Nutritional Growth Solutions Enters Into Exclusive Partnership With The Healthy Chef® for North America
17 Julho 2024 - 8:16PM
Business Wire
HIGHLIGHTS
- NGS has entered into an exclusive Intellectual Property
License Agreement to produce and distribute The Healthy Chef®
products in the United States and Canada.
- The Healthy Chef® is an Australian premium lifestyle
brand offering wholefood nutrition for women’s health, inner beauty
and wellbeing.
- Provides NGS with a comprehensive portfolio of 28 products
targeting high demand segments, including weight loss, gut health,
stress, sleep, immunity and menopause.
- The Healthy Chef® is highly complementary to the
existing NGS business in the USA, providing synergetic
opportunities to rapidly scale whilst optimizing costs.
- High margin and profit accretive with increased revenue
expected to be over US$1.5 million in the first year of trading
following introduction of the developed products.
- No additional capital required to launch The Healthy
Chef® in the USA.
Nutritional Growth Solutions Limited (ASX: NGS)
("NGS" or "the Company"), a U.S.-based health,
nutrition, and wellness company, is pleased to announce that is has
entered into an exclusive Intellectual Property License Agreement
(“IP License Deed”) with The Healthy Chef Pty Ltd.
(“The Healthy Chef”) to exclusively produce and
distribute The Healthy Chef® products in the United States and
Canada.
The Healthy Chef® was founded in Australia in 2006 by Teresa
Cutter, a nutritionist, wellness coach and celebrity chef, with the
premium brand reflecting her belief that wholefood nutrition is
essential for optimal health and wellbeing. The Healthy Chef®
products are primarily sold through their Direct-To-Consumer (D2C)
eCommerce platform with a loyal Australian customer base,
underpinned by a rich library of product innovation, content,
cookbooks, recipes, and intellectual property, including seven U.S.
Trademarks.
Stephen Turner, NGS CEO and Managing Director, commented on
signing the exclusive IP License Agreement: “We are thrilled to
announce our strategic partnership with The Healthy Chef® in North
America, marking a pivotal step-change for the Company. This
milestone signifies our first IP licensing agreement to partner
with synergistic Australian brands poised for success in the U.S.
marketplace. This enhanced, capital light model leverages our
existing team expertise, infrastructure and distribution platforms
in the U.S., enabling the business to scale rapidly without needing
additional capital or significant increases in corporate
costs.”
The exclusive IP Licence will enable NGS to maximise its USA
infrastructure and significantly fast track the path to positive
cashflow and profitability with increased scale. The Healthy Chef®
provides a cornerstone comprehensive branded business that is:
- Highly complementary to the existing NGS business and Healthy
Heights® brand portfolio
- Synergistic opportunities to scale with operational cost
optimization
- Increased quality revenue expected to be above US$1 million in
the first year of trading
- High margin and profit accretive
- Combined online and offline distribution network in the USA
with cross-selling opportunities
- Capable of seamless transition and integration with current USA
operational model
- No significant additional corporate costs to grow the business
at scale
NGS will engage the founder of The Healthy Chef, Teresa Cutter,
as a consultant to provide the Company with services such as brand
ambassadorship, and product and recipe development under a
consulting services deed (“Consulting Deed”).
Teresa Cutter, the founder of The Healthy Chef, commented: “This
strategic partnership with an industry leader in nutrition offers
an unrivalled opportunity for The Healthy Chef® brand to reach
millions more consumers seeking health and wellness products. Both
businesses share a common vision regarding the future of food,
health and wellbeing. I look forward to partnering with NGS in
North America to represent and grow this amazing brand.”
Further information about The Healthy Chef is contained at the
end of this ASX Announcement.
Terms of the Agreement
IP License Deed
NGS has entered into a 3-year license for all of The Healthy
Chef® intellectual property, allowing NGS to sublicence,
manufacture and sell all The Healthy Chef® products exclusively in
the United States and Canada. NGS will retain 90% of all net
revenue generated from these sales, with the remaining 10%
distributed to the relevant licensors of The Healthy Chef
intellectual property. If royalties do not reach US$150,000 at the
end of each 12-month period, NGS will pay the licensor a top-up
royalty payment. Following the three year initial term, the IP
License Deed will automatically extend for additional periods of
one year unless either party provides notice to terminate.
Consulting Deed
Teresa Cutter, the co-founder of The Healthy Chef has been
engaged as the USA Brand Ambassador and for product development
services on a commercial basis as an independent contractor for a
period of three years, with a right to extend the term for a
further one year.
This announcement has been authorized for release by the
Board.
About The Healthy Chef®
The Healthy Chef® is a premium producer of wellness and health
products under the brand The Healthy Chef® with a loyal customer
base in Australia and significant library of product innovation,
content and intellectual property generated over 17 years.
Healthy Chef® was founded in 2006 by Teresa Cutter, a
nutritionist, wellness coach and chef, who believes wholefood
nutrition is essential for optimal health, fitness and wellbeing.
The brand has over a decade of earned brand goodwill with trusted
reputation for quality products, meaningful engagement with the
community, strong social currency and media exposure.
The Healthy Chef® premium range of functional food products are
proudly made in Australia from the purest wholefood ingredients
with science-based formulations to deliver maximum health impact,
and are free from gluten, fillers and sugar without compromising on
taste.
The Healthy Chef® inspires women to incorporate healthy eating
into their everyday lives with a comprehensive collection of
cookbooks, meal planning mobile application, blog and extensive
social media of rich content to create a deeper connection with
consumers and deliver a powerful brand experience through its
direct-to-consumer eCommerce platform and App.
The Healthy Chef® brand has a diverse offering with seamless
omnichannel brand touchpoints to connect with women on their
personalized health and wellness journey, including:
- Nutritional Products - 28 products based on protein,
collagen, probiotics, and supplements for weight loss, gut health,
stress, sleep, immunity, and menopause.
- App - subscription based meal planning App with
>1,000 interactive healthy recipes.
- Cookbook series - 7 cookbooks involving hundreds of
hours of creativity in the kitchen.
https://thehealthychef.com/
About Nutritional Growth Solutions
Nutritional Growth Solutions is a U.S.-based health, nutrition,
and wellness company. NGS develops, produces and sells clinically
tested nutritional supplement formula for children following 20
years of medical research into pediatric nutrition at Schneider
Children’s Medical Centre, Israel’s largest pediatric hospital. The
nutritional supplements market has experienced tremendous growth in
recent years, but most attention has been focused on adult users
and children under three years of age. The three to twelve-year-old
consumers represent a larger market opportunity and NGS is highly
differentiated from its competitors with clinically tested products
and an expanding product portfolio to capture this market
opportunity.
https://healthyheights.com | https://ngsolutions.co
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240717161994/en/
Stephen Turner Managing Director and CEO
steve@ngsolutions.co steve@healthyheights.com
Natural Gas Services (NYSE:NGS)
Gráfico Histórico do Ativo
De Nov 2024 até Dez 2024
Natural Gas Services (NYSE:NGS)
Gráfico Histórico do Ativo
De Dez 2023 até Dez 2024