LAS VEGAS, Oct. 3, 2011 /PRNewswire/ -- MGM Resorts
International (NYSE: MGM) recently "swept" the competition in an
international contest sponsored by one of the world's
fastest-growing Internet marketing groups.
ClickToTweet: MGM Resorts Intl sweeps @IMA_Network Awards w/ 24
wins. Tops in Facebook, Twitter, YouTube & website categories
among others.
The Internet Marketing Association (IMA) presented awards for
digital marketing excellence to nearly every one of MGM Resorts'
major Las Vegas Strip properties and to the Company's corporate
staff. The awards ceremony was held Sept. 22 at Mandarin Oriental, Las Vegas.
"We had hundreds of submissions from all over the world, and MGM
Resorts International and its respective properties scored the most
awards," said Sinan Kanatsiz,
Chairman and Founder of the IMA. "Their overall
sophistication and industry best practices set the bar for
innovation in Internet Marketing."
Examples of some of the digital marketing features submitted to
the competition by MGM Resorts properties include:
-A joint digital marketing campaign for Mandalay Bay, Luxor,
Excalibur and New York-New York
called "The Neighborhood";
-Sweepstakes giveaways via social media that award followers
tickets to celebrity-studded events at The Mirage;
- and an ARIA app that notifies poker players via text message
when their live game seat becomes available.
IMA presented the following
awards to MGM Resorts and its properties:
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-Best mobile campaign:
ARIA
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-Best Youtube most views:
ARIA
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-Best mobile text-based
promotion: ARIA
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-Best Twitter page design:
ARIA
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-Best social media campaign
program integration: ARIA
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-Best email marketing monthly
newsletter: Luxor
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-Best Twitter/Most followers:
Luxor
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-Best microsite content:
Luxor
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-Best email marketing:
Luxor
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-Best Facebook: The
Mirage
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-Best Facebook fan outreach: The
Mirage
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-Best social media campaign
community engagement: Bellagio
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-Best website SEO:
Bellagio
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-Best website design: The
Signature at MGM Grand
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-Best Youtube promotional
series: MGM Grand
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-Best Youtube theme creativity:
MGM Grand
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-Best website video: MGM Grand
Las Vegas & Monte Carlo
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-Best Facebook site
customization: Monte Carlo
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-Best website navigation: Monte
Carlo
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-Best email marketing (SMS)
triggered/autoresponder: Excalibur
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-Best Facebook fan page
elements: Mandalay Bay
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-Best Facebook fan
interaction/engagement: Circus Circus Las Vegas
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-Best Youtube informational
series: M life TV
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-Best social media campaign
promotion/outreach: MGM Resorts International
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"These awards are testament not only to the quality and hard
work of our Marketing staff, but moreso reflective of the entire
Company's commitment to being a truly digital organization, and our
being successful from all corners of the organization in the
digital space," said Lou Ragg, Vice
President of Internet Operations for MGM Resorts International.
Winners were selected by a panel of marketing experts based on
industry best practices.
About the Internet Marketing Association
The Internet Marketing Association (IMA) is a professional
organization that, since its inception in 2001, has accrued more
than 410,000 members in various fields including sales, marketing,
business ownership, programming and creative development.
Sinan Kanatsiz, Chairman and
Founder, started IMA with four key values as a foundation for
success in today's highly competitive business environment:
integrity, communication, professionalism and education.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is one of the world's
leading global hospitality companies, operating a peerless
portfolio of destination resort brands, including Bellagio, MGM
Grand, Mandalay Bay and The Mirage. In addition to its 51% interest
in MGM China Holdings and the MGM Macau, the Company has
significant holdings in gaming, hospitality and entertainment, owns
and operates 15 properties located in Nevada, Mississippi and Michigan, and has 50% investments in three
other properties in Nevada and
Illinois. One of those investments
is CityCenter, an unprecedented urban resort destination on the Las
Vegas Strip featuring its centerpiece ARIA Resort & Casino.
Leveraging MGM Resorts' unmatched amenities, the M life loyalty
program delivers one-of-a-kind experiences, insider privileges and
personalized rewards for guests at the Company's renowned
properties nationwide.
Through its hospitality management subsidiary, the Company holds
a growing number of development and management agreements for
casino and non-casino resort projects around the world. MGM Resorts
International supports responsible gaming and has implemented the
American Gaming Association's Code of Conduct for Responsible
Gaming at its gaming properties. The Company has been honored with
numerous awards and recognitions for its industry-leading Diversity
Initiative, its community philanthropy programs and the Company's
commitment to sustainable development and operations. For more
information about MGM Resorts International, visit the Company's
Web site at www.mgmresorts.com.
Statements in this release which are not historical facts are
"forward looking" statements and "safe harbor statements" Under the
Private Securities Litigation Reform Act of 1995 that involve risks
and/or uncertainties, including risks and/or uncertainties as
described in the company's public filings with the Securities and
Exchange Commission.
SOURCE MGM Resorts, International