Campaign to Serve as Catalyst for 2024
Promotions and Brand Activations
HOUSTON, Nov. 28,
2023 /PRNewswire/ -- Phillips 66® is excited to
announce the launch of its GO GO GO™ branded fuels campaign that
offers a variety of benefits for consumers, including discounts at
the pump. The campaign aims to highlight the different ways that
Phillips 66®, Conoco®, and 76® fuel consumers' GO beyond just their
vehicles.
Earlier this month, Phillips 66® debuted its new GO GO GO™
campaign with a packed Dustin Lynch
concert in Stillwater, Okla.,
leading up to the Bedlam Series college football rivalry between
Oklahoma State and Oklahoma, which Phillips 66® sponsored for the
past five years.
The new campaign is centered around the idea that GO is a big
part of people's everyday lives, in more ways than they're even
aware – from the epic cross-country road trip to picking up snacks
before the big game, and everything in between. It launched on
broadcast TV, with regionally targeted commercials for each of the
company's three fuels brands – Phillips 66®, Conoco®, and 76® –
featuring an array of consumers, all tied together by their
individual moments of GO. Throughout the rest of the year and into
2024, additional spots will air highlighting the many ways in which
consumers GO.
In addition to the TV spots, the campaign also will be featured
on social media platforms, out-of-home placements, and with key
digital media partners, where consumers can engage with content
that highlights the different ways that the Phillips 66® fuels
brands enable their GO.
In 2024, consumers will also be treated to GO GO GO™
experiences, brand activations, and moments of surprise and
delight, including additional discounts through the Fuel Forward™
App. These discounts will go beyond the 15
cents off per gallon on their first fill-up and everyday
savings of 5 cents off per gallon
when using the app, helping to fuel additional GO in consumer's
lives on an ongoing basis. The campaign will even show up via
gaming experiences, allowing consumers to unlock new ways to save
on their future fuel purchases.
"It's rewarding to see all the hard work from the past several
months come to fruition. We understand the role we play in the
lives of our consumers and are excited to fuel all the ways they GO
GO GO™ with Phillips 66®, Conoco®, and 76®," said Shannon Vogt, Senior Brand Director. "There's a
lot more to come later this year and in 2024 as we continue to roll
out new experiences for our loyal consumer base."
And for sports fans, Phillips 66® will continue bringing GO GO
GO™ experiences to life through key sports partnerships. The 2023
Pac-12 Football Championship Game, presented by 76®, returns to
Allegiant Stadium in Las Vegas for
the third consecutive year on Friday, Dec.
1. Next year marks the 37th year of the
Phillips 66® Big 12 Basketball Championships, one of the
longest-running collegiate sponsorships in the country, with
Kansas City's T-Mobile Center
hosting both the Woman's tournament March
7-12 and the Men's tournament March
12-16.
Consumers can "get GOing" and learn more at
www.phillips66gas.com, www.conoco.com, and www.76.com.
About Phillips 66® Fuel
Phillips 66® (NYSE: PSX)
manufactures, transports, and markets products that drive the
global economy. The diversified energy company's portfolio includes
Midstream, Chemicals, Refining, and Marketing and Specialties
businesses. Headquartered in Houston, Phillips 66® has employees around the
globe who are committed to safety and reliably providing energy and
improving lives while pursuing a lower-carbon future. Using a
network of branded marketers and dealers operating approximately
6,500 outlets, its U.S. Marketing business supplies TOP TIER®
Detergent Gasolines under the Phillips 66®, 76®, and Conoco®
brands. For more information, visit phillips66.com or
follow @Phillips66Co on LinkedIn.
Media Contact:
Shannon
Vogt
Phillips
66
Phillips66Media@p66.com
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SOURCE Phillips 66