Avis Budget Group and MGM Resorts International Sign Multi-Year Concession and Marketing Agreement
04 Maio 2011 - 2:00PM
Avis Budget Group, Inc. (Nasdaq:CAR) and MGM Resorts International
(NYSE:MGM) have entered into an agreement for Avis Rent A Car and
Budget Rent A Car to become the exclusive car rental partners of M
life, MGM Resorts' recently launched loyalty program, and provide
on-site vehicle rental services with Avis at select MGM
Resorts' properties in Las Vegas.
Under the multi-year agreement, Avis will become the car rental
supplier at 13 MGM Resorts' properties to provide convenient,
on-site access to quality vehicles for resort guests. In addition,
M life members will enjoy special rates and offers from Avis.
"We are excited to expand our local market presence and showcase
Avis' renowned 'We try harder' service and traveler amenities such
as our smoke-free fleet, where2 GPS navigation devices and eToll
electronic toll collection solutions to MGM Resorts' guests," said
Tom Gartland, executive vice president of sales, marketing and
customer care for Avis Budget Group. "Our new relationship with MGM
Resorts International also will enhance Avis and Budget's online
presence as the exclusive rental car providers on MGM Resorts'
corporate website and on each property's website."
Bill Hornbuckle, MGM Resorts' chief marketing officer, said,
"MGM Resorts is proud to partner with Avis Budget Group as we
search for category-exclusive strategic alliances that equal the
momentum of our own expansion. These travel industry partnerships
are especially important to us in our efforts to create enhanced
benefits and personalized rewards for our customers through M
life."
Avis Rent A Car will be featured at MGM Resorts properties in
Las Vegas including ARIA, Bellagio, Vdara, MGM Grand, The Signature
at MGM Grand, Mandalay Bay, THEhotel at Mandalay Bay, The Mirage,
Monte Carlo, New York-New York, Luxor, Excalibur and Circus Circus.
Going forward, Avis rentals also may be available on-site at Circus
Circus in Reno; Gold Strike in Jean, Nev.; Gold Strike and Beau
Rivage in Mississippi; MGM Grand Detroit; and at MGM Macau.
As part of the agreement, Avis and Budget rental offers,
products and services will be marketed to M life members via email
campaigns and online.
About M life
M life (www.mlife.com) is a loyalty program
that leverages the combined power of MGM Resorts properties in Las
Vegas, Mississippi and Detroit. Benefiting from an unmatched
collection of amenities, members enjoy one-of-a-kind
experiences exclusive to MGM Resorts, insider privileges,
personalized rewards and an aspirational tiered approach with
escalating earning potential. M life currently is a casino rewards
club; later this year, it will expand into a full loyalty program
recognizing guest spend on hotel stays, shopping, dining and more.
The 15 participating MGM Resorts properties are ARIA,
Bellagio, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay
Bay, THEhotel at Mandalay Bay, The Mirage, Monte Carlo, New
York-New York, Luxor, and Excalibur in Las Vegas; Beau Rivage and
Gold Strike in Mississippi and MGM Grand Detroit.
About MGM Resorts International
MGM Resorts International is one of the world's leading global
hospitality companies, operating a peerless portfolio of
destination resort brands, including Bellagio, MGM Grand, Mandalay
Bay and The Mirage. The Company has significant holdings in gaming,
hospitality and entertainment, owns and operates 15 properties
located in Nevada, Mississippi and Michigan, and has 50 percent
investments in four other properties in Nevada, Illinois and Macau.
One of those investments is CityCenter, an unprecedented urban
resort destination on the Las Vegas Strip featuring its centerpiece
ARIA Resort & Casino. Through its hospitality management
subsidiary, the Company holds a growing number of development and
management agreements for casino and non-casino resort projects
around the world. MGM Resorts International supports responsible
gaming and has implemented the American Gaming Association's Code
of Conduct for Responsible Gaming at its gaming properties. The
Company has been honored with numerous awards and recognitions for
its industry-leading Diversity Initiative, its community
philanthropy programs and the Company's commitment to sustainable
development and operations. For more information about MGM
Resorts International, visit the Company's Web site at
www.mgmresorts.com.
The MGM Resorts International logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=9630
About Avis Budget Group
Avis Budget Group, Inc. is a leading vehicle rental operator in
the United States, Canada, Australia, New Zealand and certain other
regions through its Avis and Budget brands. The Company also
licenses its vehicle rental brands in more than 100 countries,
enabling Avis and Budget to serve commercial and leisure travelers
throughout the world. Avis Budget Group is headquartered in
Parsippany, N.J. and has more than 21,000 employees. For more
information about Avis Budget Group, visit
www.avisbudgetgroup.com.
The Avis Budget Group, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8891
CONTACT: Alice Pereira
Avis Budget Group
(973) 496-6113
PR@avisbudget.com
Sandy Zanella
MGM Resorts International
(702) 604-4124
zanellas@mgmresorts.com
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