WILMINGTON, Mass., Dec. 18,
2023 /CNW/ -- UniFirst Corporation (NYSE:UNF), a
North American leader in providing customized business uniform
programs, facility service products and first aid and safety
services, in partnership with 14-time NASCAR Cup Series champions
Hendrick Motorsports, announced its
primary race sponsorship schedule for the highly anticipated 2024
NASCAR season. The No. 9 UniFirst Chevrolet Camaro ZL1, driven by
2020 Cup Series champion Chase
Elliott, will appear in five races, a notable increase from
three last year.
In addition to the five-races, UniFirst also revealed its paint
scheme for the upcoming season, featuring the company's distinctive
signature green color and logo designs accompanied by
racing-inspired black and white accents on the car's exterior.
Elliott and the entire No. 9 Hendrick
Motorsports race team will also sport fire suits that
complement the UniFirst car design and feature the company's colors
and logo.
"We are thrilled about this upcoming season as it marks our
expanded partnership with Hendrick
Motorsports, Chase, and the entire No. 9 team," said
David Katz, UniFirst Executive Vice
President of Sales and Marketing. "The No. 9 UniFirst Chevy looks
great on the racetrack with its iconic green paint scheme that
embodies our brand. We're excited to offer fans more opportunities
to see Chase deliver wins behind the wheel of this dynamic
car."
The No. 9 UniFirst Chevrolet Camaro ZL1 will debut at Richmond
Raceway on March 31, followed by
Martinsville Speedway on April 7,
Darlington Raceway on May 12, Kansas
Speedway on September 29 and
Charlotte ROVAL on October 13.
UniFirst will also serve as an associate sponsor of the No. 9 car
for all other races throughout the 2024 campaign.
"I'm excited to get back behind the wheel of the UniFirst Chevy
next year and race for more wins," said Elliott, who was recently
honored as NASCAR's Most Popular Driver for the sixth consecutive
year. "It's been great seeing the partnership with UniFirst
continue to grow over time. We've had a lot of memorable moments
together over the years and I'm looking forward to many more."
The 2024 NASCAR season marks the eighth year of UniFirst's
multi-year partnership with Hendrick
Motorsports, and it's the fifth year that the company will
serve as a sponsor of Elliott and the No. 9 team. UniFirst
continues to be the Official Workwear Provider of Hendrick Motorsports, supplying work clothing
and uniforms to the team, as well as to its sister company,
Hendrick Automotive Group. For more information on UniFirst, visit
UniFirst.com.
About UniFirst
Headquartered in Wilmington, Mass., UniFirst Corporation (NYSE:
UNF) is a North American leader in the supply and servicing of
uniform and workwear programs, facility service products, as well
as first aid and safety supplies and services. Together with its
subsidiaries, the Company also manages specialized garment programs
for the cleanroom and nuclear industries. In addition to partnering
with leading brands, UniFirst manufactures its own branded
workwear, protective clothing, and floorcare products at its five
company-owned ISO-9001-certified manufacturing facilities. With
more than 270 service locations, over 300,000 customer locations,
and 16,000-plus employee Team Partners, the Company outfits more
than 2 million workers every day. For additional information,
contact UniFirst at 888.296.2740 or visit UniFirst.com.
About Hendrick
Motorsports
Founded by Rick
Hendrick in 1984, Hendrick
Motorsports is the winningest team in NASCAR Cup Series
history. At the sport's premier level, the organization holds the
all-time records in every major statistical category, including
championships (14), points-paying race victories (301) and laps led
(more than 79,000). It has earned at least one race win in a record
39 different seasons, including an active streak of 38 in a row
(1986-2023). Celebrating its 40th anniversary in 2024, the team
fields four full-time Chevrolet Camaro ZL1 entries in the NASCAR
Cup Series with drivers Alex Bowman,
William Byron, Chase Elliott and Kyle
Larson. Headquartered on more than 100 acres in Concord, North Carolina, Hendrick Motorsports employs approximately 600
people. For more information, please
visit HendrickMotorsports.com or interact
on Facebook, Instagram and X.
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SOURCE UNIFIRST CORPORATION