Nearly Twice as Many Americans Use Smartphone App Coupons Compared to Paper Circular Coupons
30 Julho 2024 - 8:00AM
Business Wire
Recent survey results, commissioned by United
Natural Foods, Inc., reveal consumer interest in grocery discounts,
highlighting strong demand for retail technology solutions
With food prices remaining high, many consumers are turning to
their smartphones for digital coupons at local grocery stores over
traditional paper circulars. According to a new survey from United
Natural Foods, Inc. (NYSE: UNFI) (the “Company” or “UNFI”) and
Swiftly, 43% of Americans use digital coupons at their local
grocery store via a smartphone app versus just 23% who physically
cut coupons from a paper circular. What’s more, nearly half of
Americans (45%) report they rely on deals and promotions as part of
their everyday grocery shopping experience, and (49%) desire more
deals on things they want or already buy.
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UNFI recently launched its UNFI Media
Network (UMN) for independent and regional grocery retailers across
the United States. UMN combines UNFI's expansive scale and breadth
of supplier offerings with Swiftly's advanced technology platform,
personalization engine, closed-loop reporting, and analytics
capabilities. It brings retail technology solutions to UNFI’s
extensive network of more than 30,000 retail customer locations and
approximately 11,000 brand partners, to help them compete in an
increasingly digital-first world. (Graphic: Business Wire)
The findings point to a growing demand for retail technology
solutions that connect consumers to brand offerings at the time and
place when they’re ready to buy, such as the UNFI Media Network™
(UMN), powered by Swiftly. This survey was conducted online within
the United States by The Harris Poll on behalf of UNFI from June
25-27, 2024, among 2,092 adults ages 18 and older.
Louis Martin, UNFI’s President of Wholesale, said, “We partner
with our customers every day to help them compete in today’s retail
marketplace. Our retail media network accelerates our ability to
help independent grocers create more value by better connecting
them to their shoppers via tailored promotions and cutting-edge
digital touchpoints. The results of this survey are a meaningful
validation of our strategy and reaffirm the importance of our focus
to help our customers leverage retail media to more impactfully
reach today’s consumers.”
UNFI recently launched the first-of-its-kind retail media
network for independent and regional grocery retailers across the
United States. UMN combines UNFI's expansive scale and breadth of
supplier offerings with Swiftly's advanced technology platform,
personalization engine, closed-loop reporting, and analytics
capabilities. It brings retail technology solutions to UNFI’s
extensive network of more than 30,000 retail customer locations and
approximately 11,000 brand partners, to help them compete in an
increasingly digital-first world. The goal of UMN is to empower
UNFI’s retail customers to connect more meaningfully and personally
with their consumers while simultaneously providing unique
opportunities for UNFI suppliers to showcase their brands and build
their brand equity.
“In partnering with UNFI, we are building one of the leading
retail media networks in the U.S. that’s dedicated to ensuring the
growth and success of today’s independent and regional grocer,”
said Henry Kim, Chief Executive Officer (CEO) at Swiftly. “Our
advanced platform is well regarded amongst key brands and retailers
for its turnkey, industry-leading technology and proven success
helping partners digitally transform their businesses. This data
shows how vital that platform is becoming for grocers of all sizes
to engage with consumers.”
Additional survey findings revealed:
- Price is a sticking point for shoppers. Just 8% of
Americans say they don’t care about finding ways to save money at
their local grocery stores, and only 12% say price does not factor
into purchasing decisions.
- Greater emphasis on digital Nine in 10 Americans (92%)
know whether their local grocery store offers digital coupons and
nearly a third (32%) wish their local grocery store offered more
digital coupons.
To learn more about UMN, visit
https://www.unfi.com/unfi-media-network.
Survey Methodology
This survey was conducted online within the United States by The
Harris Poll on behalf of UNFI from June 25-27, 2024, among 2,092
adults ages 18 and older. The sampling precision of Harris online
polls is measured by using a Bayesian credible interval. For this
study, the sample data is accurate to within +/-2.5 percentage
points using a 95% confidence level. For complete survey
methodology, including weighting variables and subgroup sample
sizes, please contact cdavis@UNFI.com.
About UNFI
UNFI is North America's premier grocery wholesaler delivering
the widest variety of fresh, branded, and owned brand products to
more than 30,000 locations throughout North America, including
natural product superstores, independent retailers, conventional
supermarket chains, ecommerce providers, and food service
customers. UNFI also provides a broad range of value-added services
and segmented marketing expertise, including proprietary
technology, data, market insights, and shelf management to help
customers and suppliers build their businesses and brands. As the
largest full-service grocery partner in North America, UNFI is
committed to building a food system that is better for all and is
uniquely positioned to deliver great food, more choices, and fresh
thinking to customers. To learn more about how UNFI is delivering
value for its stakeholders, visit www.unfi.com.
About Swiftly
Swiftly is a leading provider of technology and retail media and
technology solutions for retailers worldwide. Founded in 2018,
Swiftly offers innovative solutions that drive retail engagement
and enable retailers to own the digital relationship with their
customer. Swiftly's Retail Tools, Mobile Platforms, Analytics
Tools, and Retail Media Network enables retailers to accelerate
sales and build loyalty while enabling brands to reach more
shoppers and amplify campaigns using the power of 1st party data.
Trusted by hundreds of iconic brands, Swiftly is democratizing
retail technology and giving retailers the tools they need to
compete in today's crowded marketplace. To learn more visit
www.swiftly.com.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: Statements in this press release regarding the
Company’s business that are not historical facts are
“forward-looking statements” that involve risks and uncertainties
and are based on current expectations and management estimates;
actual results may differ materially. The risks and uncertainties
which could impact these statements include those described in the
Company’s filings under the Securities Exchange Act of 1934, as
amended, including its annual report on Form 10-K for the year
ended July 29, 2023, filed with the SEC on September 26, 2023, and
other filings the Company makes with the SEC. Any forward-looking
statements are made pursuant to the Private Securities Litigation
Reform Act of 1995 and, as such, speak only as of the date made.
The Company is not undertaking to update any information contained
in this press release to reflect subsequently occurring events or
circumstances. Any estimates of future results of operations are
based on a number of assumptions, many of which are outside the
Company’s control and should not be construed in any manner as a
guarantee that such results will in fact occur. These estimates are
subject to change and could differ materially from final reported
results.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240730162185/en/
For Media: UNFI Charles Davis 215-539-1696
cdavis@unfi.com
Swiftly 5WPR swiftly@5wpr.com
United Natural Foods (NYSE:UNFI)
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