New Tastykake Flavors Introduced to Sweeten the Summer Season
10 Maio 2005 - 1:35PM
PR Newswire (US)
New Tastykake Flavors Introduced to Sweeten the Summer Season
Shoppers at Liberty Place Will Be Among the First to Sample New
Summer Flavors of Tastykake Products PHILADELPHIA, May 10
/PRNewswire-FirstCall/ -- Be the hit of upcoming summer parties by
bringing delicious new Tastykakes! In addition to traditional
summer favorites, Tasty Baking Company's summer line now includes
Pineapple Cream TastyGraham Pies, Key Lime TastyGraham Pies, Peanut
Butter Kreamies and Pina Colada Juniors. Join Tasty Baking Company
for a sampling event on May 17, 2005, from 11 a.m. to 2 p.m., at
the Rotunda at Liberty Place, 17th and Market Streets in
Philadelphia. Tasty Baking Company employees, as well as the
company's mascot, Kirbee the Krimpet, will be on hand to give out
the free samples. "We expect the Pineapple Cream Graham Pie and the
Key Lime Graham Pie to be among our most popular products this
summer," said Karen Schutz, director of marketing and new business
development at Tasty Baking Company. "When you combine favorite
summer flavors with Tastykake's new graham cracker pie crust, the
result is a wonderful new Tastykake pie!" Pina Colada Juniors are a
moist yellow cake layered with sweet pineapple cream filling and
topped with vanilla frosting and toasted coconut. The Peanut Butter
Kreamie is a signature Tastykake chocolate cake, filled with peanut
buttercream and topped with rich chocolate butter cream icing. The
company also announced the introduction of new Chocolate Lovers
Cupcakes and Vanilla Lovers Cupcakes. "The Lovers Cupcakes, both
Chocolate and Vanilla, are exciting additions to our top selling
cupcake line," said Schutz. "As the name implies, the Lovers
Cupcakes celebrate either their chocolate or vanilla flavoring with
cake, frosting and filling all in that particular flavor." The
Tastykake summer seasonal products made their splash on May 5,
2005, and will be available on store shelves everywhere Tastykake
products are sold through August 26, 2005. Tasty Baking Company
(NYSE:TBC), founded in 1914 and headquartered in Philadelphia,
Pennsylvania, is one of the country's leading bakers of snack
cakes, pies, cookies, and donuts with manufacturing facilities in
Philadelphia and Oxford, Pennsylvania. Tasty Baking Company offers
more than 100 products under the Tastykake brand name. For more
information on Tasty Baking Company, visit
http://www.tastykake.com/. In addition, consumers can send
Tastykake products throughout the United States from the company
website or by calling 1-800-33-TASTY. "Safe Harbor Statement" Under
the Private Securities Litigation Reform Act of 1995 Except for
historical information contained herein, the matters discussed
herein are forward-looking statements (as such term is defined in
the Securities Act of 1933, as amended) that are subject to risks
and uncertainties that could cause actual results to differ
materially. There are a number of factors that may cause actual
results to differ from these forward-looking statements, including
the success of marketing and sales strategies and new product
development, the price of raw materials, and general economic and
business conditions. Other risks and uncertainties that may
materially affect the company are provided in the company's annual
reports to shareholders and the company's periodic reports filed
with the Securities and Exchange Commission from time to time,
including reports on Forms 10-K and 10-Q. Please refer to these
documents for a more thorough description of these and other risk
factors. DATASOURCE: Tasty Baking Company CONTACT: Omoiye Kinney of
Tasty Baking Company, +1-215-221-8527 or +1-267-767-2823 cellular
Web site: http://www.tastykake.com/
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