Rush Street Interactive Expands Latin American Footprint With Launch of RushBet in Peru
29 Julho 2024 - 9:00AM
Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a leading online
casino and sports betting company in the United States and the rest
of the Americas, today announced the launch of its award-winning
RushBet online casino and sportsbook in Peru. The launch marks the
next milestone in the company’s Latin American strategy extending
its presence to a market of over 30 million people and further
solidifying its position as a market leader in the region.
Richard Schwartz, Chief Executive Officer of
RSI, commented on the strategic importance of the Peru launch:
"Expanding into Peru is a pivotal step in our mission to become a
leading Online Gaming operator across the Americas. This move
allows us to leverage our proven operational expertise in Latin
America, particularly the brand equity and operational efficiencies
we've built in the region over the past six years. Importantly,
Peru shares key media markets with Colombia. Consequently, Peruvian
sports fans are familiar with the RushBet brand through its
presence on shared television networks including ESPN and DirectTV.
In addition, Peru's vibrant sports culture and growing digital
economy present an exciting long-term opportunity for RushBet to
offer our best-in-class product to a new and enthusiastic
audience."
RushBet's entry into Peru represents a strategic
advancement of RSI's long-term growth plans in Latin America. The
company is continuing to capitalize on its established success and
brand recognition in Colombia, where it has operated since 2018 as
the first U.S.-based operator to enter the Latin American market
and more recently Mexico where is has operated since 2022. Notably,
RSI has become the first operator to be fully licensed under the
Peru’s new regulatory regime demonstrating its ability to meet
rigorous compliance standards and aligning with the company's
strategy of entering regulated markets with strong growth and
profitability potential.
"We expect Peru to become a key component of our
Latin American portfolio, complementing our operations in Colombia
and Mexico, and providing a platform for potential further
expansion in the region. Our success in Colombia, where RushBet has
become a top-tier brand, has provided us with invaluable insights
into Latin American player preferences," added Schwartz. "We're
excited to bring this expertise to Peru, where we see significant
potential for growth in both online casino and sports betting
segments. This launch is not just about entering a new market; it's
about building on our vision to create an engaging, unique Online
Gaming experience across the Americas."
The Peru launch enables RSI to optimize its
Latin American operations by sharing resources, including marketing
assets and customer service teams, across multiple countries. This
approach is expected to drive operational efficiencies and expand
long term growth in the region. RushBet enters the Peruvian market
with a proven offering tailored to local preferences. The RushBet
product uniquely incorporates social elements, including
player-to-player chat and multiplayer tournaments, designed to
engage the community-oriented Peruvian market. The platform
features a curated assortment of casino games, RSI's proprietary
promotional tools, and an extensive sportsbook covering all major
global sports, including popular leagues such as Peruvian Liga 1,
the English Premier League, and the Champions League.
About Rush Street
InteractiveRSI is a trusted online gaming and sports
entertainment company focused on markets in the United States,
Canada and Latin America. Through its brands, BetRivers,
PlaySugarHouse and RushBet, RSI was an early entrant in many
regulated jurisdictions. It currently offers real-money mobile and
online operations in fifteen U.S. states: New Jersey, Pennsylvania,
Indiana, Colorado, Illinois, Iowa, Michigan, Virginia, West
Virginia, Arizona, New York, Louisiana, Maryland, Ohio and
Delaware, and, as well as in the regulated international markets of
Colombia, Ontario (Canada), Mexico and Peru. RSI offers, through
its proprietary online gaming platform, some of the most popular
online casino games and sports betting options in the United
States. Founded in 2012 in Chicago by gaming industry veterans, RSI
was named the EGR North America Awards Customer Services Operator
of the Year five years in a row (2020-2024), the 2022 EGR North
America Awards Operator of the Year and Social Gaming Operator of
the Year, and the 2021 SBC Latinoamérica Awards Sportsbook Operator
of the Year. RSI was the first U.S.-based online casino and sports
betting operator to receive RG Check iGaming Accreditation from the
Responsible Gaming Council. For more information, visit
www.rushstreetinteractive.com.
Forward-Looking Statements This
press release includes "forward-looking statements" within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995. RSI's actual results may differ from
their expectations, estimates and projections and consequently, you
should not rely on these forward-looking statements as predictions
of future events. Words such as "expect," "estimate," "project,"
"budget," "forecast," "anticipate," "intend," "plan," "may,"
"will," "could," "should," "believes," "predicts," "potential,"
"continue," and similar expressions are intended to identify such
forward-looking statements. These forward-looking statements
include, without limitation, RSI's expectations about its
anticipated scope, benefits and results of its operations and
future performance in the country of Peru. These forward-looking
statements involve significant risks and uncertainties that could
cause the actual results to differ materially from the expected
results. Most of these factors are outside RSI's control and are
difficult to predict. Factors that may cause such differences
include, without limitation, changes in applicable laws or
regulations, unanticipated product or service delays, and other
risks and uncertainties indicated from time to time in RSI's most
recent Annual Report on Form 10-K, including those under "Risk
Factors" therein, and in RSI's other filings with the SEC. RSI
cautions that the foregoing list of factors is not exclusive. RSI
cautions readers not to place undue reliance upon any
forward-looking statements, which speak only as of the date made.
RSI does not undertake or accept any obligation or undertaking to
release publicly any updates or revisions to any forward-looking
statements to reflect any change in its expectations or any change
in events, conditions or circumstances on which any such statement
is based.
ContactsMedia:lisa@lisajohnsoncommunications.com
Investors:ir@rushstreetinteractive.com
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