes will be well-
received by both our users and MGM MIRAGE visitors alike.� Mail-in
registration entry options for the contest also are available and
no purchase is necessary to win. Additionally, users can rate and
view their favorite confessions at www.48hoursinvegas.about.com.
The Web site also features helpful information on Las Vegas hotels,
restaurants, shows, casinos, weddings, shopping and other
activities and attractions. Sweepstakes winners will be selected
randomly by an independent judging organization. About About.com
Founded in 1996, About.com is one of the Web�s leading producers of
original content. The site�s expert Guides provide users with
accurate and unbiased information to help them live happier,
healthier and more successful lives. About.com is one of the 15
most visited Web sites in the United States. The New York Times
Company (NYSE: NYT), a leading media company with 2007 revenues of
$3.2 billion, includes The New York Times, the International Herald
Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and
more than 50 Web sites, including NYTimes.com, Boston.com and
About.com. The Company�s core purpose is to enhance society by
creating, collecting and distributing high-quality news,
information and entertainment. This press release can be downloaded
from www.nytco.com.
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