Synchrony links Synchrony Mastercard to Skipify's
Connected Wallet to provide friction-free shopping experience for
cardholders, wherever they shop.
SAN
FRANCISCO, March 13, 2024 /PRNewswire/ -- Skipify, a
leading financial technology company redefining the checkout
experience, today announced its partnership with Synchrony (NYSE:
SYF), a leading consumer finance company with more than
70M active customer accounts across
the US. The technology partnership leverages Skipify's payment
infrastructure to provide simplified and enhanced checkout for
Synchrony cardholders, improving the experience for shoppers and
delivering higher authorization rates, conversion, and security for
Synchrony merchants.
As part of the partnership, Skipify, a Synchrony
Ventures portfolio company, will add Synchrony Mastercard to
its Connected Wallet product, a digital wallet embedded by
merchants to ease many checkout challenges. Skipify's
identity-powered wallet recognizes Synchrony cardholders on a
merchant's website automatically, autofilling payment details,
surfacing available cards, and offering instant access to points,
rewards, and Synchrony financing.
"Skipify is becoming a valuable platform for merchants who are
focused on providing an elevated user experience and embedded
payment credentials," said Florin
Arghirescu, Chief Product Officer of Synchrony. "We're
excited to bring our joint offering to market and make it easier
for Synchrony Mastercard cardholders to make purchases online, with
the intent to scale availability to the full suite of Synchrony
financing options."
"Synchrony continues to invest in innovation and technology that
moves the needle for their merchants and cardholders," said Ryth
Martin, Founder and CEO of Skipify. "Synchrony's integration and
partnership with Skipify directly reduces the technical lift and
effort for their merchants to throttle up transactions and
conversion rates through Skipify. Synchrony cardholders can now
breeze through checkout on any Skipify merchant site."
Skipify and Synchrony will be co-hosting an event to elaborate
on the news further at Shoptalk, the leading retail and technology
industry event in Las Vegas,
March 17-20, 2024. To request an
invite to the event, contact Synchrony Events.
About Synchrony
Synchrony (NYSE: SYF) is a premier
consumer financial services company delivering one of the
industry's most complete digitally enabled product suites. Our
experience, expertise and scale encompass a broad spectrum of
industries including digital, health and wellness, retail,
telecommunications, home, auto, outdoor, pet and more. We have an
established and diverse group of national and regional retailers,
local merchants, manufacturers, buying groups, industry
associations and healthcare service providers, which we refer to as
our "partners." We connect our partners and consumers through our
dynamic financial ecosystem and provide them with a diverse set of
financing solutions and innovative digital capabilities to address
their specific needs and deliver seamless, omnichannel experiences.
We offer the right financing products to customers in their channel
of choice. For more information, visit www.synchrony.com.
About Skipify
Skipify is a fintech company based in
San Francisco, California whose
mission is to connect people to the merchants and financial
products they trust and love through innovative, reliable, and
secure digital experiences that feel more like magic than software.
Skipify's Connected Checkout is used by merchants to enable better
purchasing experiences on websites, in stores, and across marketing
channels. Skipify has been recognized as a Fintech Top 50 company,
a Leading 100 startup, and a CB Insights Retail Tech 100
winner.
Skipify is backed by some of the world's leading fintech and
commerce enablement investors, including Synchrony Ventures, Amex
Ventures, Samsung NEXT, Okta Ventures, Point72, Flourish Ventures,
Infinity Ventures, PayPal Ventures, Vinyl, Worldpay, and BDT &
MSD Partners. Through its checkout and digital wallet product
offerings, Skipify is building a network across merchants and
financial partners that helps the entire ecosystem win. For more
information, visit www.skipify.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/skipify-and-synchrony-enter-into-strategic-partnership-to-simplify-and-enhance-online-checkout-302087510.html
SOURCE Skipify