TBC AT&T Inc

New Tastykakes Sweeten Holiday Season Holiday Shoppers Can See What's New at Tastykake with Free Samples at Liberty Place Today PHILADELPHIA, Dec. 16 /PRNewswire-FirstCall/ -- Desserts are one of life's most Tasty pleasures, especially around the holidays. So, Tasty Baking Company (NYSE:TBC) is hosting a special holiday sampling event today to introduce the company's newest treats, including new flavors in its Sensables product line, TastyGrahams(TM), Spice Kake Krimpets, and S'mores Snak Bars! The event will be held today, Thursday, December 16, 2004, from 11:30 a.m. to 2:00 p.m., at the Rotunda at Liberty Place, 17th and Market Streets in Philadelphia. During that time, more than 6,000 free Tastykakes will be given to shoppers in an effort to add a little sugar and spice to the holiday season. Tasty Baking employees, as well as the company's mascot, Kirbee the Krimpet, will be on hand doling out the new flavors of Tastykake products. Filled with either smooth chocolate or creamy vanilla pudding filling, TastyGrahams, Tastykake's most innovative new product, will "be an exciting addition to Tastykake's snack pie offerings," according to Karen Schutz, director of new business development at Tasty Baking Company. "The combination of a graham cracker crust and pudding filling is an excellent taste sensation and will invigorate the snack pie category," said Schutz. "We are one of the only bakeries to successfully integrate the two, and consumer response already indicates that they love the resulting flavor!" New packaging was created for TastyGrahams and features bold colors and graphics, as well as appealing images of the crust and inside filling. "Our pies are simply the best on the market today," Schutz said. "By adding innovation in the form of a graham cracker crust, we're able to extend an already popular product line, begin working on other flavors that complement the graham cracker flavor, and differentiate ourselves from our competitors." In January, the new flavors of Tastykake Sensables, the company's new sugar-free product line, will be available on store shelves everywhere Tastykakes are sold. Tasty Baking Company (NYSE:TBC), founded in 1914 and headquartered in Philadelphia, Pennsylvania, is one of the country's leading bakers of snack cakes, pies, cookies, and donuts with manufacturing facilities in Philadelphia and Oxford, Pennsylvania. Tasty Baking Company offers more than 100 products under the Tastykake brand name. For more information on Tasty Baking Company, visit http://www.tastykake.com/. In addition, consumers can send Tastykake products throughout the United States from the company website or by calling 1-800-33-TASTY. EDITORS' NOTE: Coverage is invited. DATASOURCE: Tasty Baking Company CONTACT: Mary Borneman of Tasty Baking Company, +1-215-221-8537, or +1-267-767-4295 cellular, or Dava Guerin of Guerin Public Relations, +1-215-914-2040, or +1-215-262-0740 cellular Web site: http://www.tastykake.com/

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