MoneyLion Teams Up With Bubba Wallace and 23XI Racing to Drive Back-To-School Change
10 Agosto 2023 - 10:00AM
Business Wire
MoneyLion donates to Boys & Girls Club of
America while financially empowering teachers, parents and students
during a month-long back-to-school campaign
MoneyLion Inc. (“MoneyLion”) (NYSE: ML), a leader in financial
technology powering the next generation of personalized products
and content, announced today that it has teamed up with Bubba
Wallace and his non-profit, The Live to Be Different Foundation,
and 23XI Racing on a back-to-school initiative that includes a
donation of backpacks and school supplies to the Boys & Girl
Club of America in Statesville, North Carolina. In addition to the
donation, MoneyLion will also be launching a back-to-school brand
campaign between now and the end of September focused on helping
teachers, parents, and students.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230809273934/en/
MoneyLion, Bubba Wallace, & 23XI
Racing, unite with Boys & Girls Club to support kids for
back-to-school (Photo: Business Wire)
As of the 2022-2023 school year, teachers spent an average of
$820.14 out of pocket for the cost of classroom supplies (source).
With inflation also severely affecting the prices of back-to-school
necessities, these costs are becoming harder for teachers to front
each year. To help teachers cope with the ever-increasing costs and
financial stress around the back-to-school season, MoneyLion’s
Financial Freedom campaign will run from August through the end of
September, which will be promoted across its content and social
media channels for easy accessibility to back-to-school tips and
tricks. MoneyLion can help teachers, parents, and students find the
best deals, savings, and financial assistance to liberate their
wallets and ensure their finances are in shape around
back-to-school.
As part of the joint campaign, MoneyLion is contributing a
monetary donation of $6k to the Boys & Girls Club located in
Statesville, North Carolina in coordination with a school supply
drop off led by The Live to Be Different Foundation and 23XI
Racing, where Bubba Wallace made a special appearance. The event
kicked off a week of NASCAR-related activity for MoneyLion,
including an interactive, social media driven cash giveaway to one
lucky fan as part of MoneyLion’s HotPass program. The activities
will culminate in Wallace driving the No. 23 MoneyLion Toyota Camry
TRD at the Indianapolis Road Course on August 13.
“It’s important these kids have everything they need to start
the year off on the right foot,” Wallace said. “I commend MoneyLion
for stepping up and making these school supplies one less thing
families have to worry about as they prepare for the new school
year. This partnership is a great example of the impact we can have
away from the track by working together and epitomizes what Forward
Together means to me, the Live to Be Different Foundation and our
team.”
“We are excited to partner with Bubba Wallace and 23XI Racing in
the back-to-school giveaway to help our teachers, students, and
parents prepare for the upcoming school year,” said Cynthia
Kleinbaum, Chief Marketing Officer of MoneyLion. “Purchasing school
supplies can be a very difficult and stressful time and we want to
serve as an ally for teachers, students, and parents nationwide in
providing reprieve from out-of-pocket costs in order for them to
afford all of the supplies needed.”
The back-to-school giveaway strengthens the partnership between
23XI fans, NASCAR fans and MoneyLion, further solidifying the
company's commitment to connect with, engage, and motivate
hard-working Americans to build their financial power. For more
information please visit www.moneylion.com or read more on the
MoneyLion blog here.
About MoneyLion MoneyLion is a leader in financial
technology powering the next generation of personalized products
and content, with a top consumer finance super app, a premier
embedded finance platform for enterprise businesses and a
world-class media arm. MoneyLion’s mission is to positively change
people’s financial path by rewiring the financial system and
empowering them with greater financial literacy and access. In our
go-to money app for consumers, we deliver curated content on
finance and related topics, through a tailored feed that engages
people to learn and share. People take control of their money life
with our innovative financial products and marketplace - including
our full-fledged suite of features to save and invest - seamlessly
bringing together the best offers and content from MoneyLion and
our 1,000+ enterprise partner network, together in one experience.
MoneyLion’s enterprise technology provides the definitive search
engine and marketplace for financial products, enabling any company
to add embedded finance to their business, with advanced AI-backed
data and tools through our platform and API. Established in 2013,
MoneyLion connects millions of people with the financial products
and content they need, when and where they need it.
For more information about MoneyLion, please visit
www.moneylion.com.
About 23XI Racing 23XI Racing – pronounced twenty-three
eleven – was founded by NBA legend Michael Jordan and three-time
Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star
Bubba Wallace selected to drive the No. 23 Toyota Camry TRD, the
team made its NASCAR Cup Series debut in the 2021 Daytona 500 at
Daytona International Speedway. Wallace made history on October 4,
2021, when he captured his first career Cup Series win, becoming
just the second African American to win in the Cup Series, and
earning 23XI its first-ever victory. 23XI expanded to a two-car
organization in 2022 with Cup Series Champion Kurt Busch driving
the No. 45 Toyota Camry TRD. With a win at Kansas Speedway in May
of 2022, Busch earned 23XI the team’s first-ever playoff berth.
23XI currently features the lineup of Bubba Wallace in the No. 23
Toyota and Tyler Reddick in the No. 45 Toyota.
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